Can I Feature You In My Book? Kill the Elevator Speech.

Can I Feature You In My Book? Kill the Elevator Speech.

no more elevator speech

Don't make these people want to run from you in horror after you give your dreaded "elevator speech."

I’d love to feature your story in my book! It’s called: Kill the Elevator Speech.

This book is being published by Sound Wisdom in September 2012. I know it’s contrary advice NOT to use an elevator speech — trust me– I’ll be providing info on what to do instead that can be better.

But for now I’d love some stories to pepper throughout the book. Please share your best, worst & funniest experiences with elevator speeches given at networking or other events.

What’s in it for you? Well… if your story gets included you’ll get your name and URL listed in my book with credit for your story. And you’ll be part of a book that we hope to drive to the top of the NY Times best-seller list!! Think about how cool it would be for you to add to your bio, “As featured in the NY Times Best-Seller, Kill the Elevator Speech.”

So in the comments below lay it on me – the good, the bad, and the ugly when it comes to delivering or being on the receiving end of an “elevator speech.” I can’t wait to hear your story!

 

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3 Comments

  1. Richard Goutal February 16, 2012 at 3:47 am - Reply

    A conference for online marketers had just finished, people were picking up things from their seats, and I gazed around to see if perhaps I could make one last friend before we all left.

    I noted a man and woman conversing half-way across the small meeting room, making a few furtive glances in my direction. The man separated from his wife or partner and headed over to me. We shook hands and introduced ourselves.

    “How did the conference go for you?” I asked. We chatted for a minute about what we liked.

    “And what brought you here to the conference?” I asked. He told me how he was a network marketer and was looking for a way to market his company’s products online. He told me that he was a long-haul trucker and especially appreciated his network marketing company’s motor oil (or something like that).

    “Have you tried creating a blog targeted for truckers where you could share trucking tips, including product recommendations?” I asked. No he hadn’t done that. Or anything online yet. We chatted some more about that. And then he indicated he had to go.

    Turning to me he said, “By the way, my wife and I noticed that you have a tremor.” That was true, I have a pronounced familial tremor. I also knew right away what was coming next. Sure enough.

    “The real reason I came over is to tell you about a wellness product my network marketing company distributes. It could really help with that tremor. We thought you might like to learn more about it.”

    He delivered his pitch.

    I have to mention that I have had that happen with many network marketers who are convinced of the efficacy of their company’s wellness products. They see my “condition” and can’t wait to tell me about their product. I have had friends with MS and other health issues tell me similar stories. I do understand it; I was a network marketer for a wellness products company.

    But that “elevator pitch” — the one that starts with “I noticed that you….” — just doesn’t work. It converts me from a person to a target.

    “Not interested,” I told that guy… and many others.

  2. Felicia Slattery February 8, 2012 at 3:03 pm - Reply

    Thanks for sharing your story, Chris!

    This looks like it might just have to go into the chapter about “But maybe you really DO need an elevator speech!”

    Very funny – as ever — you’ve always been quite the clever writer & entertainer.

    I think it’s fitting one of my old speech team buds told the first story to get things rolling here. Thanks for stopping by! And good luck with your mirror covers.
    Felicia

  3. Christopher Marsh February 7, 2012 at 4:01 pm - Reply

    Our company’s flagship product, MirrorGear™, is a stretchable custom cover for sideview car mirrors. It’s made of a polyester/spandex blend which allows it, with three sizes, to fit nearly all models of auto mirrors on the market today.
    However, our patented design did not come without exhaustive research and development.

    For months we experimented with about 10 different sizes and patterns of MirrorGear to determine which ones would fit the largest number of vehicle mirrors on the roads today, from the very smallest to the largest heavy-duty “towing” mirrors. This entailed countless visits to car lots after hours and on Sundays, exhaustively trying on every size and adjusting designs calculations and material specifications. On occasion, I might quickly test a design on a unique model not so easily found on the lot. This meant having my design prototypes with me at all times.

    One afternoon, as I was running errands, I entered a shopping mall parking lot. There, in one corner, isolated, stood a Ford F-350, bearing the largest towing mirror I’d ever seen. It was as though the heavens parted and the angels sang. I quickly pulled up alongside the driver’s side of the truck (Cochran & Sons Towing, Havana, IL, scripted on the side) and jumped out with my Mega-sized MirrorGear™ at the ready. I slipped the black prototype over the putside plastic casing of the mirror. The heavens opened wider; cue the Hallelujah Chorus–IT FIT!

    Just then, I noticed a smallest movement out of the corner of my eye. The truck (Cochran & Sons Towing, Havana, IL) shifted ever so slightly. While there was no one in the driver’s seat, I had failed to notice the passenger, who up to the point that I had decided to slide ladies’ underwear over the mirror of his truck, had been asleep while one of & Sons was inside, buying gaskets or beef jerky. The angels broke into Nearer My God To Thee.

    It’s hard to describe what this guy looked like. The best I can do is this: take the two bearded guys from ZZ Top, mash them together, name him Cochran, give him a camo ball cap, and you’ve got it.

    I knew then that they’d never know what really happened to me. That I’d be found in a pool of blood in the far corner of a parking lot with a wad of spandex inserted uncomfortably somewhere on my corpse.

    Elevator pitch? Clever concept; I had to look it up to see what it meant. By my reckoning, I had about half a floor to pitch the remainder of my life.
    “Wait!” I shouted and held up my hands. I quickly removed the prototype and ran around to the passenger side, ready to just keep running at the first sign of a tire iron. He rolled down his window. I admired a man who could kill somebody while still comfortably seated. A drive-by while in Park.

    “My name is Chris Marsh and this is a new product my company is developing and you can put it over your car and truck mirrors and it can have logos and cool designs on it!” He stared at me. In lieu of flowers, memorial contribution may be made to your charity of choice.

    Then I noticed his camo hat had the Mossy Oak logo on it. Two weeks prior, we had signed our first licensing agreement with Haas Outdoors, Inc., makers of Mossy Oak outdoor camouflage designs.

    “And we will make them in Mossy Oak Break-Up Infinity!”

    That was it. That was all I had. He didn’t look so much at me as through me. He unfolded him arms, and motioned to the passenger-side mirror.

    “Try’er on.”

    I slid the MirrorGear™ over the mirror. His hand shot out, and he tugged against one corner.

    “This side could be tighter.” He was right. Noted.

    What had certainly began as justifiable manslaughter ended with some pretty valuable market research. I’m not sure if I made a sale that afternoon. But to this day, I carry a pair of packaged Mossy Oak Mega! Sized MirrorGear with me, in case I see Mr. Cochran (or & Sons) and his truck. That’s the truth.

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