Years ago when DVD players came on the market and started to become commonplace in many homes, my husband and I debated whether we should get a DVD player. My argument, admittedly weak as it was looking back now, was that VHS was the industry standard and had been for years. I thought FOR SURE the DVD player and the DVDs to go with them were going to be like the Betamax machines and tapes, which were popular with enthusiasts and early-adopter technologists, but never really caught on in the mainstream.
You see, I had watched my Dad years earlier buy into the Betamax, thinking it was going to be the next big thing, but it turned out to be a big dud. With that, my young opinions on early-adoption of technology were formed.
So when DVDs came along, in my mind it seemed a lot like the Betamax. I was completely against getting a DVD player.
Turns out I was also completely wrong.
Then, in the early 2000s, right as digital photography was becoming part of the mainstream, I was adamant I didn’t need a digital camera. After all, I reasoned, I’d taken photography classes. Those cameras could never reach the same quality as “real” cameras. Plus, it didn’t really matter; all I was doing was taking snapshots, anyway, so I was fine with the way I’d always done things.
Turns out I was wrong about that, too.
Now, in my marriage (perhaps like yours?), my husband and I enjoy some good-natured ribbing, especially when one of us is wildly wrong about something totally inconsequential in our world. That means, after it became abundantly clear DVDs weren’t going the way of the Betamax, I became the punch line of more of my husband’s jokes than I care to recall. Harrumph.
As a result, I now make sure I give a good look at anything technological coming down the line. I’ve got a good sense of humor, but I want to avoid giving my hubby any more jokes. 🙂
That includes in my business as well.
In 2006, when I started my business I didn’t even know what a blog was. But by the end of the FIRST DAY I heard of a blog, I had one up. That turned out to be a good move.
In mid-2007 when I heard about this new thing called Twitter, I didn’t understand what it was all about, but I signed up for an account, anyway. Months later after I “got it,” I was tweeting like I owned the Twitterverse, loving it, and made a lot of money from marketing on social media.
In 2009 when it was clear Twitter was going to be at least matched by the former college-party-annoucement site, Facebook, for business, I started spending more time there. That’s also paid off in a big way for me.
I’ve come a long way and now can spot a tech giant in the making based on a number of factors, and the most recent technological advancement I’ve chosen NOT to ignore is live-streaming video.
When Google+ Hangouts on Air started to be a thing, I did a few hangouts, but the technology wasn’t quite there yet to support live-streaming video on a large-scale basis because it relied on Internet speed and bandwidth. Too many people couldn’t participate live properly – heck I’ve even been kicked off my own webinars!
Fast forward to today and what has changed is simply: the iPhone (and all smartphone technology). Don’t ask me about why technologically speaking apps work so much better than the older versions of live-streaming, they just do. If you really want to see some of the whys you can try here or here.
As far as evidence that live streaming is *THE* now big thing that isn’t going anywhere but up, all you have to do is look at what two behemoths jumped on board. At first it was the slick new fancy apps like Periscope and Blab (and formerly Meerkat, which is no longer a player), but now… Facebook Live has become a major player and in the past few days YouTube has announced it will soon be rolling out a new live streaming feature.
Luckily I have smart friends, Jeff Herring and Mike Stewart, who not only get this stuff and use it themselves, but are excellent teachers. If you want to know how to use the new live streaming video, or just want to see a cool demo of it yourself, you can watch it here.
Speaking on video is something I know a bit about – and teach that myself. If you’re stuck on what to SAY on your live streaming videos, here are a few ideas for you:
- Take a section of your Signature Speech™ and share it.
- Answer your most frequently asked questions – one at a time, one per video
- Address a comment, question, or rant you see on social media
- Do a public service announcement about something that will protect your clients or the people in your market from an unsavory character or undesired result
- Offer a glimpse into your daily life
- Make your own rant – to the benefit of your viewers
- Share a tip
- Unveil a myth and explain why it is a myth and what the truth is
- Explain one of the mistakes you see people making and what they can do instead
- Tell a personal story and relate it with a moral related to your business
Whatever you do, don’t ignore this new tool available to you. You wouldn’t want your loved ones making YOU the butt of their jokes, now would you? It’s your turn to laugh – all the way to the bank.