Driving traffic is the most common problem for any internet-based entrepreneur – and make no mistake, as a speaker you ARE an internet-based entrepreneur because meeting planners are using the internet to find you, research if you know your stuff, and vet you for their events.
The thing is, it’s not as hard as we make it.
Ross talks about how originally, his business was almost 100% based on affiliate and referral traffic. He made great money and loved everything about it, but what happens when your affiliates are busy or your referrals stop coming?
Running a business that relies on other people is riskier than crossing a busy street blindfolded.