If Wile E. Coyote Was an Internet Marketer

If Wile E. Coyote Was an Internet Marketer

I have to thank my friend, Jeff Herring, for the inadvertent inspiration for this post.  This morning Jeff Herring asked on Twitter, “What’s your favorite Saturday morning cartoon?”

And that got me to thinking.  About this guy:

Yep, that’s right. The one and only Wile E. Coyote.

His antics in trying to catch the Road Runner truly never ended. He tried Acme product after Acme product hoping to reach his ONE goal: catching that darn Road Runner.

But, to the amusement of the audience, he never could catch up with the Road Runner.

Then I got to thinking about how watching Wile E. Coyote can lead to some useful success tips for Internet marketers. The past 3 years I’ve spent learning and implementing the many skills that make folks who do business online successful.  And as a result I’ve coached many of my clients to success on the Internet using effective communication skills, public speaking, and my solid business and life coaching/consulting hybrid mix. And to me, true success is helping the people I work with succeed themselves.

If Mr. Wile E Coyote was MY client, here’s what I would suggest to him:

  • Don’t put all your effort toward achieving just ONE goal. Have multiple goals by creating various streams of income — er– I mean — food sources(?). Then your world isn’t feast or famine.
  • Evaluate spending your time and money with Acme.  They may be the biggest brand on the block, but what results do you have to show for investing your money with them? And what support do they give you to help you once you own their products? Mr. Coyote, I dare say a company that allows you to explode in the air, fall flat on your face, go poof at the bottom of a canyon and more doesn’t care about your success– only if you make the next purchase from them.
  • Maybe before you put the newest Acme tool or gadget to work, you could test it to make sure you won’t explode in the air, fall flat on your face, or go poof at the bottom of a canyon.

Then I’d tell my client, Mr. Coyote this: you are doing one thing right that many people don’t do. You keep on going, keep on trying, and never never ever give up.  Perseverance is truly one of the secrets to success.

If Wile E. Coyote was an Internet marketer, what would YOU suggest to him?  Please add your comments now!

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  1. Cheri Sigmon April 13, 2009 at 8:26 pm - Reply

    Ha. Good story, Felicia. You know, I’d tell him to…

    get a JV partner!

    He needs serious help nabbing that clever road runner. Why does he insist on doing it alone? 😉 Get a JV partner.


  2. Bonnie Holscher February 24, 2009 at 11:31 am - Reply

    What a fantastic look at setting more that one goal as to not get stuck going a direction which might not be lucretive in the long run. When you have the option of seeing “What works”, “What doesn’t” and “How can I improve or make it better”, you can get a better perspective on where you are going and how you are getting there. Always remember that when the “Why” is big enough, the “How” takes care of itself. Thanks

  3. Del Williams February 21, 2009 at 6:28 pm - Reply

    I love it. Great analogy, and like Jeff Herring said, maybe he needs to step back a bit and check his “why.”

  4. Lynne Lee February 21, 2009 at 1:16 pm - Reply

    He gets top marks for persistence, courage and foolishness.

    He’s certainly lacking in the examine what’s working and do more of that department.

    Bill Mitchell, you go ti when you said,

    “Have a plan, and not just any one plan have multiple plans…

    As for the “test it” concept, I don’t know why people omit doing this… If one play doesn’t work, he sets that play to the side (notice he never disposes of it) and draws up another play and tests it out. Until, he finds the series of plays that bear the most scoring fruit.” THIS IS THE WAY TO GO

    Take time to review, ask, “how could I have done that differently” “what can I learn from this?” Then adjust.

    As Jeff said, make sure you really want your goal and have a big enough why.
    and Janmet, your suggestion of hiringa coach is spot on!

    Lynne Lee
    Internet Coach

  5. Janet February 21, 2009 at 10:56 am - Reply

    Lovely analogy, Felicia.
    For me the most important message you focused on was that of perserverance. Success will come in the end if you keep on and have faith.

    I appreciate the point you raised about evaluating any system you’re using. Something you get out of the box may have worked nicely for someone else but it may not be enough just to use it as it is for yourself. Maybe all that is needed is to adapt it to your needs, just a little tweak, but if you don’t do so it’ll never work because you’re following blindly someone else’s system, someone else’s dream, and not your own.

    Also like the comment by Jeff Herring re considering the “why”. Sometimes the initial focus of our passion can shift but we don’t notice because we’re so caught up in the everyday routine. Taking time out to re-focus can bring the sparkle back into that intial dream. Poor Wile never took any time out as far as I can remember. He’s definitely due a short holiday!

    Re. multiple streams of income I would encourage him to diversify but gradually and in related fields – at least to start off with. Trying to cover several areas at once when you’re not secure in one can be draining on all your resources.
    My final suggestion would be that he get himself a coach or at the very least into a group so that he can share and get the opinion and support of others.

  6. The Goal Guru February 21, 2009 at 10:54 am - Reply

    If you perservere going after the wrong Goal for the wrong reasons, all you get is misery.

    When I think of the Road Runner I think of the saying, “if you always do what you’ve always done, you’ll always get what you’ve always got.”

    What if you’re 100% focused, you’ve got your blinders on but you’re on the wrong road?

    Maybe all the Road Runner needed was a Coach and a Goal Makeover to determine whether he needed to change his approach or change his Goal entirely.

    Live Your Dreams,

    Jill Koenig


  7. fslattery February 21, 2009 at 9:15 am - Reply

    Wow– Bill!
    You gave some awesome advice for anyone wanting to be successful. With your witty tweets I expected a bit of comedy here, but what you wrote is SO much better than comedy!

    Thanks for sharing your inspiration and sage advice. You are definitely someone people should know and follow on Twitter: http://twitter.com/AskBillMitchell

  8. Bill Mitchell February 21, 2009 at 9:06 am - Reply

    Beautiful analogy. Have a plan, and not just any one plan have multiple plans. People seem to develop a very unhealthy relationship with the various products, services and business opportunities. As passionate as some of these people are, in business is not the place where you want to be caught going down with the sinking ship.

    As for the “test it” concept, I don’t know why people omit doing this. The Internet is they’re oyster. I am a huge fan of Oklahoma State football, and their head coach Mike Gundy being the offensive genius he is, he always tests plays. If one play doesn’t work, he sets that play to the side (notice he never disposes of it) and draws up another play and tests it out. Until, he finds the series of plays that bear the most scoring fruit.

    People never set their tested business models and plans to the side, the completely scrap them if they don’t work. Then months later they wonder why the other guy (or gal) just made millions with a similar plan. They cashed in because they might have watched you, and noticed that one thing that was not implemented correctly or found that one element that was missing from your original plan and they cashed in.

  9. Jeff Herring February 21, 2009 at 9:41 am - Reply

    Hi Felicia!

    Nice blog post! In addition to your suggestions, I would tell Wile E. Coyote to step back and consider if catching the Road Runner was what he really wanted to do….after banging your head against the wall all these years, perhaps the goal needs to change a bit. Is there a big enough why?

    And with those answers intact, I would tell him to get some G*U*T*S and Go Use This Stuff!

    Jeff Herring
    Article Marketing Guy

  10. Rebekah Jones February 21, 2009 at 9:27 am - Reply

    Thanks Felicia for this! I too always enjoyed Wile E Coyote vs. the Roadrunner. Your application from this simple cartoon was spot on! I guess the biggest connection for me in this was to persevere. Like Wile E, we can’t allow failure to deter us from our goals. “Failure” just means that something didn’t work. Not that our goal is unattainable. What’s that old saying? “If at first you don’t succeed, try try again.” In my business, I am just starting to focus on a narrower direction and a bit nervous about how it will turn out. Your reminder today was just what I needed!

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