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Felicia Slattery

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How NOT To Get Clients from Social Media

Trying on hats with Faydra Koenig, America's Crisis Coach.

Trying on hats with Faydra Koenig, America’s Crisis Coach.

I’d like to introduce you to Faydra Koenig, America’s Crisis Coach.

Faydra is a fantastic coach who I met in the past couple of years and during that time, as we’ve come to know one another mainly through social media, but also at live work events like NAMS and this past weekend at our mutual friends’ wedding, we’ve easily moved from social media buddies, to her becoming a client of mine when she purchased my speaker one-sheets, and, most importantly, now, friends. We text, we chat, we talk about shoes and clothes… real girlfriend stuff.

Last week when I saw her and we were talking business, she was so excited about what she has been able to do with my speaker one-sheet templates product, that I asked her if she’d record a quick testimonial for me, which, as you can see below this post, she did. Today I shared that testimonial on my personal Facebook profile, on YouTube, and will soon put it on the sales page because it’s a great, heartfelt testimonial that speaks to a challenge many folks have.

And that’s when things got interesting.

Apparently, one of my social media contacts, who clearly considers himself a “competitor” of mine (I always look for collaboration; there’s plenty of business fish in the sea to feed all of our businesses), saw Faydra’s testimonial. Within minutes of me posting the video, Faydra sent me a private message asking if I know the guy. I did meet him once, but I can’t say I really know him.

And that’s when she shared with me his message. I’m removing any part of that message which would identify him because who it is doesn’t matter. It’s what he did that provides the learning opportunity. This is copied word for-word (there’s a lesson right there… don’t do something in private that you wouldn’t want on someone else’s blog!). Keep in mind two things:

– I wrote a book called 21 Ways to Make Money Speaking (note his “21 ways” he will help her)

– I do each and every thing for my clients that he offers to help with

Dear Faydra, I just saw your video about Felicia.

I am very impressed with your heart and the way you think and how you present yourself. You come across quite powerful and I am very clear that you really love speaking, teaching, training, making a difference in the lives of people.

I can help you do those things all over the world through keynote speeches, seminars, the internet and weekend retreats etc. Know this…..It is, indeed, a very rewarding, uplifting…..even thrilling path to be on! And it can be VERY profitable!

 

You become an important asset to the world….way beyond your wildest dreams. If you do what I show you to do, you can create and enjoy the reputation of a very influential, world class speaker and trainer….and make a lot of money doing it. I will help you become a master at P P M. Packaging, Positioning and Marketing.

 

Below are 21 things I will give to you during your time with me. I have paid out about $250,000 for all this knowledge and experience and have over 25 years of real world experience that I give to you. I will teach you everything you need to know from A to Z.

 

I will help you implement all of it so you can launch a speaking, training, serving, mentoring career in 90 to 120 days and be functioning at my level within a very short time frame. I will help you implement all of the things on this list through one-on-one mentoring in person and via the phone, SKYPE, internet etc..

 

1. How to Package yourself as a top expert and a professional speaker so people will be impressed with you and want to consider you for their speaker, trainer or mentor. 2. How Position yourself to act, walk and talk like a celebrity or expert/authority so as to command ultimate respect and high dollars for your services. 3. How to create a promotional one sheet/brochure. I will write this and help design this critical, one sheet/flyer as it pertains to features, benefits and sizzle. (You already have this) 4. How to create a compelling website that is designed to sell you to companies who are looking for a speaker. 5. How to create a compelling DEMO Video that “sells” you. 6. How to get top dollar for any and all of your services and products. 7. How to charge a $15,000 fee for speaking engagements….from the beginning. 8. How to write strong promotional letters you may use. I will do this for you as well. 9. How to create audio and DVD programs to sell…. quickly…within 14 to 45 days. 10. How to sell product at the back of the room. This can be worth hundreds of thousands of dollars to you. 11. How to Market yourself as a professional speaker via direct mail and the internet. 12. How to get speakers bureaus to represent you. 13. How to create publicity, both paid and free, and media exposure for yourself via articles in print media and radio and television talk shows. I will also provide names of experts who may help with this. 14. How to promote public seminars. 15. How and where to get the names of companies and associations that hire speakers. 16. How to put together and conduct highly profitable weekend retreats. 17. How to get on going consulting and training contracts. 18. How to sell yourself and your products on the internet. 19. How to design of a powerful, selling landing page for your products. 20. Teach you with how to create and have a strong, interesting and compelling stage presence. (You already have this. I will just tweak if necessary)

 

I will do all this for a one-time fee. My new office number is 123-555-1212

 

Joe Blow Mentor and Author of the #1 Best-Selling Book And several best-selling audio programs Sold in 50 countries
Joe Blow
11:04am
Joe Blow

Testimonials – 4 lengthy testimonials that included the personal email and phone number of each of the people in mentioned.

Before I share with you Faydra’s response, let’s talk about what’s wrong with this.

  1. It’s all about HIM HIM HIM except for a very short sentence at the beginning, which comes across as empty flattery. When you look at the language, you can see he is highly impressed with himself so she could be “functioning at his level.” Dude is on an ego trip and clearly is looking down on his not-so-hot prospect.
  2. Zero Homework. Had he actually taken 2 minutes to look up Faydra Koenig, he’d see she is already quite an accomplished speaker, sought-after media personality, and published author of 6 books. His approach to her was ALL wrong.
  3. He completely ignored the fact that SHE IS ALREADY A HAPPY CLIENT of someone else, for whom she went to the effort of making a testimonial video. That’s like a Republican political candidate trying to get a vote from a campaign donor for their Democratic opponent. Why? The odds are very low she’ll decide to get speech training from someone else.
  4. Copy/paste marketing. If you’re sending a direct response post card, for example, or a mass email, then, yes, the message needs to be general to people who represent your ideal clients. But when you’re writing to another single, individual person, consider having a personal message. It’s a lot like how the elevator speech doesn’t work to create a connection. Giving a contrived non-personal message in a personal setting is NOT effective communication.

Now, let’s look at Faydra’s awesome response, which, as you might have guessed, I have received her permission to use :-) :

Mr. Blow:

While I am unable to say Thank You for your unsolicited and lengthy sales pitch, I would like to offer you some advice from America’s Crisis Coach.

 

I am working under the assumption that business tactics vary from one business to the other and that it is entirely possible that your standards differ from mine.

 

Where I come from, one doesn’t ask to sleep with someone on the first date. Rather, a bit of courtship, some dinner and ample amounts of wine are customarily provided before the big leap to seeing ones’ knickers.

 

Assuming that we had met organically and you had no idea that Felicia and I were, in fact, close, I might not have had such a strong reaction to your faux pas, but the truth is you used her social media post as a way to try to lure me away from her as a potential client. Where I come from, we call that espionage, which is not unlike girl-code. Both would be treasonous to act upon.

 

I would no sooner be influenced by your lengthy testimonials than I am by your disingenuous remarks about my powerful presentation- neither of which scored you points. If anything, they had the opposite affect whereby I contacted Felicia promptly to alert her to the fact that you are cat fishing her clientele and she should not only publicly out you, but that she should deny you access to anything she posts on social media.

 

While I certainly value appreciation for my speaking ability, I am offended that you assume that I am lacking the cache that you claim to be able to help me find. The fact that you did zero research before reaching out to me shows me that you are void of many business skill-sets that will help you in your business.

 

I fear that your business may be in crisis and as America’s Crisis Coach, I would love to offer you my services to help you master marketing, social media engagement and help you grow your tribe, just as Felicia has grown hers, into a loyal base of men and women who are devoted to your services.

 

Until then, I offer you this advice- do not solicit customers by watching your competition and casting a wide net. Consider building the know, like and trust factor and you may be amazed at the caliber of clients who come your way.

 

Faydra~ America’s Crisis Coach
I live on the opposite end of CA. About 10 hours away. BUT I am not opposed to meeting up with you.

Boom.

Now that you’ve read her fabulous response, here is her equally fabulous testimonial video:

Is it good to have happy, loyal, amazing, brilliant clients? Yes it is. And if you’d like to become one of my happy, loyal, amazing, brilliant clients, send me an email, give me a call, or say so in the comments and I’ll be in touch in a non-smarmy, personal way!

Have you ever received an obnoxious sales pitch on social media that made you feel like you needed a shower? Share your experience in the comments below.

Writing and Speaking = A Marketing Cycle at It’s Best for All Businesses

Question: Which came first, the book or the speech as a marketing tool?

Answer: It doesn’t matter! They are both fantastic and you can use both to sell the other!

It doesn’t matter what you do in your business. Being successful boils down to one thing: getting people to pay you for your products or services. Even if your main source of business is referrals, those referrals still need a way to discover what you’re all about. How do you do that? There are only two primary ways: in writing or by speaking. Everything else is an offshoot of those two basics.

Think about it. Even if you don’t have an official speech or you haven’t written a book yet, someone is going to email you or call you. And then you’ll have to answer in writing or by speaking to them on the phone or in person. Or they are going to Google you and run into your website where there is writing and hopefully video of you welcoming them. So let me ask you this:

Are you busy?

The answer is a big, huge, OF COURSE YOU’RE BUSY!!

So one more question: If you’re busy, why not leverage what you’re already doing to make your marketing and your life easier?

As a speech trainer and communication consultant, I’ve been on stages everywhere since the very beginning to market my own business. I started speaking in front of audiences of hundreds of people since the time I was 7 years old; so it’s natural to me. What wasn’t as natural was writing my first book. But here’s how I did it.

  • Step 1: I wrote a bunch of specific blog posts about various topics I knew my potential clients wanted to hear more about because audience members were asking me the kinds of questions I answered in the posts.
  • Step 2: Then I turned those blog posts into a fixed-term 12-week private membership site, which allowed me to fill in any blanks of tying that content together, as well as including specific activities members could do to help them implement the content.
  • Step 3: I took the 12-week membership site content, and turned that into 12 chapters of a book, plus wrote an introduction and conclusion. I added a quiz on Communicating with Confidence for one of the chapters, had the whole thing edited, learned what to do next from Kristen Eckstein to get it into print and self published that baby.

I wanted to write a book because it’s been one of those life-long bucket list things for me. Plus, most speakers worth their fee have at least one book published. So now I had a book. But then, that’s when something interesting happened.

People started to ask me to SPEAK about my book.

And then at those events where I was the featured speaker, audience members would buy my BOOK.

Then people who saw one or the other or both started HIRING ME.

It was AWESOME! One led to the other and back to the other and so on and so on…

As I went on, I decided I wanted to have some better marketing materials. Because the book and the speech were working SO well for me, I wanted to get them in front of more people. What I needed was a Speaker One-Sheet (or Author One-Sheet, depending on if you wrote your book or your speech first! LOL)

The one-sheet is a printed single-sided, brief marketing piece you can put on your website as a PDF or print and send to meeting planners about your topic. It looks all fancy and professional-like, which is how you want to portray yourself as an author, speaker and consultant, in case you didn’t know.

Next came the problem of the proverbial cobbler’s children having no shoes (that would be me not having a one-sheet!).

Shelley Hitz

Author and Speaker Shelley Hitz’s One Sheet

I know that a one-sheet is an important marketing tool. But (luckily) I was too busy to go through the gyrations of having one made. Finding a designer that didn’t flake out AND who understood me and what I wanted, trying to figure out the look and feel I wanted to convey, deciding what to put on it, well, it was time-consuming. And I realized, I’m not the only one who doesn’t have time for even the things that I know should get done.

So I created these Speaker One-Sheet Templates (using Powerpoint of all things!), because I know how to use Powerpoint and now I can crank one out in mere minutes. No hassle. Dozens of other speakers and authors have been using them, too and they all love them.

Author Shelley Hitz said:

I’ve been needing an updated one-sheet for the speaking I do and have been procrastinating hiring someone. I personally bought one of Felicia’s templates and within an hour had my one-sheet ready and added to my speaking page! WooHoo!

These speaker one-sheet templates are fast, easy, and give you a professional way to be sure you are using the full power of the speaking – writing marketing cycle.

Sports, Speaking and Sponsorships

Quick… Which sport brings in the most money in the US: the Super Bowl? World Series? NBA Finals? If you guessed any of those you’d be wrong.

If you’re a nightline_screen_capprofessional speaker, or want to be, the answer to this question may just provide the insight you need to get your share of the $31 Billion sponsorship market.

Nightline’s Rebecca Jarvis reported last week on ABC News the US Open is actually the most lucrative sport in the country.

Check out these stats:

  • The prize money for the male and female winners is $3 million dollars each.
  • Last year the Open brought $720 million to the local NY economy.
  • Over 700,000 fans attended; almost 9 times as many fans who attended the Super Bowl
  • While tickets are affordable and can be purchased at just $20-$30 each, compared to the thousands for a ticket to the Super Bowl, the average income of tennis fans is $150,000 per year, while the average football fan’s income is much less at $94,000.
  • One of pro tennis’ stars, Maria Sharipova, is the highest paid female athlete in the world and has been #1 on the Forbes list of women athlete earners for the past 10 years at $24 million per year in winnings and endorsements. Serena Williams, another pro tennis star, isn’t far behind at $22 million per year.
  • Professionally done hair, make-up, nails and even custom-designed tennis dresses for the athletes are all par for the course (to mix sports metaphors) before competing at the Open and other major televised tournaments like Wimbledon and the French Open.
  • Attendees will dine on 3-lb. porterhouse steaks (for $125 a pop) and French champagne served up by top brands like Moët et Chandon and celebrity chefs like Morimoto, who are there because of sponsorship dollars.

If you’re looking for sponsors for your speaking business, you may want to know details like these.

Why?

Because knowing stats like these and how to use them to speak to potential sponsors is the reason why sponsors will line up to give you money. They know the intricate details about their customers and target market and will pay big bucks to get access to your audience, of any size, that can deliver their message to those potential customers. The key? Knowing as much as you can about the people you are in front of and being able to effectively communicate that to potential sponsors.

I’m teaming up with Shannon Cherry to show yo all about it in our Corporate Sponsors for Speakers course. Go see all about it and get your share of the billions of dollars in sponsorship!

Public Speaking Scam Alert – Warning to Professional Speakers

pirates of the internetProfessional speakers, beware. I hate that I have to write another post like this about scammers, but the pirates of the Internet are wreaking havoc in speaking world again.

The latest scam is a familiar take on a long-existing scam or con against professional speakers I’ve explained before. It seems as though too many good people heard about the previous scam, prompting the bad guys to make a few tweaks. Yet while the con artists have changed the names of the fake parties involved, it is essentially the same ruse. I hope you’ll read this post carefully, and share it far and wide so no speakers get caught up in the scam, losing precious time or money.

Last week a client of mine, who I will call Denise, posted inside my private client Facebook group how excited she was that she had been booked to speak for a church in England. Amid the congratulatory responses, I cautiously asked a couple of questions because there is a common con I still see speakers asking about in which a bishop at in a real church located in Jarrow, England invites unsuspecting speakers to present at a fake conference coming up soon.

Just as in the original scam, the scammers chose an actual church in England and even went as far as finding the name of the one-time lead pastor at that church. My client, “Denise,” has given me permission to share everything with you. including all correspondence, so you can protect yourself against the same or a similar scam.

The 6 warning signs you may be caught up in a speaking scam I addressed in an earlier post were present here to a certain extent; plus there are a few new ones I’ll share.

So here’s what happened. Each message is copied word for word, changing only “Denise’s” name and removing line breaks for space.

Message 1: We’re Interested in Hiring You.

The first thing that happened was my client received an email from her web contact form.

“Sent via website Contact Form
Revd Mark Duggan
revdmarkduggan@gmail.com

BOOKING YOU TO SPEAK!!!

God’s blessing Denise, We hope this message meets you in good health.I am Revd Dr Mark Duggan, presiding
Minister of Bramley Baptist Church, Bramley Leeds, United Kingdom. We are pleased to inform you that we would
like to engage you for a speaking event here in Bramley Leeds at the Church conference coming up on the 25th, 26th
& 27th of October 2014. The conference is tagged: ‘Big things: How to start small’.
Please we would like you to convey to us your availability for one of the dates as it can fit in your schedule.
Also, please we would as well appreciate if you get back in-touch with us in ample time so we can start corresponding
the details.

Thank you and expecting to hear from you soon.

Remain Blessed.

Revd Dr Mark Duggan
+44 7024031690

http://www.bramleybaptist.org.uk/

Bramley Baptist Church,
Hough Lane,
Bramley Leeds,
West Yorkshire,
LS13 3RD
United Kingdom.

But you are a chosen race, a royal priesthood, a holy nation, a people for his own possession, that you may proclaim
the excellencies of him who called you out of darkness into his marvelous light.
1 Peter 2:9″

Now Denise is smart. She’s actually an attorney. The first thing she did was to Google the church and the pastor’s name. Both of which are REAL. She was curious as to why the pastor was listed only in one place online she could find as a past leader, but being excited for the opportunity and seeing that the place was a real church, her ideal market, she proceeded.

Yet even from this initial contact there are some curious warning signs such as:

  • The email the reverend used was a gmail address not associated with the church. However, when I visited the church’s contact form, I saw the contact address for email was using the church’s domain, contact@churchname.org,uk.
  • There was no Mark Duggan listed in the leadership or staff of the church.
  • Upon closer inspection of the church’s website, I was able to find their upcoming calendar of events. I went to the October schedule and lo and behold no event was listed for those dates, even though it’s clear this church keeps that calendar very current with ALL meetings listed.
  • At most churches, the pastor is busy with more minister duties such as baptisms, weddings, funerals, marriage counseling, addictions counseling, visiting the sick in the hospital, etc. They very rarely will be the first to reach out when planning any kind of event. That is an administrative duty, and even the smallest of churches has at the very least a lovely church lady volunteering at the desk to answer phones and help plan events. In larger churches, there are people whose full-time occupation is to plan events.
  • There are some English grammar peculiarities such as the use of “in-touch,” which has no hyphen.
  • NO ONE ENGAGES YOU TO SPEAK WITHOUT AT THE VERY LEAST A PHONE CALL FIRST! Even if the meeting planner was referred to you or you know the person, unless you’ve spoken at several of their events in the past, and even then – you usually have at least one phone call to discuss the details.

TIP: Copy and paste the body of any message you receive. This speaker wrote about being contacted in the same way back in 2012 with different names. If you go there, you will notice the same exact wording Denise received in her initial contact. Lazy scammers.

Message 2: We Can Pay Your Fee.

“Thank you very much for your profound interest in this upcoming conference, I have a few
more details to share with you so you can have more insight on the conference and what
the church stands for as a whole.

(Inaugurated in the 19th Century, the annual Bramley Lecture is given in Bramley Baptist
Church on some aspect of the life and work of Bede or of Anglo-Saxon history or culture.
The lecture is published in the year following delivery and copies can be obtained in
Bramley Baptist Church or from the lecture secretary) This is an age-long history of our
church.

It is due to this age-long ritual of giving lectures that we have decided to keep lectures
going though the type of lectures has evolved over the years we are proud to say we are
keeping the hope alive! It is due to this that we are hosting the conference come 25th, 26th
& 27th of October 2014 with about 600 people in attendance and we are pleased to notify
you that you have been chosen by our Event Organizing Committee to speak at this event
on recommendation of a staff of one of our sponsors, the YMF outreach and after checking
your credentials and after reading blogs about you, we received the Lords direction to invite
you to speak in this event and we also believe you are as well more than capable to deliver
in this occasion, We have decided among the Event Organizing Committee to invite you to
this program.

Since I was inaugurated as the Presiding Minister of this esteemed church, God has being
helping us to keep hope and monuments alive and we have also being able to change the
face of Christianity, and the church having a whole lot of history attached to it, for one, the
site of the oldest stained glass and home to the then Venerable Bede (the scientist) and one
of the oldest churches in this part, we also have about the oldest organ in England as well
as the Saxon crypt and we also have an history with the river Don. You can check out more
about the church and its history at:

http://www.bramleybaptist.org.uk/

Apart from the conference coming up by October,The church is as well involved in a few
other projects. For one, the church has dedicated the new school building to the Most
reverend Benjamin Heagreaves,(The second-ever Minister of the esteemed church) in view
of his many achievements, the website is under-construction.

Sending out the invitation to you is by virtue of Gods bearing plus human
recommendation, We need you to use your wealth of experience to sensitize the
congregation, We organized this conference and workshop also in the hope of trying to re-
organize the Church and further extend our impacts, So we can have people listen and be
inspired by speakers like yourself on topics ranging from business growth , surviving in a
bad economy, Futuristic speakers , family matters, to healthy living, which is why we chose
you to speak at this event as a keynote speaker. Also this conference will as well mark my
four year anniversary as the Presiding Minister of this blessed Church.

The conference theme has been carefully chosen by the Lords’ inspiration due to the
backdrop of the present situation in the United Kingdom and this year’s conference has
been tagged. ‘Big things: How to Start small’
You can email us the keynote you would like to speak on as we would want you to be
convenient with the keynote topic so we decided it would be better you choose it yourself as
long as its motivational and inspiring! We will as well need your bio to put up on our
website and start to design posters as well as hand bills,
We are inviting you so you can inspire this people, teach them how to triumph over the
deflating effects of set-backs & self-doubt, how to break free from whatever is keeping
them “small”, and become empowered by their challenges, rather than victimized. And
most importantly, how to start great things with small efforts and steadfastness
We would like to know your standard speaking fee for this engagement as we do indeed
have a sponsor, So we can negotiate this I believe, Our fees are based on budget and we
are not based with our speakers fee, We budget for every speaker according to what the
Event Organizing committee deem fit, But we will also be glad to negotiate.

All travel arrangements such as Flight fare, Speaking fee deposit as well as Hotel
accommodation will be taken care of by us as soon as you honor this invitation. The events
committee will send you all binding documents including a Letter of Invitation and Contract
Agreement as well.

Email us in ample time any questions you may have so we can move ahead.

You are blessed.

Revd Dr Mark Duggan”

Now that she was hooked, they wanted to reel her in. The provided her with a website link to an actual church. Then included some unintelligible detail about a website being under construction. If yellow flags were not raised before, they most certainly should be now. A man who speaks as a pastor in English would have a much stronger command of the language, whether in speech or writing. “God has being helping” is not a typo. It’s awkward phrasing, as is most of the message.

Message 3: We’re Sending You a Contract

Denise responded with another thank you and asked for an appointment to speak via Skype. She also has an online questionnaire for meeting planners to help provide some details, which she pointed the reverend to. She also asked how he heard about her. He ignored the request to speak and never told her how he found her, instead replying:

“Thanks for the correspond.I received your meeting planner information packet and your
speaking fee i will have the events committee contact you and send you the contract
agreement so you can review them and sign.
The honorarium is something we can handle and we are really to make the commitment.
Thank you and anticipating to have you here in United Kingdom.

Stay Blessed.
Sincerely,

Revd Dr Mark Duggan”

(email signature was the same as above, simply removed for space)

Now at this point, as a professional speaker, any of us might be getting excited. They know our fee and can pay it. No negotiation, just ready to pay. But again, there’s that pesky English grammar thing. Hmmmm….

Message 4: We Can Pay You AFTER You Get Us Travel Documents

The con is starting to reveal itself in this message. They bring in another name and email address – this one an outlook address, also not using the church’s URL. I’m highlighting the wording of the next phase of the scam:

Thank you Denise Smith for indicating your interest to be our Guest Speaker at this year’s conference, May God forever be with you.

I am Roselyn Mark, President of the event organizing committee of the Bramley Baptist Church conference . We believe you have been notified by our Presiding Minister Revd Dr Mark Duggan, as we are in charge of the smooth running of this event and by God’s grace we are bound to succeed.
We are very excited to have you in this conference. The event organizing committee had a meeting earlier today to deliberate on getting you available here in the United Kingdom. We believe we serve the lord of Possibilities.Note you are meant to arrive a day before your performance as to get familiar with the audio/visual gadgets that we have in place, and to get used to the environment as a whole and also get to relax from the jet lag.
We have attached a formal Letter of Invitation and a contract agreement,please reconfirm to us your Mailing Address for our perusal and further action.

Please return a copy of the contract agreement duly signed by you for proper documentation. Print it out, sign and scan back to us(Keep a copy as well). We have agreed to buy your flight ticket and to pay your Hotel accommodation expenses. Also your Speaking fee which amounted to $7,500 USD will not be paid in full as yet, $3,750 USD deposit is to be paid as soon as you procure all relevant travel documents so as to avoid any disappointment and the balance will paid in cash upon your arrival here. You are informed to get across your Work Permit in the UK to us so your deposit can be approved according to our mandated regulation as well as your UK visa for travels. If you do not have the permit please let us know so we can make arrangements for the documents to be processed quickly as the event is at hand. But if you do have the work permit just scan and send to us.

Please check the attached documents, It contains your letter of invitation as well as your letter of agreement. We expect your response in regards the documents asap. Thank you and may God bless us all.

Ah ha! Did you see that? At this point, along with the contract which looked close to a real letter of agreement, but was very unprofessional, my lawyer client Denise realized she was being taken. Just to be certain, she went to the church’s website, and contacted them. As we already knew, there is no such event. She played along, and when she tipped her hand that she was an attorney and had some serious questions, suddenly she heard nothing again.

Had Denise continued along the path of showing interest and not realized she was being taken, the next message would have asked her for money so they could expedite her work visa. But here’s the thing: according to the British government website those coming from the United States DO NOT NEED A VISA AS A SPEAKER in the UK! Copied directly from https://www.gov.uk/check-uk-visa/y/usa/work/six_months_or_less

Business visits

You don’t need a visa if you’re coming to the UK for activities allowed under the following visas:

From the UK Visa page, if you click on the links above, you’ll see if you choose to apply for a visa as a citizen of the US, you can, but it clearly states that if you are simply a visitor doing a paid speaking engagement you do NOT need a visa if staying for less than one month. If you would like to apply for a visa even though you do not need one, the fee is £83 (about $140 USD). Anyone who tells you otherwise is trying to steal your money. Those from other countries of origin, please check the rules for your country of origin.

Please do NOT let that happen to you.

Take a moment now and share this with the speakers you care about. Or even the ones you only like a little bit. We all can do our part to keep our industry as safe as possible from predators.

To Be a Successful Speaker: Do Something First

21 Ways to Make Money Speaking by Felicia Slattery“How can I make money as a speaker?”

As the #1 best-selling author of 21 Ways to Make Money Speaking, this is one of the most frequently asked questions I get. And of course, there are at least 21 answers. ;-)

But before you can make any money as a speaker you have to do something first. Multiple choice question — What’s your pick for what to do FIRST:

  • A: Good marketing? (Yes, but that’s not it.)
  • B: Get training in good delivery skills? (Yes, but that’s not it either.)
  • C: Develop a fabulous speech? (Getting warmer, but you don’t start there…)

You have to start with doing SOMETHING in your life or professional career that people want to know more about.

Look at the most highly paid speakers in the world today. Here is a partial list with their speaker fees:

  • Rush Limbaugh: In 2013, the National Conference of American Proctologists paid Limbaugh $3.8 million for one speech.
  • Donald Trump: Reportedly Trump received $1.5 million for The Learning Annex where he delivered 17 one-hour speeches in a 2-year period at real estate conferences and was paid that full amount FOR EACH SPEECH.
  • Bill Clinton: Averages $195,000 per speech; with a high of $700,000 received twice for a local newspaper publishing company in Lagos, Nigeria.
  • Tony Blair: Highest earning was $616,000 for 2 30-minute speeches in 2009 in the Philippines.
  • Nicole Kidman: Was paid $435,ooo for a 25-minute speech to a group of Forbes Global CEO comference in Sydney, Australia.
  • Alan Greenspan: Earned $250,000 speaking at a Lehman Brothers meeting after he retired as Chairman of the Federal Reserve.
  • Peyton Manning, Richard Branson, Sarah Palin, Lance Armstrong, Al Gore, and more all make $100,000 for a speech.

So what do all those folks have in common? Clearly it’s not their politics. And it’s not what they do for a living. What they have in common is that they have become well-known for what they do in the world. They are athletes, politicians, entertainers, and business professionals who have accomplished something in their careers and people want to know more about that.

Of course, those people are also celebrities in their own right, which is another thing they have in common. If you’re not a celebrity does that mean you can’t be a well-paid speaker? Absolutely not! In fact, many working speakers make a living with their speaking (or use it as a major source of income).  To be successful in speaking, you must have done something, studied something, accomplished something in your life that others want to know more about. It’s that simple. And it’s that challenging at the same time.

If you’ve long thought that you are born to be a speaker; that you have a message that’s inside you that you know will serve the world, start by taking a good look as your life and your accomplishments from the standpoint of a meeting planner. Why would someone put you in front of their audience? What do you have to share or offer that could impact people for the better? It’s your unique stories, knowledge, and experiences which will make you stand out, get booked, and be successful in the world of talented speakers.

Start by sharing those stories, knowledge and experiences in any way you can so meeting planners can get a feel for who you are and what you’re about. Here are a few ways to begin:

  • Start a blog and on it tell your stories along with a lesson that anyone could learn from reading your story.
  • Record a series of how-to videos or FAQ videos that showcase your knowledge using screen capture technology like Camtasia or simply PowerPoint (learn all about that in this free webinar).
  • Turn the camera on and look right into the lens and tell one of your stories. Similarly to what you’d do in a blog post, this will share what happened, what you learned, and what others can take away from your story. Think of it as practice before getting on stage. Post the video on your speaker website, on your YouTube channel and on social media so people see it and share it themselves.

If you feel like you haven’t yet accomplished anything or have something of value to share with an audience, don’t be so sure. If God put the feeling on your heart that you have a message to share, then you do. It might take some serious reflection and journaling time, a little digging to get there, a bit of refinement of the story and the message, but you likely have SOMETHING inside you that needs help getting out. If you’re not sure what your unique genius is yet, it’s time to find out (and I have a free webinar which talks all about your genius factor that you can watch starting right this minute!).

What’s your story? What’s your message? I’d love to hear about it in the comments!

 

The Best of the Oscar Speeches

Not Quite on Hollywood's Walk of Fame, But a Girl Can Dream!

Not Quite on Hollywood’s Walk of Fame, But a Girl Can Dream!

At last night’s 86th presentation of the Academy Awards, on the red carpet it was all about the clothes, the jewels, high fashion and “who are you wearing.” During the Oscars TV broadcast it was all about Ellen Degeneres, ordering pizza, taking selfies, and breaking Twitter. Oh yeah… there were some statuettes given out, too.

Today is now all about who wore it best and an analysis of the acceptance speeches. This year there were no big memorable moments like in 1999 when Roberto Benigni after just winning for best actor, was announced the winner of best foreign language film and triumphantly and excitedly climbed up and onto the arms of the seats and seat backs to bound up onto the stage, applauding his audience all the way (video here for that). Yet even so, there were some touching moments and wonderful speeches.

Yesterday, I promised to share the good, the bad, and the ugly of the speeches. Yet after watching, there were no real bad or ugly moments, just excellent and average ones. Plus, if you’ve been a reader for any period of time, you know I tend to be one for focusing on the positives.

So without further ado, here are my awards for The Best of Oscar Speeches from 2014:

Best Tribute to Mom:
Jared Leto, Best Actor in a Supporting Role for “Dallas Buyer’s Club.” Not only did Leto bring his Mom with him to the event, he thanked her in a sweet way by telling her story. He then had the audience’s attention for when he briefly mentioned the political and humanitarian cause, dedicating his Oscar to AIDS patients around the world.

What You Can Learn: Stories touch the heart and capture your audience’s attention and admiration. Start your presentations with a story and you’ll have your audience hanging on your every word.

Best Location to Keep Your Speech: Catherine Martin, Best Costume Design for “The Great Gatsby.” When Martin arrived on the stage to accept her award, she was smart to be properly prepared for the possibility that she might win and had written her speech and stored it safely — inside her brassiere tucked safely where she wouldn’t lose it and would easily have access to it. Go see how she did it with humor and grace.

What You Can Learn: Be prepared. If there is even a slight chance someone is going to ask you to say a few words, know what you plan to say. It’s also OK to bring notes and to keep them in a place you will quickly and easily access them, even if it does bring some fun laughs with it! :-)

Best Collaborative Acceptance Speech: It’s a tie!! Both winners worked on the animated musical, Frozen. The winners of Best Animated Picture Chris Buck, Jennifer Lee, Peter Del Vecho delivered their speech, each saying one phrase at a time in order. The winners of best original song was, “Let It Go” also from “Frozen,” music and lyric by Kristen Anderson-Lopez and Robert Lopez. The married duo clearly were prepared with a fun song-like speech, starting their speech being grateful the names of their fellow nominees they wanted to share rhymed!

If there was any category that could be discussed as having some bad or even ugly moments in awards acceptance speeches it’s this one. There were many collaborations that won Oscars and many of them all came to the stage to accept their awards together. But then, in the limited amount of time given for their speeches, only one person got to share his or her thanks and left the others hanging to shout “thank you!” as the band began playing and they were being ushered off stage. That was ugly (sad) to see.

What You Can Learn: When you’re working on stage with others, find a way to share the spotlight by PLANNING ahead. Don’t hog the moment or allow someone else to not allow you to properly share your gratitude when it counts so very much. Planning in advance requires practice and conversation long before the moment of truth.

Best Sung Speech: In the Best Documentary category, the film “20 Feet from Stardom” won with producers Morgan Neville, Gil Friesen, Caitrin Rogers, but the most memorable part of their presentation came from one of the film’s singers, Darlene Love, who sang her thanks and message, “I sing because I’m happy!” Even at the time of her acceptance – of an award she didn’t win herself – Love made sure everyone remembered her. Watch here.

What You Can Learn: To be memorable, do something to stand out from the crowd. Do something unexpected. Love brought the audience to their feet and you can, too, by daring to be different.

Best Speech That Wasn’t Live: Prior to the BIG telecast last night, Angelina Jolie was given the Jean Hersholt Humanitarian Award for her work in Africa and around the world and she *almost* made me like her. A little. That’s saying something because I’m not now, nor have ever been, a fan of hers. Yet watching her talk about her mother and humbly accepting her award went a long way to improving my opinion of her and likely the opinions of many others who may have felt about her the way I have. You can see the recorded presentation of that here and watch her reaction from the show last night.
What You Can Learn: Humility and true gratitude go a long way.

Best Use of Imaginary Friends on Stage: Spike Jonze winner of Best Screenplay for “Her.” This may have been one of the oddest and more uncomfortable moments of the night for me watching at home. While accepting his award, Jonze looked to his left and spoke mainly to Robert DeNiro and Penelope Cruz, who had nothing to do with the film, but did present him with his Oscar. He thanked his friends saying they were there with him on the stage, behind DeNiro and next to Cruz. But they weren’t, except maybe in his imagination. What worked was how sincere he was and thanking his friends. Next time, it might have worked a little better had he done it less weirdly. Unfortunately, I could find no video of his speech.

What You Can Learn: Try your ideas and material out on real people before doing it on stage. Get someone knowledgeable and who you trust to give you honest feedback. Otherwise that idea that sounded great in your head may not translate as well as you’d like it to in real life.

Best Bi-Lingual Acceptance Speech: Alfonso Cuaron, Best Director for “Gravity.” “Gravity” took home a number of technical awards last night, so when it came to best director, Cuaron was no surprise. What was a refreshing surprise was to see Cuaron, who is from Mexico, deliver part of his acceptance speech in Spanish. Again, there’s no decent video of this to connect to. Bummer.

What You Can Learn: Be true to who you are and people will love you for it.

Best Women-Power Speech: Cate Blanchett, winner Best Actress for her role in “Blue Jasmin.” Blanchett was lovely, funny, and strong starting with tell the standing ovation audience, “Sit down, you’re too old to be standing!” She did a lot of things during her speech well, including thanking her sister nominees, but most notably Blanchett talked about how films about women are not niche and that they earn money – see it here. Let’s hope filmmakers listen to the buzz that’s come from her comments.

What You Can Learn: When you present well, you can share your views in a way that is fun, interesting and will get people talking about you and your cause.

Best Speech Thanking God: Matthew McConaughey, winner of Best Actor for his role in “Dallas Buyers Club.” One of the top acceptance speeches of the night, McConaughey blended emotion, gratitude, humor and fun into a wonderful presentation. Often we hear people thank God in their speeches, but this year there didn’t seem to be as many. So kudos to McConaughey for giving props to his beliefs. He also did a great job in honoring his mother and wife and family, told a great story about how he strives to be his own hero, and ended on a strong note quoting his famous “Dazed and Confused” character, “Alright, alright, alright.” Nice.
What You Can Learn: Many of the lessons from other Oscar acceptance speeches last night apply here as well: tell a story, share your gratitude, and be yourself.

Best Speech of the Night: Lupita Nyong’o, for best Supporting Actress in “12 Years a Slave.” Wow. This first-time nominee and winner blew us away with a perfect example of a beautiful, eloquent and elegant acceptance speech. She thanked the people who made the movie and finished by motivating children everywhere that if they have a dream, it can come true saying, “When I look down at this golden statue, may it remind me, and every little child, that no matter where you’re from, your dreams are valid. Thank you.” This child is inspired and motivated!! I wish I could find video of her entire speech to embed here, but it appears the Academy has made most copies be taken down except what appears to be those sanctioned here. Scroll down to see this heartfelt speech.

What You Can Learn: As you can see from this list of the best speeches at the Oscars, most of were good for one reason or another. What was most striking about this speech is that this young woman from Kenya, who had never appeared in any movie of any kind burst onto the scene doing what she loves, living in her genius, and took home the ultimate award possible in her business. That success story is motivational and exciting to see and to know that when we walk in our own genius the rewards for anyone can be great. Go see more about walking in your own genius here.
I’d love to see in the comments what your favorite speeches were and what moments you enjoyed!

The Devil Is in the Details

Don't let the laundry rob you of your life's purpose!

Don’t let the laundry rob you of your life’s purpose!

As I sit here writing this post I have about 927.5 things on my -to-do list that exists, as of this moment, only inside my head. [cue dramatic dum-dum-DUUUUUM music.] Now stop, before you ask how an item can be a .5 on a to-do list. It is inside my head. So there.

There are piles of laundry that have be to tossed into the washer, then other piles that need to be folded and put away; dinner somehow will sneak up on me if I don’t start thinking about planning what that will look like; my assistant asked me this morning about two different projects we’re working on; I have marketing messages to write and send; people to follow up with; a book of my own to review the edits on; a new book to organize, sort out and add to; volunteer activities to coordinate (although that part is done for the moment, I think!); class content to create; sponsors to find for a couple of events this year… and that’s just today. And I’m wondering if my 6th grader has basketball game tonight, gotta check her schedule. Oh and the taxes to do. Ick.

Note to self: Maybe this is why I should be using Bob the Teacher’s Mind Map stuff... to get all this out of my head…

Yet all those “things” that are clamoring for the attention of my ADD brain [squirrel!] that all somehow have to get done, all that “noise” inside my head reminded me of something as I was showering, when I do my best thinking, that the old adage, “the devil is in the details,” can mean more than what it commonly means.

Most people use the phrase, “the devil is in the details,” to mean that an idea or project or event is fun and exciting and interesting, but in order to pull it off there are a million little things that have to happen in order for the complete idea, project, or event to fully come together. That part isn’t always so fun, thus the usage of “devil.”

Beyond that most common meaning, however, it occurs to me that it’s those same details that can keep you from your most important work. The work you are on this earth to do.

When our brains and our lives are filled with the mundane, the “hurry up and get this done and move on to the next thing,” the minutiae of life, it’s so easy to forget that each us has a gift from God to share with the world; and in fact, we likely have many gifts. Yet, sadly, none of those gifts, our true genius, can be shared with the world if our brains and our laundry baskets are overflowing.

Now, that’s not to say you should chuck your to-do list, wherever it may be (on paper, on your smartphone app, or in your head) and remove yourself from all responsibilities. In fact, I suggest the contrary. Find a system that works for you to get all that “stuff” done and carve out time in your busy life to spend some precious time thinking about, working on, learning about, and doing things that will matter in 20 years. Because if you don’t carve out the time, soon 20 years will have come and gone and you’ll wonder what you did with the time.

Don’t believe me? What day is it right now as you read this? Ask yourself what you did in the past 7 days since the last time you were on the same day of the week. It’s likely you accomplished a bunch of small things. For example, if the laundry doesn’t get done, we have no clean clothes to wear; if the groceries aren’t purchased, dinner doesn’t get on the table; if we don’t interact on Facebook, the world could come to an end. But what BIG things were you able to get done that will impact the legacy you leave the world?

The devil can be in the details, because it’s those very details which are stopping your flow and not allowing your genius to shine through and stopping you in your tracks from sharing your gifts with the world.

For some, it means they don’t even know or remember why they are here. If you are alive and have breath in your body (something I don’t take for granted after surviving lung cancer), you have a purpose, gifts to share and serve the world with, what can be referred to as your unique genius. You simply have yet to discover it because of those darn “details.”

For others their unique genius is evident, but it’s those daily details that stop them from taking the time to truly develop those gifts. It’s like receiving a beautiful rosebush for your garden, but neglecting to water and fertilize it, allowing whatever weather comes to take care of it because you’re too busy. It may survive because it was planted where it belonged, but it will be neglected, and not grow to it’s full potential, and possibly never bloom. You must make the time to develop your genius.

Finally, for a few, they have found a way to carve out time to develop and appreciate their genius and gifts, but allow those daily devil’s details to stop them from sharing with the world. When you don’t, you waste your precious gifts keeping them to yourself, as if you a hoarder of blessings not willing to allow others in to experience your light. We are here to serve others with our gifts and you’ve got to deliver those gifts to the people who need them most.

It’s time to get your life on track for the greater things you are meant to do.

If you’re ready for that, join The Genius Factor today. Don’t let the devil throw the details in your way so you never get to bring your essence, light, gifts and true genius to the world.

Today I’m Throwing It Down: Passive Income Challenge

I love *real* roller coasters like the Tennessee Tornado at Dollywood, but not the entrepreneurial kind. Yuck.

I love *real* roller coasters like the Tennessee Tornado at Dollywood, but not the entrepreneurial kind. Yuck.

I’m tired of it!

You know that crazy roller coaster of entrepreneurial income? The one where you feel like a millionaire rock star one month and a pauper the next? The one when you work like a wild person and make a ton of cash (hopefully) but then when you don’t (or can’t) work you have to start scraping for coins in the couch cushions, at the bottom of your purse, and in the seats of the car? Roller coasters I LOVE, but THAT one, well it’s long time to get off.

The thing is it doesn’t matter how long or short of a time you’ve been in business. It doesn’t matter at what point of income you feel like a prince(ss) or a pauper. We all know the feeling. And if we’re being honest, it happens far too often.

So OK, for a minute, let’s say you’re a smarty pants and you’re thinking, “I make more than enough money speaking/coaching/consulting/serving clients. I have no idea what you’re talking about Felicia.” Good for you. And here’s the thing — ask yourself:

What happens in your business on the days you don’t work?

Or if you’re in a day job, and you take off? Maybe the kids are sick, or you’re feeling under the weather yourself (you knew you shouldn’t have gone to that hole-in-the-wall restaurant!), or maybe you get diagnosed with something serious and have to take off for more than just a couple days. What happens with your business then?

You likely don’t make money, that’s what.

If you’ve ever struggled through that, you’ll certainly agree that feeling like you *have* to work with clients, be on stage, or show up “or else” is not a fun way to live.

I learned that hard lesson last year when I had to take almost 6 months off work throughout the year because of serious health challenges. And I found out the hard way I still had  some work to do.

Well, I’ve found the answer.

Actually, I’ve found 21 powerful yet simple ways to create passive income streams so on those days when you can’t (or don’t want to!) show up to work, you can still bring in cash! AND the great thing is because of my relationship I’ve built with David Perdew, the founder of NAMS where he’s had me keynote speak twice and teach on his faculty time and again, he’s given me a “super secret I’m the only one doing this right now” coupon code so you can get access to it all – valued at almost $200 – for FREE!  Just use coupon code: FSPassive.

I’ve worked hard this year to develop more passive income streams, but after diving deep into the content David Perdew and my friend Nicole Dean, another faculty member at NAMS, have created and that you can get for FREE but only through tomorrow, is that I still have a long way to go and much more passive income to gain!

**Challenge Alert**

Today, right now: I’m throwing it down. Let’s build our passive income streams together!

Yes I know it’s the holidays. Yes I know it’s a busy time. And that’s exactly WHY you should seriously consider joining me in this challenge. When you’re busy and want to be doing fun things away from your business or want to put your head down and write your next book or create your next speech, you still want (and need) money coming in. That’s what passive income will do for you.

So together – let’s get it going. I’ll be posting my progress here on my blog and I’ve even made a dedicated Facebook group to support anyone who wants to join in the challenge with me.

Be sure to pick up the Found Money passive income workshop to get some ideas and get started. The original price of $197 is a great investment into your business but as I said, I managed to clinch a great deal for you as my valued customer.

For a limited time, you can have it at zero cost but hurry.

Go to this link then download and devour everything!

This offer goes away for good on December 8th.

If you miss this one, you are likely to find yourself in exactly the same position as you are now. Let’s change that and make money while we don’t work!

Add your comment below to let me know you’re in and join me on the Passive Income Challenge for Speakers, Authors, Consultants & Entrepreneurs Facebook group to keep accountable and bring in more passive income!

How I Won a $16,000 Prize Package

Felicia Slattery at Wallaby Web Design video cabin retreat

At the cabin reaping the rewards of my video – and making more and professional videos, too. This was my first time using a teleprompter!

Funny story, really…

A few months ago, out of the blue I received an email from someone I’d never met, Nathan at Wallaby Web Design, inviting me to participate in a contest. All I’d have to do to win the $16,000+ prize package was make a 5-minute or less video explaining why I should win and submit it by the end of the week.

Being a competitive person, I was up for the challenge. I had visions of using screen capture video to show my messy website, many pages of disorganized info, and tons of content collecting virtual dust. Except that week, I was headed to speak at a multi-day event, and one of my presentations was scheduled at the last minute, so I was busy preparing. Still, I didn’t want to miss a chance to win something as cool as the package they were offering, so one evening in my hotel room while at that event, before running out to meet a few of the other speakers for dinner, I turned my laptop camera on, spoke directly to the camera, and shot what became my winning submission.

Because it had to be less than 5 minutes long, and my actual recording was 5 minutes, 41 seconds, later that night (waaaay later), I was forced to  edit the video to get it under time. At that point I was tired and you may know my infamous lack of technical skills anyway – holy rough cut, Batman. I ended up cutting words right in the middle – what a disaster!

Yet as I write this I’m on a plane headed to an exclusive lodge in ski country outside of Salt Lake City, Utah. There I’ll spend the next three days working on my business, shooting videos for my website, and getting hands-on help from expert online marketing professionals. I get to do this four times with the lodge stay and all meals included.

I’m also in the middle of making major changes to my website and blog with a new logo, totally new design, new pages, new everything.

Over the course of the next 10 months I’m going to have 36 landing pages made just for me, complete with video, written copy, opt-in forms, follow-up emails, and even gorgeous custom graphics.

This is the prize package I won, valued at more than $16,000. I’m getting ALL of it – plus personal private coaching – FOR FREE.

How did a TERRIBLY rough cut video end up winning a $16,000 contest? At first I thought maybe mine was the only entry. But it turns out my video was just one of many entrants. The reason I won was because I was able to communicate my message – what I wanted to say to win – from the heart and speak to my “audience,” the folks putting on the contest.

I did it with nothing more than a simple “talking head” or “direct to camera” video.

Video is a powerful tool for your business, no matter if you’re trying to win something or sell something, and we’re just in the infancy of seeing video do its thing online.

If you’re not yet using video, and want to know how, the absolute easiest way to start is by simply turning on your camera and talking. If you don’t know what to say or how to say it, that’s where I come in.

I’ve created a Speaking on Video Boot Camp where we’ll spend just 3 days together getting you in video-making shape. And by the end of the three days you’ll even have your first three videos DONE. Can I get a woo-hoo?!

You can learn more and register at the Speaking on Video Boot Camp registration page, but there’s one more thing you need to know.

In honor of winning the prize package I did, and because I’m headed to Salt Lake City, Utah this weekend to reap some of the rewards of the prize package, I want to offer you a special deal. When you visit the page, enter coupon code “Utah” (without the quotation marks) and you’ll save $50 on the upcoming program, which is already 50% off what I originally sold it for. It’s just my way of sharing the video-making love.

Go see more right now because that coupon code is only good for as long as I’m in Utah – til Monday. Then come on back to watch this poorly edited, yet winning video submission! (You will laugh.)

 

Networking Tips – Just Because You Have My Business Card Does NOT Mean I Want to Be On Your List

business cards stackThis morning I’m seriously re-considering my use of business cards and happily handing them out when people want to connect with me.

Once again I was added to another mailing list because “at some point our paths have crossed.” I promptly unsubscribed.

Yes, I can use a different email address on my business cards, have a VA check that list, come up with multiple formats of cards with and without email, etc. But why should I have to do all that?! Here’s the key lesson: Just because you have my business card does not mean that I’m even in the market for what you sell.

I once had a sales guy I know pretty well tell me that’s what the point of networking and meeting people is… to get their cards, add them to his list, and then they get to learn more about him. My point? No it’s not. It’s about building relationships and honest connecting.

Here’s a better way: You want me to subscribe to your email marketing list? Send me a personal invitation from you telling me where we met and suggesting why, based on our conversation, I might be interested in what you share via email. Include a link to where I can sign up and let me decide for myself. Otherwise, when you’ve added me to your list simply because we crossed paths, you’ve alienated me before I even get a chance to know you and there’s almost nothing you can do at that point to make me want to connect with you. As author Scott Stratten of UnMarketing commented on my Facebook rant about this very topic today: “People need to have opt-in newsletters, not opt-out.”

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