Speaking on Video
Funny story, really…
A few months ago, out of the blue I received an email from someone I’d never met, Nathan at Wallaby Web Design, inviting me to participate in a contest. All I’d have to do to win the $16,000+ prize package was make a 5-minute or less video explaining why I should win and submit it by the end of the week.
Being a competitive person, I was up for the challenge. I had visions of using screen capture video to show my messy website, many pages of disorganized info, and tons of content collecting virtual dust. Except that week, I was headed to speak at a multi-day event, and one of my presentations was scheduled at the last minute, so I was busy preparing. Still, I didn’t want to miss a chance to win something as cool as the package they were offering, so one evening in my hotel room while at that event, before running out to meet a few of the other speakers for dinner, I turned my laptop camera on, spoke directly to the camera, and shot what became my winning submission.
Because it had to be less than 5 minutes long, and my actual recording was 5 minutes, 41 seconds, later that night (waaaay later), I was forced to edit the video to get it under time. At that point I was tired and you may know my infamous lack of technical skills anyway – holy rough cut, Batman. I ended up cutting words right in the middle – what a disaster!
Yet as I write this I’m on a plane headed to an exclusive lodge in ski country outside of Salt Lake City, Utah. There I’ll spend the next three days working on my business, shooting videos for my website, and getting hands-on help from expert online marketing professionals. I get to do this four times with the lodge stay and all meals included.
I’m also in the middle of making major changes to my website and blog with a new logo, totally new design, new pages, new everything.
Over the course of the next 10 months I’m going to have 36 landing pages made just for me, complete with video, written copy, opt-in forms, follow-up emails, and even gorgeous custom graphics.
This is the prize package I won, valued at more than $16,000. I’m getting ALL of it – plus personal private coaching – FOR FREE.
How did a TERRIBLY rough cut video end up winning a $16,000 contest? At first I thought maybe mine was the only entry. But it turns out my video was just one of many entrants. The reason I won was because I was able to communicate my message – what I wanted to say to win – from the heart and speak to my “audience,” the folks putting on the contest.
I did it with nothing more than a simple “talking head” or “direct to camera” video.
Video is a powerful tool for your business, no matter if you’re trying to win something or sell something, and we’re just in the infancy of seeing video do its thing online.
If you’re not yet using video, and want to know how, the absolute easiest way to start is by simply turning on your camera and talking. If you don’t know what to say or how to say it, that’s where I come in.
I’ve created a Speaking on Video Boot Camp where we’ll spend just 3 days together getting you in video-making shape. And by the end of the three days you’ll even have your first three videos DONE. Can I get a woo-hoo?!
You can learn more and register at the Speaking on Video Boot Camp registration page, but there’s one more thing you need to know.
In honor of winning the prize package I did, and because I’m headed to Salt Lake City, Utah this weekend to reap some of the rewards of the prize package, I want to offer you a special deal. When you visit the page, enter coupon code “Utah” (without the quotation marks) and you’ll save $50 on the upcoming program, which is already 50% off what I originally sold it for. It’s just my way of sharing the video-making love.
Go see more right now because that coupon code is only good for as long as I’m in Utah – til Monday. Then come on back to watch this poorly edited, yet winning video submission! (You will laugh.)
When you create an online course, your purpose is to get people interested enough to sign up, right? Well… here’s a lesson I learned about that just last week that I thought I’d share with you.
It seems the language I was using for my upcoming Speaking on Video Boot Camp 2.0 program was actually turning prospective buyers off!! Who knew?
Boy was I ever wrong about that! LOL
My mastermind group was the first to point it out to me that they didn’t like the term “talking head” videos. So I went to the marketplace and asked there. And they told me in no uncertain terms it reminded them of the 1980s TV character “Max Headroom” or had other generally negative impressions.
Oh and no matter what you call them, videos where you speak directly to the camera build trust, create intimacy, and can transform your business in a way no other form of marketing other than face-to-face marketing can. See how to get started adding these videos to your business now and feel confident doing it!
Ok– so go see what I’m calling the “not talking head videos” now and let me know in the comments if you like the new term or if you have a better suggestion I’d love to hear it!!