Professional Speakers – The Marketing Tools You Need to Succeed

Professional Speakers – The Marketing Tools You Need to Succeed

No matter where you are in your professional speaking career, there are certain tools you need that meeting planners are looking for as they decide to hire you.

In order to get paid to show up for your expertise, you’ve got to first prove you know what you’re doing, and that means looking like a pro with everything you communicate. Here are the various tools you need to succeed when marketing yourself as a professional speaker:

  • Speaker Website/Webpage: You need a website that has all the info and details meeting planners are looking for, that’s in line with your brand and the message you want to convey.
  • Speaker One Sheet: This is a crucial one-page marketing tool and should include exactly what meeting planners want to see to book you as a speaker. They look like this.
  • Speaker Video: Meeting planners want to know what you look like and sound like, so you need to produce a video that does this job for you like this one.
  • Speech Description & Title: When you describe your speech and create a title, it should sound so exciting anyone interested in your topic won’t be able to stay away.
  • Speaker Photos: For most of us online, it’s our head shot that is our first impression. But as a speaker, did you know you need more than one photo? That’s because photos are a BIG part of the proof you’ve been on and you’re good on stage. They represent branding at its finest.
  • Speaker Business Card: Sometimes all you have is that tiny bit of real estate to make a lasting impression. Use it well and it can lead to future business!
  • Speaker Intro: Before you get on stage someone will be introducing you to the audience. You’ll be asked to provide a written intro for an emcee or someone else to read. This tool should get the audience fired up and excited to hear you and your speech.
  • Speaker Bio: There are multiple occasions where you’ll need a biography, including on your website and on your speaker one-sheet. Your job is to create a bio that will get you noticed and make you be memorable.

If you need help knowing what to put on each of these tools, I have created a set of checklists that will help you create every one of the pieces above, so you won’t leave off something important. You can see the checklists at http://SpeakerChecklistBundle.com.

When you have these tools in place, working for you, you’ll look like the professional you are and give meeting planners plenty of reasons to say yes to hiring you to be on their stages!

 

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