What if you had a brilliant marketing strategist, who regularly hauls in more than $10K a month every month (and has for years), someone who can help you organize your business ideas and plans, teach you how to create and run all your systems online, and how to travel across the country whenever you feel like it for speaking engagements, work and fun — what if THAT person was coming to your house for dinner? Or even staying overnight all the way up to 48 HOURS?!
What would you ask that person??
That’s the opportunity I have right this very minute and I thought I’d share my good fortune with you.
You see, as a speaker in the marketing community I’ve had the extreme good fortune to get to know many of the best and brightest folks doing business today. In fact, I still pinch myself that I get to call many of these people my friends. And one of those friends is Bob “The Teacher” Jenkins.
A few weeks ago Bob asked me if he could spend a couple of his vacation days here with me and my family (who adore him!) while his girlfriend is teaching a program not too far away. So now I find myself in the enviable position of having his business brilliance all to myself for the whole day today and much of the workday tomorrow. We’re cooking up some cool stuff on our own, but I wanted to check with YOU – what do you want me to ask him for you?
I’ll record his answers on video or somehow get you his responses. Check back here by the end of the week for links, an article, or something special… who knows what it could be?!
So RIGHT now in the comments below share your questions. I’ll feed him a good breakfast and we’ll get on those answers today and tomorrow.
Who’s Afraid of a Little Video Camera?
Turns out, lots of folks, just like with public speaking! In fact, most businesses don’t delve into video marketing simply because they’re afraid they won’t look good on camera, or that they won’t appear professional. That’s understandable, but being camera shy is no reason to miss out on the Online Video Revolution! There are even ways to create effective promotional videos without appearing on camera.
If you’re not sure where to begin with video marketing, my friend and colleague Lou Bortone has created a really helpful Video Resource Center at http://www.OnlineVideopolis.com.
Lou’s a guy who’s been around video for his entire career. He’s not one of these Johnny-or-Jenny-come-latelies who decided to jump on a hot trend. Lou was in TV broadcasting for years and finally decided to get out that rat race for a simpler way of life where he could spend more time being a great Dad & hubby to his lovely wife. So now Lou both creates video for and teaches video to entrepreneurs like us.
And he’s REALLY amazing at it. If you’ve ever seen one of his promos or cool video shout outs on Facebook you’re just seeing the tip of the iceberg. Lou Bortone Fab Facebook Friends
If you decide you’d like to give public speaking on video a try, Lou is definitely the guy to get you started – yes even if you’re pretty much a technophobe like me. And I’ll toss in a few tips myself for making sure you are effectively communicating your message on video:
- Make Eye Contact: Wait… what? Aren’t we talking about video here? Yep. Here’s how you make direct eye contact when you’re speaking on video: look directly at the lens. You’ve seen people looking slightly off camera or looking down reading their notes, right? It’s unnerving for most viewers because when you appear on video, people feel like you are talking directly to them — because you ARE! We’re taught it’s rude not to make eye contact with someone you’re talking to, so make that video eye contact and your viewers will be happy.
- Be Concise: In most promotional message you don’t have a lot of time. The media have trained us to look for information and get it quickly. Looking for an in-depth news story? That’s likely 2-3 minutes on your nightly local news broadcast. Ads on TV are 30-60 seconds long, typically. Some online video ads produced by major national brands are even shorter at 15-20 seconds. You have to compete with all that, so make sure your message is tight. To get more info across, consider doing a series of shorter videos, rather than one long one.
- Look the Part: Just because you work at home in your sweats does not mean you should appear on video that way. If you run any type of professional business, you’ll need to look like a professional in your industry. That’s not to say you need to appear in a suit in all your videos, but your appearance should match your message.
Ok– now you have a few tips for communicating your message, head on over to Lou Bortone’s Online Videopolis to see all his video details to really get you rolling. He has loads of free info, but if you’re serious about tapping into the power of being seen and heard on the most popular medium today, you’ll want to consider upgrading right away.
And really quick — in the comments below, please take a minute to share your biggest pet peeves you see on video. Or share what you LOVE to see on video and why.
Last weekend was our town’s annual Christmas Walk, where they shut down Main Street, have all sorts of family fun activities, food vendors line the streets, and local merchants keep their doors open later than usual.
One of the shops in out town was hosting a group of eight Tibetan Buddhist monks. These guys were all ordained by the Dalai Lama himself and typically live together with about 2,000 brothers in their monastery near the Himalayan Mountains.
These eight monks didn’t go rogue or want to find some good deals on holiday gifts… they’re on a mission to accomplish three goals and they came all the way to the US to do it:
- To spread their message of peace and harmony across all cultures, countries, and religions.
- To bring awareness of their struggle to Free Tibet from the tyranny and human rights violations of communist China.
- To raise funds to support their cause to provide basic needs to the monks back in the monastery.
In order to achieve their goals, the monks are visiting cities across the US during their 10-month tour where they spend their days praying, selling small trinkets for fund raising, and creating beautiful sand art known as a mandala. As you can see a mandala is a beautiful piece of circular artwork that is designed for a purpose. The purpose of the mandala created in my town was to promote world peace. Each of the sections of the mandala have a special meaning all related to their purpose. The grains of colored sand are laid down using a precise tool that allows them to create fine lines and words.
Here’s what I found most interesting: after the monks create the mandala, working on this particular piece for eight hours per day for three days in a row, they then destroy the art and return the sand to the earth where it came from.
Wow. All that work literally washed away in the river.
As the monks shared their message, I started thinking about their level of commitment to their message. Think about what they are doing to spread their message and ask yourself if you would do the same. They:
- Left the safety and familiarity of their home and their country to travel to the other side of the globe.
- Are going to be gone from home, friends, and country for a total of 10 months.
- Had to learn a new and vastly different language in order to communicate effectively.
Here they are, delivering their own Signature Speech — the leader being interpreted by a fellow monk who learned a bit more English, and they are committed to getting their message out to the world.
When you are passionate about your message and committed to having as many people know about you and what you do as possible, public speaking is THE WAY to make sure you are heard.
Lucky for you, you don’t have to travel half way around the world in order to find those who need to hear your message. You can do it in your own and local towns by creating your unique Signature Speech. Is your Signature Speech ready to deliver at a moment’s notice so when you get your chance to spread your message you can take it? If you are truly committed to your message, you’ll find a way to share it. Public speaking allows you to do that quickly and efficiently.
This week I am launching a brand new version of my trademark, Signature Speech training called Signature Speech Mastery. If you’re not sure what a Signature Speech is or to find out how to get started with one TODAY visit www.SignatureSpeechSecrets.com and download a free mp3 to find out more. You’ll also be on the priority notification list for all program details.
Because when you’re committed to your message and you use public speaking to get the word out… you have a powerful combination indeed! Just ask the monks.
Well first, let me say — ouch.
I have been in serious dental pain for the past 3 weeks. I’ll save you the long story, but let it suffice to say that I had work done, and as that progressed the doctors determined I needed more. Which turned out to be a root canal.
So yesterday I learned the meaning of the phrase, “About as fun as a root canal.”
It means it sucks. 😉
But seriously… with as bad a reputation as a “root canal” has, modern dentistry has come a long way and the procedure was virtually painless. Aside from the injection of the anesthetic, I didn’t feel any pain at all. I was scared as all get out, but apparently the term “root canal” is scarier than the actual event itself.
So that was my yesterday morning.
I spent most of the afternoon recovering and resting. Then in the early evening I checked my email.
There was a message with the subject line “Hi from Cosmo.” (!!!!)
Of course I opened THAT one right away. Apparently Cosmopolitan Magazine wants my expertise to help them with a story they are developing and they plan to credit me fully. The message was brief and to the point. Can I have some information to them by Monday morning?
Begin happy dance of gratitude!
So what do a root canal & Cosmopolitan Magazine have in common? That was my day yesterday. (And boy did it turn out WAAAAAY better than I could have ever imagined!)
How did an editor at Cosmo decide to send ME a request for my expertise? It’s effective communication through online marketing. Because I have been writing for years now about effective communication and communication skills and have many articles, mentions, and links online, it was easy for this editor to find me. Also, by the way the editor asked for the specific information she did, I can tell she saw one of my online articles at Ezine Articles.com. I have to thank my article marketing mentor, Jeff Herring for teaching me what I know about article marketing!
Make it easy for the people looking for you to find you online and you’ll get cool emails and media requests, too! How do you do that? Be clear on your message and make sure your online image is professional, consistent, and cohesive because all that equals credibility.
Stay tuned… as soon as I have more details about the magazine edition I’ll be in I’ll let you know.
Whew!! Now THAT was a fun party 🙂
It took me a day to recover — but now I’m back & ready to make sure everyone gets their prizes they won at the party!
Below you’ll see the list of prizes along with the names and/or Twitter IDs of the people who won each.
You may be wondering…. so, Felicia, how did it all go? Was it worth the effort?
My answer: absolutely!
During the time of the party I added 100 new registrants for my Signature Speech Secrets teleseminar happening tomorrow night. I also got quite a bit of buzz going on Twitter, added a bunch of new followers (something I honestly did NOT expect!), and helped a whole lot of folks with nuggets of public speaking throughout the party. Plus it really was FUN!
I’ll definitely do it again.
Now on to the prize announcements:
Bob Burg, amazing speaker and networker extraordinaire, is giving away one autographed copy of his New York Times best-selling book, The Go Giver. <~ This prize was won by @MarkShilensky
Andrew Poletto, The E-Course Guru, is giving away one Ecourse Bedtime Stories, an audio collection of success stories to give you hope, to give you ideas, to give you the green light to go ahead with your idea or concept. If this collection doesn’t give you a chuckle, a smile, an “I don’t believe that was possible” thought, maybe you’re just not the right kind of person to be selling ANYTHING!<~This prize was won by @RoseyDow2
Tim Fahndrich, consultant, trainer, speaker and author is giving away one copy of his blockbuster 2008 Summer Success Summit audio series featuring many successful business owners including Carrie Wilkerson, The Barefoot Executive and me. <~This prize was won by Jennifer Haubein @JHaubein
Lynne Lee, who is a Christian Life Coach and to market her business learned to be an outstanding SEO expert, will spend 20 minutes of her valuable time doing a website consultation with one lucky winner to identify simple changes that will make a big difference to your search engine ranking and website conversion. <~This prize was won by @DonnaK4
Micheal Savoie, full time internet marketing guy, event tech to the stars, and my fellow Impact Action Teammate, is offering one free month in his MyBloggingSchool.com where he’ll show you how to become a professional blog installer so you can add an extra stream of income to your VA, internet marketing, or other business — even if you don’t know how to do register a domain or upload a file! <~ This prize was won by @LifeAccelerated
Cheri Sigmon, one of the highest-ranking IT professionals in the United States will help you with her “Securing Your Communication” PenTest package. WHAT IS a “PenTest?” Plain English version: With pre-approved coordination and the WRITTEN *permission* from the lucky winner, she will donate a free “penetration test” of your website’s baseline security posture. In other words, just how hard is it to hack your website? This prize includes a free, *customized* report for your site which describes any vulnerabilities found, along with recommended fixes. VALUE: Minimum $1,270 (each pentest) <~This prize was won by @Rosella76
John Allen Mollenhauer, creator of PerformanceLifestyle.com. MyTrainer.com, and NutrientRich.com. and author of the upcomong book Curse of the Capable, let me twist his arm into giving away a free copy of his Performance Lifestyle Manifesto. John Allen’s work has the power to change your life. Yes, really. <~This prize was won by @QuickReply Andrea Chin
Jimmy D. Brown is a king of Internet marketing. And he has some AMAZING gifts for anyone who is using the Internet to build your business. Three winners will each get to choose one report from Jimmy’s business success reports here. AND one winner will get a One Year Membership to Jimmy’s Outsource Weekly.com. <~ This prize had 3 winners! @QuickReply @LotusAmy @AStrongerBond
Nicole Dean, affiliate marketing GENIUS and super fun mega successful business owner is doing something for our party that no one else is doing. She has a gift for EVERYONE at the party tonight. WHOA! You can grab her gift — no opt-in needed– and get her brilliance delivered right to your screen now. <~A BIG thanks to Nicole — everyonehas access to this prize. Woo-hoo!
Aaron Foster, one of my fabulous mastermind partners, and host of his weekly Ustream show all about helping business onwers make a living online, has kicked in a gift he says is valued at $22,579.00. Well, I’m not so sure about THAT (Aaron’s a jokster – just click on his name and you’ll see what I mean) but he does have a generous gift for one lucky winner and that’s a free pass to his 101 Traffic Tactics Teleseminar coming up at the beginning of May. <~This prize was won by @Tina_Williams
I’ll be contacting all winners & those who donated prizes today!
And that got me to thinking. About this guy:
Yep, that’s right. The one and only Wile E. Coyote.
His antics in trying to catch the Road Runner truly never ended. He tried Acme product after Acme product hoping to reach his ONE goal: catching that darn Road Runner.
But, to the amusement of the audience, he never could catch up with the Road Runner.
Then I got to thinking about how watching Wile E. Coyote can lead to some useful success tips for Internet marketers. The past 3 years I’ve spent learning and implementing the many skills that make folks who do business online successful. And as a result I’ve coached many of my clients to success on the Internet using effective communication skills, public speaking, and my solid business and life coaching/consulting hybrid mix. And to me, true success is helping the people I work with succeed themselves.
If Mr. Wile E Coyote was MY client, here’s what I would suggest to him:
- Don’t put all your effort toward achieving just ONE goal. Have multiple goals by creating various streams of income — er– I mean — food sources(?). Then your world isn’t feast or famine.
- Evaluate spending your time and money with Acme. They may be the biggest brand on the block, but what results do you have to show for investing your money with them? And what support do they give you to help you once you own their products? Mr. Coyote, I dare say a company that allows you to explode in the air, fall flat on your face, go poof at the bottom of a canyon and more doesn’t care about your success– only if you make the next purchase from them.
- Maybe before you put the newest Acme tool or gadget to work, you could test it to make sure you won’t explode in the air, fall flat on your face, or go poof at the bottom of a canyon.
Then I’d tell my client, Mr. Coyote this: you are doing one thing right that many people don’t do. You keep on going, keep on trying, and never never ever give up. Perseverance is truly one of the secrets to success.
If Wile E. Coyote was an Internet marketer, what would YOU suggest to him? Please add your comments now!
I spent yesterday with my Dad and sister in an annual holiday tradition we’ve been doing every year since I was 4 years old and she was 3. My Dad takes us to lunch and we go shopping for my Mom. Yesterday marked 34 years running!
Today, however, I’m taking a break from the shopping (are you done yet?), the baking, and the gift wrapping to be interviewed by one of the
BEST teachers I have ever met.
Not only is Bob “The Teacher” Jenkins good at teaching people how to run a business online, he models all the awesome advice he gives. He even has a Blog Talk Radio Show he calls IM Success Radio. And he’s invited me to be his guest today!
You can listen live and join the chat during the call by visiting his radio show page and clicking the Blog Talk Radio link at the top right of the page. Don’t miss Bob’s offer to become a charter member of his radio program for free. It’s a great deal!
Speaking of good deals don’t forget:
See this fun holiday giveaway with me & 12 others providing access to great stuff to help you succeed.
In fact 4 years ago today marks the 1st time I “met” and held my daughter. I was so sick I wasn’t allowed to see her until she was 3 days old.
That’s all for now. I have a few things to get done before my radio show begins in just a few hours. Get all the details here. (Look for the Blog Talk Radio logo on the top right, go there & you’ll see today’s show info.)
There’s a party going on at www.EffectiveCommunicationsGiveaway.comand you’re invited!
If you’re an entrepreneur I created this celebration just for YOU.
Researchers have found that the better your communication skills as a business owner, the more successful you will be financially. (Now there’s a reason to party!)
In honor of Effective Communications Month – yes it’s a real holiday—at least in the US, according to Chase’s Calendar of Events— I’m presenting some FABULOUS free offers. And this first event takes the cake!
Throughout the month of June you can pick up loads of expert tools to help you communicate more effectively in your business with your customers, clients and prospects so you can enjoy greater success.
Here’s a little secret: I only came up with this giveaway idea LAST WEEK! In just the last few days I’ve pulled together some of the world’s best and brightest to give you a one-stop shop where you can pick up all things related to getting you results. Youmay even recognize an NCC member or two!
The best part? It’s all FREEEEEE! There is nothing to buy. I talked some amazing folks into giving away some seriously valuable info just for you.
This isn’t some teaser offer where you only get to see what’s listed and then have to buy something in order to get all the goodies you see listed. This is completely 100% free to you.
That’s right — we’re doing a real honest-to-goodness GIVE AWAY going on from now until the end of June. What’s the catch? There really is none.
Come on over to http://www.EffectiveCommunicationsGiveaway.com and see all you’ll get like:
–tips on organizing (because you can’t communicate if you can’t find your phone or keyboard!)
–writing your book
–search engine optimization (so people can find you to communicate with you!)
–and so much more.
Overall you’ll find 20 freebies designed especially for you. It’s going on right now until June 30.
See you there!
For those of you who have been following the bouncing ball of my business over the past couple of years (has it been that long?), today I reached the next milestone: 800 subscribers to my business owners list! Wooo-hooo!
I began building this list in earnest one year ago this month. Then over the summer I picked up steam when I revamped my website to reflect the new business-related focus of what I offer.
To some 800 is a big number of subscribers– that would be to anyone who has less than 800 *smile.* To others 800 is sub-tiny– one Internet marketer I was recently reading said he has a “tiny” subscriber list of 8,000 (oh to be so tiny!).
For me that number represents people. 800 people have asked to know more about what I do and how I can help them better develop their communication skills to get more business, more clients and more cash flow. It’s exciting to know that people from 23 countries around the world are interested in my products and services to help them get the results they want. Exciting!
And by the way– most “experts” say you need a list of at least 1000 before you can really start to make money on the Internet. To that I say, “HA! Don’t you believe it.” I’ve been making a nice living for me & my family for the past several months — at considerably fewer than 1000 leads. How? By having a highly responsive, highly targeted, high-quality list of subscribers. How do they get to be such high quality? Because they “meet” me through some of the most highly credible methods available today: public speaking and article marketing. If you want to learn more about adding public speaking to market your business, pick up my e-book Cash In On Speaking or join my upcoming Signature Speech Work Group and I’ll show you how I did it & how you can, too!