What if you had a brilliant marketing strategist, who regularly hauls in more than $10K a month every month (and has for years), someone who can help you organize your business ideas and plans, teach you how to create and run all your systems online, and how to travel across the country whenever you feel like it for speaking engagements, work and fun — what if THAT person was coming to your house for dinner? Or even staying overnight all the way up to 48 HOURS?!
What would you ask that person??
That’s the opportunity I have right this very minute and I thought I’d share my good fortune with you.
You see, as a speaker in the marketing community I’ve had the extreme good fortune to get to know many of the best and brightest folks doing business today. In fact, I still pinch myself that I get to call many of these people my friends. And one of those friends is Bob “The Teacher” Jenkins.
A few weeks ago Bob asked me if he could spend a couple of his vacation days here with me and my family (who adore him!) while his girlfriend is teaching a program not too far away. So now I find myself in the enviable position of having his business brilliance all to myself for the whole day today and much of the workday tomorrow. We’re cooking up some cool stuff on our own, but I wanted to check with YOU – what do you want me to ask him for you?
I’ll record his answers on video or somehow get you his responses. Check back here by the end of the week for links, an article, or something special… who knows what it could be?!
So RIGHT now in the comments below share your questions. I’ll feed him a good breakfast and we’ll get on those answers today and tomorrow.
In July 2008, I attended my first Internet marketing conference. That was my introduction to a whole new world, live and in person.
Because of events that happened at that 3-day conference in Chicago, within a couple weeks I was quickly propelled to success in the Internet marketing crowd, being interviewed on radio shows by some of the biggest name “gurus,” being promoted by others, and began speaking on stages across the country about communication and public speaking. Effective communication is a skill you need in any business and Internet marketing is certainly no different.
It was a very exciting time. Except over and over again, I kept hitting a brick wall in that marketplace. His name is Frank Kern.
Frank Kern has created a persona of himself as “laid back surfer dude done good.” He’s built a wildly successful Internet empire based on his solid concepts and content, which honestly is always good, but isn’t exactly rocket science or anything new. However, because he packages it well and is a master at selling himself, his persona, and his products, Mr. Frank Kern has become a very wealthy and successful man. Good for him.
Along with that success, over the years Kern has accepted many invitations to speak on stage to his marketplace, and has recorded dozens of talking head videos. As he should, he maintained his “surfer dude” persona while onstage or on video, typically wearing shorts, t-shirt, ruffled hair and an unkempt beard. And, even though I’ve never met the man personally, he caused all kind of headaches for ME.
As a public speaking consultant, I talk to my clients and audiences all the time about the importance of looking the part of a successful business owner and dressing to that image of success. Then here comes Frank Kern, who, dressed in whatever he wore to bed the night before and cursing at his audiences, is hugely successful with a large following.
The most savvy of business owners in his market realized all along he was dressed that way and speaking in that manner because it worked for his persona. Keeping up that image was a large part of his success, with the implicit message to others just beginning their Internet businesses, “You can do this too.” That led to an interesting phenomenon.
Thousands of 20-something young men believed they could curse and dress like slobs all the way to millionaire status success, because Frank Kern did it. Never mind that persona was completely orchestrated. Like a theme for a party or special event, Frank Kern stayed true to character and his fans ate it up.
Until last week.
Last week, Frank Kern released what he calls his State of the Internet Address. As you can see from the screen capture of the video, Frank Kern has cleaned up a lot. He’s wearing a custom-made suit. He’s trimmed his beard, cut his hair, and is sitting behind a desk in a large office. As of this writing more than 1,900 people have clicked “Like” on Facebook for the video.
In a subsequent post to his Facebook fan page, he talked about how a few people gave him some flack about the new look, but the overwhelming majority of comments were all about how pleased his audience members are to see him cleaned up and dressing the part of a wealthy and successful business owner.
Even in our “occupy movement” world, business owners want to look up to someone who is successful. And that means looking the part.
So this is a public thank you to Mr. Frank Kern. You just made my job a whole lot easier. Here’s what Frank Kern did with this video that made me smile and that you can emulate for your business communication while speaking on video:
- He dressed the part. Finally a guy who’s making millions looks like more than a surfer dude, even if only for one video.
- He used a “Talking Head” video. With all the resources at his disposal, Kern could have chosen to produce ANY kind of video and had it look and sound like Hollywood quality. In fact, he actually employed the services of an Emmy-award winning editor, but at its essence, this is a basic talking head video in a location that screams, “Professional who knows what he’s talking about. Take notice and listen.”
- He was deliberate in his communication decisions and it showed. Here’s the thing: I may not have ever met him, but I’m personal friends with one of Frank Kern’s business partners, and I can assure you, Kern’s decisions about his persona and communication have always been deliberate. But now, with the release of this video, those deliberate decisions are obvious.
So what do you think? How do you “look the part” when you speak? Do you think your appearance matters when communicating credibility?
Whew!! Now THAT was a fun party
It took me a day to recover — but now I’m back & ready to make sure everyone gets their prizes they won at the party!
Below you’ll see the list of prizes along with the names and/or Twitter IDs of the people who won each.
You may be wondering…. so, Felicia, how did it all go? Was it worth the effort?
My answer: absolutely!
During the time of the party I added 100 new registrants for my Signature Speech Secrets teleseminar happening tomorrow night. I also got quite a bit of buzz going on Twitter, added a bunch of new followers (something I honestly did NOT expect!), and helped a whole lot of folks with nuggets of public speaking throughout the party. Plus it really was FUN!
I’ll definitely do it again.
Now on to the prize announcements:
Bob Burg, amazing speaker and networker extraordinaire, is giving away one autographed copy of his New York Times best-selling book, The Go Giver. <~ This prize was won by @MarkShilensky
Andrew Poletto, The E-Course Guru, is giving away one Ecourse Bedtime Stories, an audio collection of success stories to give you hope, to give you ideas, to give you the green light to go ahead with your idea or concept. If this collection doesn’t give you a chuckle, a smile, an “I don’t believe that was possible” thought, maybe you’re just not the right kind of person to be selling ANYTHING!<~This prize was won by @RoseyDow2
Tim Fahndrich, consultant, trainer, speaker and author is giving away one copy of his blockbuster 2008 Summer Success Summit audio series featuring many successful business owners including Carrie Wilkerson, The Barefoot Executive and me. <~This prize was won by Jennifer Haubein @JHaubein
Lynne Lee, who is a Christian Life Coach and to market her business learned to be an outstanding SEO expert, will spend 20 minutes of her valuable time doing a website consultation with one lucky winner to identify simple changes that will make a big difference to your search engine ranking and website conversion. <~This prize was won by @DonnaK4
Micheal Savoie, full time internet marketing guy, event tech to the stars, and my fellow Impact Action Teammate, is offering one free month in his MyBloggingSchool.com where he’ll show you how to become a professional blog installer so you can add an extra stream of income to your VA, internet marketing, or other business — even if you don’t know how to do register a domain or upload a file! <~ This prize was won by @LifeAccelerated
Cheri Sigmon, one of the highest-ranking IT professionals in the United States will help you with her “Securing Your Communication” PenTest package. WHAT IS a “PenTest?” Plain English version: With pre-approved coordination and the WRITTEN *permission* from the lucky winner, she will donate a free “penetration test” of your website’s baseline security posture. In other words, just how hard is it to hack your website? This prize includes a free, *customized* report for your site which describes any vulnerabilities found, along with recommended fixes. VALUE: Minimum $1,270 (each pentest) <~This prize was won by @Rosella76
John Allen Mollenhauer, creator of PerformanceLifestyle.com. MyTrainer.com, and NutrientRich.com. and author of the upcomong book Curse of the Capable, let me twist his arm into giving away a free copy of his Performance Lifestyle Manifesto. John Allen’s work has the power to change your life. Yes, really. <~This prize was won by @QuickReply Andrea Chin
Jimmy D. Brown is a king of Internet marketing. And he has some AMAZING gifts for anyone who is using the Internet to build your business. Three winners will each get to choose one report from Jimmy’s business success reports here. AND one winner will get a One Year Membership to Jimmy’s Outsource Weekly.com. <~ This prize had 3 winners! @QuickReply @LotusAmy @AStrongerBond
Nicole Dean, affiliate marketing GENIUS and super fun mega successful business owner is doing something for our party that no one else is doing. She has a gift for EVERYONE at the party tonight. WHOA! You can grab her gift — no opt-in needed– and get her brilliance delivered right to your screen now. <~A BIG thanks to Nicole — everyonehas access to this prize. Woo-hoo!
Aaron Foster, one of my fabulous mastermind partners, and host of his weekly Ustream show all about helping business onwers make a living online, has kicked in a gift he says is valued at $22,579.00. Well, I’m not so sure about THAT (Aaron’s a jokster – just click on his name and you’ll see what I mean) but he does have a generous gift for one lucky winner and that’s a free pass to his 101 Traffic Tactics Teleseminar coming up at the beginning of May. <~This prize was won by @Tina_Williams
I’ll be contacting all winners & those who donated prizes today!
I just got off the phone from my first private coaching session my new Internet marketing rock star coach, Ken McArthur.
I have that feeling I imagine people get when the Publisher’s Clearinghouse crew rings the doorbell and hands over one of those giant checks and says, “You Won!!!”
Yesterday I learned I am part of Ken’s Impact Action Team. What does that mean? I didn’t fully “get it” until just now. It means I was hand-selected by Ken himself to be a part of a team of 18 (or fewer) people who are going to make a huge impact in the life of one other person by spreading the word about that person and his or her cause. That other person hasn’t yet been announced (I don’t know who it is, either) . But that person will be someone who wants to use their life for good. By me being a part of this team, I and my teammates will directly influence the lives of countless people in amazing and positive ways.
Can I say I’m a little nervous? That’s a big responsibility. But Ken said he chose me because he knows I have a lot to offer (wow.) and he knows I’ll make a good addition to his team. So root for me– send me positive thoughts, prayers, and your best tips for staying focused and un-overwhelmed. I think I’m gonna need it!
I’m home from Ross Goldberg’s Master’s Seminar and all I can say is WOW!
And I finally get it.
Here’s the tip of the day: get out of your office. Go to events. Network. Meet new people. Help as many people as you can while you’re there. And something amazing will happen. Others will help you.
Communication is what it’s all about. The best form of communication? It’s confirmed, yet again, face-to-face. Here I’m posting some photos of my new friends. There are some amazing people in here. These are the “rock stars” of Internet marketing — later I’ll share some future rock stars. Because I’m in all of them, I’ll just tell you who I’m standing with.
But seriously. Get out of the house.
I like to pass along good info when I see it -especially if it’ll help you communicate effectively for your business.
I’ve been a subscriber for several months now of Susanna Opper at Shawenon Communications. She offers excellent communication tips in her regular ezine called Web Words. She’s also close to hitting a major Internet marketing milestone of 1000 subscribers, just like me! She’s got great tips she gives for free and if you need help with writing a newsletter or other projects for your business, she can help.
Sign up for her useful newsletter today and tell her I sent you!
I recently wrote about breaking into the Top 10 author list of www.EzineArticles.com for the public speaking category.
Well, this week, I made top 5. Woo-hoo!
Even with the flu rampaging its way throughout every member of my household last week, I managed to get a few more articles written and submitted before I succumbed to the virus. That’s what pushed me into the top 5.
I submitted another article today and began my next article this afternoon. By the end of the week, I will have reached another article-writing milestone: having 50 live articles up at EZA.
As a direct result, my subscriber list is nearing 1000– the “magic number” of Internet marketing success (although I’ve been seeing lots of success long before hitting that number!).
If you want to know I did it and how you can, too, join my mentor Jeff Herring’s upcoming class. I learned everything I know about article writing and marketing from Jeff. He’s an amazing teacher! He’s closing registrations this Saturday, so GET IN NOW!!
Well, I made it!
Ezine Articles (EZA) is one of the busiest websites on the Internet today. It’s Alexa ranking is 755. What does that mean? Well, those who know and study Internet marketing say any Alexa ranking lower than one million is excellent. Alexa ranks the rate of Internet traffic to websites. Those with the most traffic have the lowest numbers. In this instance it means Ezine Articles is the 755th most visited website of every website in existence. To put that into context, Google has an Alexa rank of 4. Amazon has a rank of 34. Typepad (one of the most popular blogging platforms in the world– and obviously where I post this blog) has an Alexa rank of 330. Oprah’s site is 4,179. ABC News (the national site) is 8,113. So EZA at 755 is getting millions of visitors to its site every day.
And I’m in the top 10 authors for the public speaking category! I arrived today.
What does that mean? It means I’ve submitted and had accepted more articles than almost everyone else writing and submitting articles to EZA on the topic of on public speaking (at last count that’s 485 authors– I’m beating 477 of them!). As of this moment I’m at number 8 to be exact. After I write, submit and get published just three more articles I’m in the top 5. And here’s a secret: I’ve already written one of those! I just have to submit it and I’ll be #7 on the list when it gets accepted. Woo-hoo!
Article marketing is one of the best ways to get more visitors to your website. I’ve noticed a big boost in my numbers of subscribers and those who purchase my e-book– about public speaking to market a business. If you want to learn the right way to submit articles to market your business visit the website of my friend and mentor, Jeff Herring, known as The Internet Article Guy. He’s taught me everything I know. He offers two free article writing templates, so you don’t even have to know how to write an article– he’ll give you two ways to do it for free!
“The medium is the message.”
Marshall McLuhan said it first in 1964.
Alex Mandossian said it again tonight, January 31, 2008.
I’m on a call with the world-famous Mandossian who teaches people about Internet Marketing using teleseminars. He’s a successful, wealthy, and intelligent man.
But I don’t think he’s ever heard of McLuhan. Yet here he is talking about one of the most famous quotations in the academic world of mass media studies. Cool stuff. The call is about ways to repackage a product where Mandossian’s discussed a lot about both physical and digital products. His point, similar to McLuhan’s, is that the way you choose to package the material you create and sell IS in itself a message. And is important.
Just had to share. He struck a chord with me as soon as he said it– and repeated it more than once.
This was my first Alex Mandossian experience. My mentor, Jeff Herring, The Internet Article Guy, learned a lot from Mandossian and has nothing but ebullient praise for the man. Now I can see why.
I wonder what McLuhan, who died in 1980, would have to say about Mandossian, and the rest of us doing business on the Internet.
I just had an amazing experience with a group of people who don’t have the best reputation as a whole.
It seems the “Internet Marketing” community is full of generous, helpful, folks. Sure they want to make a living like the rest of us, but they have a lot of knowledge and many are happy to share it with others like them.
Somewhere along the way I got the sense that Internet marketers were an unsavory, unethical bunch of spammers creating crappy content just trying to pull in as much $$ as they could. Well, the last 12 hours has shown me that the IM community has good folks, too.
Late last night I posted a question to a community of IM’ers called www.WarriorForum.com. The (mostly) guys over there were quick to jump in and offer me ideas and advice based on their experience. No one tried to sell me anything and some of them even signed up for my list (thanks!). Here’s why I think I was successful with that post:
1. I used a compelling subject line. My post was prompted by a launch campaign for an upcoming teleclass by one of the “gurus” of the IM world. I used that person’s name in my post, which drew a lot of interest fast.
2. I posted an honest question. I didn’t go in trying to sell anything using a thinly veiled question. I really wanted to know something specific.
3. I wrote clearly and succinctly. I didn’t go on and on… I explained my point, asked my question, and then left it open for the responses.
4. When the responses started coming in, I thanked people and expanded my ideas based on their comments.
What happened was nothing short of amazing! I received private messages, got a public offer to explode my list… and heard lots of great ideas about things I can do right away that answered my question.
If you treat people with respect– even Internet Marketers (!) — they’ll treat you with respect, too and even help you out. Thanks IM guys of the Warrior Forum!