[Creating Connections] It’s a Matter of Respect

Creating Connections Ezine, ©Felicia J. Slattery // ISSN 1939-8646 // Volume 10 – Issue 2

Inside this Edition:

  • Note from Felicia
  • Speakers Spotlight
  • Feature Article
  • Upcoming Events
  • Marketplace

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Personal Note

Hello Again Dear Reader!

I just love how prayers and needs get answered. I was thinking I need someone to manage my neglected and dusty affiliate program, and within a couple of days I was contacted by someone wonderful who can do the work within exactly my budget! Also, I’m in the process of creating my next really, REALLY big thing and was thinking, “I could use a professional logo for this,” when a wonderful graphic designer I worked with contacted me and reminded me I had a credit on my account with him. It’s amazing to watch God at work in the small moments!

Felicia Slattery and Paul Taubman

My new WordPress Webmaster and Maintenance Guru, Paul Taubman, all around great guy!

I’ve been busy cleaning my virtual house these past couple of weeks. And according to my new WordPress maintenance man and head geek, Paul Taubman, it wasn’t a moment too soon! As I dig and sift and sort, I’ll be coming up with all kinds of cool things to share with you from past content that will show up again, updated, in articles, videos, and classes, as well as brand new programs I’ll be offering and teaching live.

Speaking Invitations Continue to Come In

I’m now booked for two cool new telesummits – one of them all about health and the changes I’ve made to my lifestyle and diet since recovering 100% from lung cancer surgery. And I’ll also be speaking at a local chapter of a large national association in the fall. Very exciting!

LinkedIn Favor?

As I evaluate where my clients come from, I’ve learned that a lot of people find me on LinkedIn. In order to build that presence more, I’d like to add to my written referrals (not the clicked “endorsements,” but the actual referrals with a brief few sentences). If you could take a moment and visit my LinkedIn profile and tell others what you enjoy about my work, I’d be ever so grateful. Thank you in advance!

Kill The Elevator Speech: Stop Selling, Start Connecting Book

My next book, which I have been having a fabulous time researching and writing, is one of my hot projects now. I’m at the point where I need to keep myself accountable and finally get the manuscript done and to my publisher. My goal is to get to 40,000 words (good ones, not just a bunch of baloney to up the word count). So each edition, in this spot, I’ll tell you where I am with my current word count. You may not even pay attention to it, but I’ll know. This week’s word count: 17,908.

Article: It’s a Matter of Respect

In this edition’s fresh new article I want to address a touchy subject: respect. You might not think it’s touchy, but when you see what I have to say about it, you could change your mind.

Enjoy and until next time, happy speaking!

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Speakers Spotlight: Get Your Websites and Pages Up Fast

Speaker Spotlight

Photo Credit: Nighthawk101Stock

If you’re like me and you’re much better at what you do than putting together all the Internet “stuff” to tell other people about what you do, you’re in luck! I just picked up a very cool plug-in called Instabuilder that works with WordPress and is point-and-click simple. In a few days I’ll be unveiling the first of many sites I’ll be building that will use this nifty tool.

Instabuilder has everything you could need and I was excited at just how affordable it really is (less than $50!). You can quickly build:

  • Squeeze pages
  • Sales pages
  • Facebook and social media-ready pages
  • Split testing
  • Countdown timer (gets people motivated to take action!)
  • Simple WYSIWYG visual editor
  • And tons more…

Go see this easy-to-use plug-in and make your life easier so you can focus on getting your message out there instead of trying to figure out all the confusing tech stuff. Instanbuilder can be your secret to a beautiful online presence!

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Feature Article: It’s a Matter of Respect

cow_eatingLast Sunday, in a highly unusual before-Mass plea, the pastor of our church stood in front of the altar and asked the congregation to help him “with something.”

Growing up going to a Catholic school and attending Mass regularly, I was taught never to chew gum in school or in church. That was rude and disrespectful to the teachers and priests. Not wanting to be disrespectful, I always waited for my gum-chewing. (Incidentally, I have long-since given up chewing gum altogether. When you talk for a living as much as I tend to, all that gum-chewing actually puts undue pressure on the jaw and for me, anyway, caused headaches. I’m now an Altoids fan and mostly headache-free!)

In his rare, before Mass announcement, our pastor explained how, from where he stands each week, he can see people chomping away like cows chewing on cud in the field. And he shared the story about how during the week, while kneeling in one of the pews, he happened to lean back, putting both hands under the pew — and came up with chewed gum in both hands! Ew.

So he asked us to help or family members and friends remember they can chew gum later.

To me, it’s all a matter of respect.

Just like you don’t interrupt someone when they’re speaking.

Or you live up to the promises you make.

There are things we can do when on stage that either respect or disrespect our audience members, too.

I’ve seen some speakers treat audience members like cattle, trying to herd as many as possible into their programs by using smarmy tactics that might work for a moment, but truly disrespect the people they should be seeking to serve.

Another form of disrespect is when a speaker is asked to speak at an event because they are a recognized expert in their field, but then refuse to share any useful tips or any helpful information with their audiences, explaining they don’t “have time” but if only you buy my $2000 product, you’ll get all your questions answered.

I’ve long taught the concept of “serving from the stage,” where similar to the servant leadership movement started in the 1970s by Robert Greenleaf, speakers should embrace the opportunity to serve their audiences. That service starts with respect. When you respect your audiences and serve from the stage you:

  • Answer questions honestly and as completely as possible given the context of the event. And when you don’t know an answer, simply say so.
  • Don’t “hard sell” but simply share what you have to offer, explaining who you think it’s right for and how their lives might be enhanced if they purchase what you’re selling.
  • Sure, you can employ some smart marketing strategies to spur people into action, but do it in a way that honors the intelligence of your audience members and adds real value to your offer.
  • Provide a way for your audience members to continue to interact with you. In a win-win situation, that means you get to collect their information and they get to receive something from you of value.
  • Share information that will enhance their lives right away. Mention a resource (or website of one), explain how to fix or change something quickly and easily, or provide a tool that you know works to solve a particular problem.
  • Cite your sources…. don’t take credit for ideas that are not your own. This shows respect for your industry and the other authors and speakers you appreciate and have learned from.

When you respect your audiences, they will respect you in return and amazing things will happen: you’ll get unsolicited testimonials; you’ll get referrals; and months or years later you’ll hear from someone who saw you speak and now they’re ready to hire you today. Plus, offering your respect is  just a better way to do business.

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Upcoming Events:

March 7 & 8, 2013, Signature Speech for Authors. Intensive Virtual All-Day Workshop. Look for more details VERY soon!

April 9 & 11, 2013: Sponsorship for Speakers with Shannon Cherry. Mini Course.

April, The Get Healthy Summit. Featured Speaker. Virtual training open to the public.

September 11, 2013, Chicagoland Holistic Chamber of Commerce, Featured Speaker: Credibility and Cash Flow.

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Marketplace

If you’re ready to use speaking to market your business, you can be up and speaking in 6 short weeks. Discover how at SignatureSpeech.com.

Now accepting sponsors to be featured in this place (a juicy spot just above the comments!) every other Wednesday. Email me for details Felicia {at} FeliciaSlattery {dot} com.

 

 

 

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6 Comments

  1. Bob Jenkins February 20, 2013 at 8:19 pm

    Hey Felicia – you’re absolutely right about serving from the stage. In my 6+ years of presenting at conferences, I’ve seen a lot of the smarm and charm that you have (especially since we’re frequently at the same events), and also the high quality presenters.

    It’s frequently frustrated me in the short term when the audience “goes for” the flashy sales pitch instead of choosing a higher quality, more implementable program. But I’m reminded often that a) the refund rates are enormous; b) the results are subpar; but mostly c) the clients that say yes to the higher quality offers are usually much higher quality clients that I enjoy working with. I also know how the long-term reputations for different speakers are affected (+/-) by the quality of training from stage.

    Bob

    p.s. Oh, and I just had the chance to enjoy time with Paul Taubman once again at the NAMS event – both in session and after hours with a horribly fun card game. He’s a great guy to have on your team!

  2. Clay Franklin February 20, 2013 at 8:24 pm

    Hi Felicia,
    So nice to get your email today.
    You always bring me a smile and inspiration.
    I like the way you have reminded me about respecting your audience. I am lucky to have grown up with lots of respect and integrity training. But I may forget what it means to respect your audience, your list, your followers and you social media friends as much as I would respect them in my house as a guest.
    @ClayFranklin

  3. Felicia Slattery February 20, 2013 at 9:12 pm

    Thanks for visiting Bob!

    Well-said about the long-term reputation of speakers and all three of the reminders. It IS so much more fun to work with clients with whom we share a mutual respect!

    Paul is fantastic. Love fest for Paul 🙂
    Felicia

  4. Felicia Slattery February 20, 2013 at 9:13 pm

    Thanks for your kind words, Clay!

    You make an important point: respect the people you serve either from the stage or online as though they are guests in your own home. That perspective shift makes a huge difference!

    Felicia

  5. Kerry Dexter February 25, 2013 at 6:41 pm

    great reminders, Felicia — and words I’ve seen you put into practice in all you do. thanks.

  6. Felicia Slattery February 25, 2013 at 8:00 pm

    Thanks Kerry! It’s pretty easy to see if I’m actually practicing what I preach, so I really do try to follow my own best advice! LOL I’m grateful for your comment!
    Felicia

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