[ECM Client Feature]: Brian Wright: Be True to Yourself
Business building and marketing strategy is engrained in Brian’s DNA, which is only one reason he has changed the landscape for physicians. The other reasons are a bit more personal.
Within a 15-month time span, Brian endured 3 traumatic events; losing an un-born son, 17 weeks into pregnancy with his wife and being impacted by 2 serious car accidents. These life-changing events gave Brian a new outlook on life and the healthcare industry.
Since then, Brian has turned his entrepreneurial and marketing experience into a passion driven business to help the country’s top physicians grow their practice through proven marketing strategies.
Brian’s mission at Healthcare Marketing Professionals is to transform the overwhelmed private Doctor into a trusted advisor, channeling their inner “Doc Star” who has the uncanny ability to attract new patients, build their reputation within the community and retire on their own terms.
Interview with Brian:
Please describe your business product or service in 100 words or less:
Brian Wright, the “Other M.D.”, (which stands for Marketing Director) and his team provide ethical, results-driven marketing solutions for doctors in private practice.
Our signature services range from premium “done-for-you” marketing packages, coaching calls to elite mastermind groups…all focused to transform the overwhelmed doctor into a true “Doc Star”.
How long have you been in your current business?:
Since January of 2012.
Who is your ideal customer or client:
My ideal client is an experienced doctor who is a solo practitioner or a managing partner of a private practice. They are overwhelmed by the number of outside factors and mandates affecting their bottom line and they want to find ways to positively promote their practice and philosophy of care while still remaining independent.
What methods of communication have worked best for you to reach new customers or clients and why?:
Direct mail invitations to exclusive “Doctor Only” events; which are completely different from the traditional seminar/workshop they may have attended in the past.
This “in-person” method of communication works best as I generally have an existing client, a well-known doctor, present their personal experience and results while working with me. These “invite only” events also work well because doctors interact with other doctors, so there is a great opportunity for them to bond and create patient referral opportunities.
What methods of communication do you use to continue to stay connected with your current and past customers or clients and why?:
I utilize an email autoresponder series to engage and inform potential clients as soon as they’ve opted in for a valuable free offer.
I also send out a monthly newsletter filled with useful articles and marketing strategies doctors can use in their practices.
What’s your one best tip about effective communication in business?
Be true to yourself. Show the “real” you, whether in-person, on stage, email or other forms of communication. Don’t pretend to be someone you’re not. Definitely don’t be afraid if some people don’t agree with you or your points of view. Everyone may not like you but they will certainly respect you more.
When dealing with clients you need to be honest and tell them what they need to hear, which at times, is not “what they want” to hear.
People can “see through the B.S.” so be yourself at all times. Doing so will make your passion shine through and attract more ideal clients.
What would you say is the most important lesson you’ve learned about speaking and/or communication from Felicia, and from which product, service or experience?
I saw Felicia speak and invested in her course, “Cash In On Testimonials”. The most important lesson from Felicia is how to properly ask clients for testimonials and how to best utilize their feedback in marketing my business.
Discover more about Brian Wright at www.healthcaremarketingpros.com