I’m tired of it!
You know that crazy roller coaster of entrepreneurial income? The one where you feel like a millionaire rock star one month and a pauper the next? The one when you work like a wild person and make a ton of cash (hopefully) but then when you don’t (or can’t) work you have to start scraping for coins in the couch cushions, at the bottom of your purse, and in the seats of the car? Roller coasters I LOVE, but THAT one, well it’s long time to get off.
The thing is it doesn’t matter how long or short of a time you’ve been in business. It doesn’t matter at what point of income you feel like a prince(ss) or a pauper. We all know the feeling. And if we’re being honest, it happens far too often.
So OK, for a minute, let’s say you’re a smarty pants and you’re thinking, “I make more than enough money speaking/coaching/consulting/serving clients. I have no idea what you’re talking about Felicia.” Good for you. And here’s the thing — ask yourself:
What happens in your business on the days you don’t work?
Or if you’re in a day job, and you take off? Maybe the kids are sick, or you’re feeling under the weather yourself (you knew you shouldn’t have gone to that hole-in-the-wall restaurant!), or maybe you get diagnosed with something serious and have to take off for more than just a couple days. What happens with your business then?
You likely don’t make money, that’s what.
If you’ve ever struggled through that, you’ll certainly agree that feeling like you *have* to work with clients, be on stage, or show up “or else” is not a fun way to live.
I learned that hard lesson last year when I had to take almost 6 months off work throughout the year because of serious health challenges. And I found out the hard way I still had some work to do.
Well, I’ve found the answer.
Actually, I’ve found 21 powerful yet simple ways to create passive income streams so on those days when you can’t (or don’t want to!) show up to work, you can still bring in cash! AND the great thing is because of my relationship I’ve built with David Perdew, the founder of NAMS where he’s had me keynote speak twice and teach on his faculty time and again, he’s given me a “super secret I’m the only one doing this right now” coupon code so you can get access to it all – valued at almost $200 – for FREE! Just use coupon code: FSPassive.
I’ve worked hard this year to develop more passive income streams, but after diving deep into the content David Perdew and my friend Nicole Dean, another faculty member at NAMS, have created and that you can get for FREE but only through tomorrow, is that I still have a long way to go and much more passive income to gain!
Today, right now: I’m throwing it down. Let’s build our passive income streams together!
Yes I know it’s the holidays. Yes I know it’s a busy time. And that’s exactly WHY you should seriously consider joining me in this challenge. When you’re busy and want to be doing fun things away from your business or want to put your head down and write your next book or create your next speech, you still want (and need) money coming in. That’s what passive income will do for you.
So together – let’s get it going. I’ll be posting my progress here on my blog and I’ve even made a dedicated Facebook group to support anyone who wants to join in the challenge with me.
Be sure to pick up the Found Money passive income workshop to get some ideas and get started. The original price of $197 is a great investment into your business but as I said, I managed to clinch a great deal for you as my valued customer.
For a limited time, you can have it at zero cost but hurry.
Go to this link then download and devour everything!
This offer goes away for good on December 8th.
If you miss this one, you are likely to find yourself in exactly the same position as you are now. Let’s change that and make money while we don’t work!
Add your comment below to let me know you’re in and join me on the Passive Income Challenge for Speakers, Authors, Consultants & Entrepreneurs Facebook group to keep accountable and bring in more passive income!
- Recommit. You know speaking is powerful and you’re ready to make that happen and get on more stages. Recommitting to speaking means taking specific actions like setting some time aside to reach out to meeting planners, update your materials, start telling people you’re a speaker, and plan your marketing after your speech.
- Practice. If it’s been a while since you’ve done your speech, pull it out and practice it a few times beginning to end. Make any necessary changes based on new services you offer or current events in your industry.
- Start Fresh. You may be in a different situation than you were when you originally took my Signature Speech(TM) training or discovered speaking. Or you might have something totally new or unique you’ve come up with in your business that people LOVE that has nothing to do with your old speech. Maybe it’s time to write a new one. If it is, pull out your Signature Speech(TM) course content and put together a new speech.
But luck had nothing to do with it.
For years it had been my dream to get on TV as a featured guest expert. I’d read articles, talked to PR folks, and thought a lot about what I wanted to do and how I might do it.
Whenever I’d see featured guest experts on TV segments, I’d think to myself, “That guy is on there doing it. Why can’t I?”
Here’s why… I wasn’t actually trying to get on TV.
Sure I wanted to get on TV.
I thought about it.
And I did all those things that felt like taking action to get on TV.
But it wasn’t until I took the *real,* meaningful, right actions that included actually writing a segment proposal, planning with my PR coach, Shannon Cherry, figuring out the name of the right person to send the proposal to at each station (no simple task, I tell you!), and picking up the phone to talk to a human being- several of them per station – to get myself scheduled, that things started to really happen for me.
The most interesting part of it all – with all that advance training and preparation, when it came down to rolling up my sleeves and getting booked, it was easy because I knew what to expect, what to say, and what to do once I arrived at the stations. It was easy. Once I took the right actions.
I got booked not just by one station – but by two and appeared two days in a row! That was also pretty cool. I was on the NBC/FOX affiliate and the CBS affiliate. They were both different experiences, too, which I’ll save for another post, but the main lesson I learned was even with all the preparation and ideas, if you don’t take the right actions you never achieve your goals or reach your dreams.
So many people tell me they wish they could be on stage more. It’s their dream to share their message with the world. They take courses and read books, learn on webinars and really think about being on stage. But now, ask yourself, what have you *really* done toward that end?
Do you have your speech ready?
Do you have the description of your speech together, along with the bullets of what your audience will discover?
Have you picked up the phone and spoken to or sent an email to someone who actually plans events and books speakers?
What’s your challenge to getting that together and making it happen for you? Please share in the comments below. I want to help, because I am SO excited to be able to share my TWO videos of the in-station TV interviews from my days on TV and I want YOU to feel just as excited to share your photos and video from your time on stage. Here are my videos now!
And this one:
Content creation is one of those exciting and gray areas all at once. Sure, you know in order to develop your speeches, books and articles you need ideas. And living in the world of ideas is fun! That is — until you’re sitting down at the keyboard for a deadline and that dang cursor is there, staring at you…
…Blinking… (is this thing getting louder?)
Almost mocking you. “I defy you to come up with something good enough for the world to read!”
Know the feeling? Yep, me too. The funny thing is, even with notebooks full of ideas I thought were brilliant at the time, I sometimes can’t think of a thing to write about. I’ll admit it. Even though my clients have called me an “idea-generating machine,” when it comes down to my own work, sometimes I just get plain STUCK.
That’s when our guest post by the fantastic Jeff Herring can help you. Check out what he has to say about creating your content and share your thoughts on his 3 stages in the comments section below!
Guest Post by Jeff Herring
Content creation is a great way to bring in more prospects and profits. And you do want more prospects and profits, right?
The struggle for many content marketers, both new and experienced, is consistently coming up with ideas for creating content. I’ve noticed that many go through a few stages in their struggle to come up with content ideas.
Let’s take a closer look at those three stages and more importantly, what to do about each one.
Stage 1 – Ideas are not flowing – When you sit down to create content you have to repeatedly stop and think about what to write about. The flow has not stopped, it’s just not as easy as it normally is for you.
What to Do – Step back and brainstorm. Make a list of content ideas. Don’t edit – just brainstorm. This is something you need to be doing anyway, so you always have a list of content ideas from which to pull.
Stage 2 – Ideas are a struggle - Even when you look at a list of your ideas, nothing pops out for you. It feels like you are seeing the ideas on a list, but they are not making sense in your head, and not making the trip from your head to your fingers.
What to Do - Take a trip to your supermarket and check out the titles on the covers of the magazines in the checkout line. Thousands of dollars have been spent deciding how to title these articles. Find titles that you can use in your niche and get busy creating great content.
Stage 3 – You are beginning to believe in writer’s block, even though it does not exist. Ideas are not only not flowing, ideas are just plain stuck. Your frustration level is high, and you’re honestly getting a little bit frightened by your lack of ideas.
What to Do – Go to your topic in EzineArticles and look at some of the top articles in your niche. See which ones are getting lots of traffic. Choose an idea that you know will appeal to your community and simply do a better job with it.This is not plagiarism. This is research because you are simply looking for ideas. You are not copying what someone else has said, you are just going to do a better treatment of it because of your skills.
The Next Step – Your next success step is to grab your spot in our upcoming webinar “Your Content Is Their Solution: 7 Powerful & Profitable Reasons to Unleash Your Content Now (Bonus Workshop Included – unleash your own content in 20 minutes or less)” Hosted by Felicia Slattery on Wednesday June 26th at 12 pm EDT – Join us here => http://JeffHerring.com/felicia
Earlier this week I mentioned that my friend, Bob The Teacher Jenkins was in town staying at my home for what turned out to be a 3-day VIP mutual intensive work session with some fun and family games thrown in the middle. Bob even taught my 5th grader, Gracie, all about binary and hexidecimal numbers. Yep, it’s what we do for fun
In my previous post, I asked for questions for Bob & I and today I’m sharing with you the answers to those questions. We made a video that turned out to be almost an hour long with some in-depth tips that answered questions like:
- What are the dos and don’ts of using props in a speech?
- What are some effective ways to use humor in a speech?
- How do I promote my book when I’m just starting out and don’t have any following yet?
- How can I get my first joint venture partner?
- What was the turning point when your business began to soar?
Have a look and I’d love to see your answers to some of the questions or your thoughts on our answers in the comments below! Oh- and be sure to watch the outtakes at the end – we had A LOT of fun and laughs doing this!!
While we were making this video, more questions came streaming in, so Bob and I talked about it and we’ve decided we have to figure out a way to do this again. Stay tuned for more details as they become available. Got a question of your own? Go ahead and share it in the comments below.
What if you had a brilliant marketing strategist, who regularly hauls in more than $10K a month every month (and has for years), someone who can help you organize your business ideas and plans, teach you how to create and run all your systems online, and how to travel across the country whenever you feel like it for speaking engagements, work and fun — what if THAT person was coming to your house for dinner? Or even staying overnight all the way up to 48 HOURS?!
What would you ask that person??
That’s the opportunity I have right this very minute and I thought I’d share my good fortune with you.
You see, as a speaker in the marketing community I’ve had the extreme good fortune to get to know many of the best and brightest folks doing business today. In fact, I still pinch myself that I get to call many of these people my friends. And one of those friends is Bob “The Teacher” Jenkins.
A few weeks ago Bob asked me if he could spend a couple of his vacation days here with me and my family (who adore him!) while his girlfriend is teaching a program not too far away. So now I find myself in the enviable position of having his business brilliance all to myself for the whole day today and much of the workday tomorrow. We’re cooking up some cool stuff on our own, but I wanted to check with YOU – what do you want me to ask him for you?
I’ll record his answers on video or somehow get you his responses. Check back here by the end of the week for links, an article, or something special… who knows what it could be?!
So RIGHT now in the comments below share your questions. I’ll feed him a good breakfast and we’ll get on those answers today and tomorrow.
Having written two full-length books with another under contract, a handful of ebooks, and thousands of articles and blog posts, I know what it’s like sitting with a blinking cursor in front of you on a blank screen, almost mocking you. It’s not like you don’t have ideas. It’s not like you don’t know your stuff. But golly… when it comes time to put your butt in the chair and roll up your sleeves, something can overcome even the most accomplished, brilliant expert like you.
Call it writer’s block. Call it performance anxiety. Call it procrastination. Whatever it is, if writing a book is on your list of goals for 2012, the name of what’s stopping you from reaching your goal doesn’t matter — you gotta get past it and git ‘er done!
Enter: Public speaking.
If you are an author or want to be an author, one of the easiest places to start is with the speech you’ll give to talk about your book. I call it your Signature Speech™ for Authors and it can help you do a number of things:
1. Clarify your thoughts: when you have a bunch of ideas all rumbling around in your head, for many of us it often helps to talk your ideas out. One way I’ve found to be useful is to put together a list of questions I’d want someone to ask me about my book. Then I can come up with my answers.
2. Determine the hot topics: Yes, your entire book will be filled with useful information that is important to advancing your field, helping your readers, and in general sharing a bit of yours and others’ expertise. However, there will be parts of your book that will get readers extra excited—whether that is a new development in your field, a contrary opinion you have backed up by data, or a new way of looking at or doing something. People will be talking. Putting together your speech will illuminate for you what that will be because in any speech you want to serve from the stage with details that get your audience excited about their experience of listening to you.
3. Think in user-friendly chunks: Writing an entire book can be overwhelming. But when you write a speech, typically you start with the body of the speech, which should contain from 3-5 main distinct points, presented clearly for your audience. Each main point will be chunked into sections. Your book outline can then quickly spring from those sections.
4. Determine your goal for the book: Most savvy authors know it’s not the sale of your book that will make you money. It’s what you do to capitalize on the content from your book (use the buzz word “leverage” if you like) that will bring you the greatest cash flow. When you pull back from the blinking cursor and look at your book from a 20,000 foot view as a cog in a wheel of content and opportunities for you, what details belong in the book become clearer. When you develop your speech first, you can easily see what content needs to be more fully elaborated on in your book and then further in programs, mastermind groups, and membership sites, all of which lead to more money in your pocket, in addition to being paid to deliver the speech itself!
5. Get feedback from audiences BEFORE your book is in print: Making changes in your book after it’s been published can be an expensive and daunting task (trust me… I’m writing the 2nd edition of my first book.). When you present the content of your book to live audiences you get the huge benefit of hearing their feedback on parts they liked best, parts they want to hear more about and parts they don’t care much about at all. You can deliver your speech to live audiences in person, but also think about teleseminars, webinars, being a guest on a blog radio talk show, presenting a podcast or other creative ideas to get your content in front of audiences to get that vital feedback.
If you are an author or want to be, you can pick up a free 24-minute video about getting started writing your own Signature Speech ™ for Authors at http://signaturespeechforauthors.com/.
In July 2008, I attended my first Internet marketing conference. That was my introduction to a whole new world, live and in person.
Because of events that happened at that 3-day conference in Chicago, within a couple weeks I was quickly propelled to success in the Internet marketing crowd, being interviewed on radio shows by some of the biggest name “gurus,” being promoted by others, and began speaking on stages across the country about communication and public speaking. Effective communication is a skill you need in any business and Internet marketing is certainly no different.
It was a very exciting time. Except over and over again, I kept hitting a brick wall in that marketplace. His name is Frank Kern.
Frank Kern has created a persona of himself as “laid back surfer dude done good.” He’s built a wildly successful Internet empire based on his solid concepts and content, which honestly is always good, but isn’t exactly rocket science or anything new. However, because he packages it well and is a master at selling himself, his persona, and his products, Mr. Frank Kern has become a very wealthy and successful man. Good for him.
Along with that success, over the years Kern has accepted many invitations to speak on stage to his marketplace, and has recorded dozens of talking head videos. As he should, he maintained his “surfer dude” persona while onstage or on video, typically wearing shorts, t-shirt, ruffled hair and an unkempt beard. And, even though I’ve never met the man personally, he caused all kind of headaches for ME.
As a public speaking consultant, I talk to my clients and audiences all the time about the importance of looking the part of a successful business owner and dressing to that image of success. Then here comes Frank Kern, who, dressed in whatever he wore to bed the night before and cursing at his audiences, is hugely successful with a large following.
The most savvy of business owners in his market realized all along he was dressed that way and speaking in that manner because it worked for his persona. Keeping up that image was a large part of his success, with the implicit message to others just beginning their Internet businesses, “You can do this too.” That led to an interesting phenomenon.
Thousands of 20-something young men believed they could curse and dress like slobs all the way to millionaire status success, because Frank Kern did it. Never mind that persona was completely orchestrated. Like a theme for a party or special event, Frank Kern stayed true to character and his fans ate it up.
Until last week.
Last week, Frank Kern released what he calls his State of the Internet Address. As you can see from the screen capture of the video, Frank Kern has cleaned up a lot. He’s wearing a custom-made suit. He’s trimmed his beard, cut his hair, and is sitting behind a desk in a large office. As of this writing more than 1,900 people have clicked “Like” on Facebook for the video.
In a subsequent post to his Facebook fan page, he talked about how a few people gave him some flack about the new look, but the overwhelming majority of comments were all about how pleased his audience members are to see him cleaned up and dressing the part of a wealthy and successful business owner.
Even in our “occupy movement” world, business owners want to look up to someone who is successful. And that means looking the part.
So this is a public thank you to Mr. Frank Kern. You just made my job a whole lot easier. Here’s what Frank Kern did with this video that made me smile and that you can emulate for your business communication while speaking on video:
- He dressed the part. Finally a guy who’s making millions looks like more than a surfer dude, even if only for one video.
- He used a “Talking Head” video. With all the resources at his disposal, Kern could have chosen to produce ANY kind of video and had it look and sound like Hollywood quality. In fact, he actually employed the services of an Emmy-award winning editor, but at its essence, this is a basic talking head video in a location that screams, “Professional who knows what he’s talking about. Take notice and listen.”
- He was deliberate in his communication decisions and it showed. Here’s the thing: I may not have ever met him, but I’m personal friends with one of Frank Kern’s business partners, and I can assure you, Kern’s decisions about his persona and communication have always been deliberate. But now, with the release of this video, those deliberate decisions are obvious.
So what do you think? How do you “look the part” when you speak? Do you think your appearance matters when communicating credibility?
The weather was crisp in the late afternoon hours as we headed for the choir of the bells Christmas Eve service at the beautiful small-town church in east Tennessee. As my mother-in-law guided us to a place in the crowded pews, warmly greeting friends along the way, the late afternoon sun was streaming in through the circular stained-glass windows. Children looked wide-eyed around the large building in anticipation of the joy to come over the next day.
- Stories enhance any communication situation. Remembering facts and statistics isn’t as easy for most people as it is to remember the details of a well-told story. Include them everywhere, as often as possible.
- The story should illustrate a point. You never want to leave your audience wondering what that was all about. Make a clear connection between your story and the reason for telling it.
- Emotions are important. Use language that evokes emotion. Even if you never say the word “feeling,” you can use adjectives, adverbs, and settings to set the emotional scene of any story.
- Adding little details enhances the story, but don’t sweat the exactness of it all. Maybe I got Leo the Lion when I was 8 years old or the church was in North Carolina instead of Tennessee. As long as the essence of the story remains, don’t stop yourself 15 times as you tell it trying to recall if your story happened on a Monday or a Tuesday. No one is giving a history test after your story.
- Pay attention to your nonverbal expression of the story. Speed up when you’ve reached an exciting point, slow down and lower your volume to invoke intensity, and use gestures to enhance your audience’s overall meanings.
Recently a colleague of mine, Lon Naylor, contacted me about coming and teaching a free webinar to my subscribers. Lon was on the development team at Microsoft responsible for actually creating Powerpoint. I’ve been through his trainings and he is the real deal; of course I jumped at the opportunity to present my community with awesome content.
Lon still laughs with me about the audio I gave him because I made a few small “tweaks”, shall we say, to his script. You see, Lon hangs out in the world of “internet marketers” where they use words like “crush the competition” and “create killer” such and suches. But as you may have guessed, I’m not a killer, crusher kinda gal. So when Lon sent me a script with the word “killer” in it, I made a couple changes.
Because I had a script, I was able to get my recording done in one take, on the fly – literally on a Monday morning as I was rushing to get the kids out the door. I said, “Everybody be quiet for 2 minutes. Mommy has to make a recording!”
Then I sent Lon the .mp3 and was done. What he did with it was such fun! I have never received so many positive comments about an invitation in my 5 years online. You can see that here.
As a speech consultant and coach, I often get asked if business owners, experts and entrepreneurs using video in their marketing should write a script. As I was preparing a presentation about this very topic, I was reminded of my experience with Lon. As a result, I came up with a graphic explanation of how, when and why you should use a script and when you don’t need to bother.
It boils down to this: The more “serious” the commitment to your call to action, the more scripted your videos should be. Here are the three levels from the graphic:
No-Low Commitment: If you are using a video on YouTube for example and the most you’re asking is for your viewers to visit a website by clicking a link, no script needed.
Low-Medium Commitment: If you’re using a video on your landing page asking for your visitor to give you their name and email address, there’s some commitment in that. They know you’ll be starting a relationship and emailing them. So you need to have your video a bit more scripted, but it’s ok to make some changes as you go along (that’s what I did with Lon’s script).
Medium-High Commitment: If you’re using video on a sales page that is designed to ask your visitor to make a financial investment (like giving you money for your product or service), then you need a script that ensures you explain why they should do that, share specific benefits, and pay close attention to your language. Write and revise this script until it’s just right to speak to your ideal audience. And don’t make any changes along the way.
With the popularity of marketing your business with online video booming having this guide should help release you from your worries about having to write a script for every video you do.