My “Secret Weapon” to Massive Productivity

My “Secret Weapon” to Massive Productivity

As I write this I am in the process of multiple projects.

Now I know, you may be thinking, “But Felicia, I heard you’re supposed to focus on 1 thing at a time to be the most successful?”

Secret Weapon To Massive Productivity

That advice is only partially correct.

You see, just because I have several major projects happening at once doesn’t mean my focus is split. In fact, I’m able to focus even more clearly on on task at a time, allowing me to get the projects done.  How? Read on.

I know as a small business owner or micro business if it’s just you, there are A LOT of tasks to keep up with.  So how do you stay productive and focused with so much on your plate at one time?  And how in the world can you get it all done?

With a little help.

Right now as I write this, my ezine is being prepared to go out this morning and I’m in the process of a major re-launch of a program I created from scratch.  Yet, I’m writing this blog post confidently knowing the other work is getting done.  Because I have help from 2 fabulous Virtual Assistants, Lisa Wells and Rebekah Zobel Jones.  Both are members of an organization calledInternational Virtual Assistants Association, a group of dedicated administrative professionals whose sole task in their business is to help you with yours.

Pretty cool, right?

You can have the same secret weapon I do — and find your own highly qualified VA to help you with your specific needs by simply going to and completing a Request for Proposal (RFP).  Likely within minutes you’ll have emails from VAs ready and able to do the tasks you need them to do.

Here are some of the tasks I have my VAs do for me, either regularly or as special projects both now and in the past:

  • format & send my bi-weekly ezine Creating Connections
  • manage my calendar and appointments
  • send email reminders of appointments and events to my clients and group coaching members
  • upload new files to my website
  • format & upload sales pages to my website
  • manage my shopping carts
  • manage my affiliate programs
  • deal with website tech issues such as hosting and URL management
  • respond to email inquiries for affiliate promotion requests, appointment requests, etc.
  • send me regular reports and updates on my various projects and provide me with a to-do list based on those projects
  • handle customer service and technical issues
  • maintain my website to keep it current
  • manage my books
  • handle all my travel details & create itineraries for when I travel
  • format and create pdf files for various teleseminars
  • format & create order forms for speaking events
  • create and revise powerpoint presentations
  • I could go on & on!

What that all means is in the middle of a super busy week I can take the time to write on my blog, Tweet, talk to clients, or any other number of tasks I’d rather be doing.  Talk about a win-win situation! is THE place to find someone to help you.  Oh– and my budget for my VAs? One works 5 hours per month and the other is 10 hours per month.  As you can see, because they are experts in what they do, it doesn’t take them long to do what needs to get done.

So now you know… my “secret weapon” isn’t a secret at all.  It’s getting help from experts who can get the job done!

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  1. Lauren Hidden October 7, 2009 at 5:53 pm - Reply

    Felicia, thank you so much for your post! As the current IVAA Marketing Director, I know I speak for the organization when I say that we appreciate all the support you give IVAA and the virtual assistance industry as a whole.

    Thank you, too, for listing the specific ways you utilize your VAs’ talents. I’m sure it has turned on some light bulbs of how your readers could utilize (or further utilize) their own VAs!

    We’re excited to see the VA industry is continuing to grow as successful business owners like you spread the word of what virtual assistants have done for their businesses.

    Lauren Hidden
    Marketing Director
    International Virtual Assistants Association

  2. Cindy Opong October 7, 2009 at 2:15 am - Reply

    Great insights Felicia! I love that you think of your VAs as a secret weapon – I know that I love being that secret weapon for my clients! And thanks for posting how many hours you typically use your VAs each month. I find that many people are put off by the higher hourly cost of hiring a VA over a local employee, but they’re neglecting to think about this exact point – that we have skills and experience allowing us to complete the same work more efficiently and therefore, cheaper. Plus you don’t have to pay overhead, taxes, benefits, etc. And you get a partner in your business – someone who has your back and wants you to succeed. We’re not just out for a paycheck, we want you to be successful as that makes us more successful too! Thanks for all your support of our growing industry!

    Cindy Opong
    (full disclosure – I’m current President of IVAA!) 🙂

  3. Jeannine Clontz October 6, 2009 at 7:44 pm - Reply


    Thanks so much for your kind words and for NOT keeping a secret. Greatly appreciated.

    I must also give you kudos on your own VAs – Lisa and Rebekah are both movers and shakers in this industry, so it’s fabulous to know you’re working with some of the BEST!

    We are certainly proud to have them as members of our association, as well as, the other wonderful (counting almost 900 now) and talented VAs that support IVAA, the VA industry, and do an outstanding job for their clients.

    I personally believe that the VA industry has come of age and that smart entrepreneurs understand the value and benefits of partnering with a professional virtual assistant.

    Thanks again for shining the light on the International Virtual Assistants Association ( We wish you all the best of continued success.

    Jeannine Clontz
    International Virtual Assistants Association
    Your worldwide connection to Virtual Professionals®
    4th Annual Online Summit – Your Link to Success! – November 6, 2009 –

  4. Vickie Turley October 5, 2009 at 4:02 pm - Reply

    Great post, Felicia! And kudos for the shout-out to IVAA and to virtual assistants in general. Being one myself, I love it when clients do this!

    It’s so interesting that I got this today. Why? Because I just blogged about the small things and how we take them for granted. I talked about how doing the small things can really add up to big things. So we should always be aware of the small things, as well as the big things.

    I’ll add the link here but if you’re not interested, no worries, just delete it. Good to talk with you.

  5. Vege October 4, 2009 at 10:12 pm - Reply

    Outsourcing is THE method for higher productivity.. it’s virtually impossible to do everything alone – in fact, it is popular small business mistake.

    So congrats on finding good v assistants – that is small success on its own, as it is hard to find competent helpers too 🙂

  6. Kouba September 30, 2009 at 8:16 am - Reply

    Are you a professional journalist? You write very well.

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