Speaking on Video
This morning I had the opportunity to check out a brand new form of video camera called Mevo with my friend and colleague, Jeff Herring. Essentially it’s like having a TV studio at your fingertips using their camera and your mobile device (as of the time of this post iPhone and iPad only so far; Android users, once again, you’ve got to wait your turn!).
HOW COOL IS THAT?!
The reason for today’s demo was two-fold. First, Jeff Herring and our other buddy Mike Stewart have been telling me for the past few weeks about this exciting new game-changer camera called Mevo. Jeff wanted to show me how it works and how easy it is to set up.
Second, Jeff Herring and Mike Stewart have a Live Video Secrets training they do, which has step-by-step info and tutorials on using and profiting from Facebook Live and other live video sources for your business. They are constantly updating the course as new technologies come and go (we said buh-bye to my friend Blab this week, while Google announced Google Hangouts were also going to be replaced by something they are rolling out on YouTube soon).
With Mevo being the game-changer that it appears to be, Jeff and Mike wanted to get this new segment of training with their existing demos, screen shots, videos, and training related to Live Video. (yep – all that is an affiliate link. You guessed it!).
My Impressions of Mevo As an Interviewee:
To be clear: I was only the guest in this situation. I do not yet have my Mevo camera, but I will be getting one (you can get yours at Amazon here using my affiliate link, so I can make lots of money and continue to pay for all the food my teenager is eating these days!!).
I wish I had captured a screen shot of what I could see from my end, because it was less than exciting! LOL As the guest, I was talking via Skype video feed to Jeff. I was in my office in Knoxville and he was in his office in Atlanta. Nothing new there; that technology has been around for over a decade, along with the ability to record it.
So on my screen all I saw was what the camera from Jeff’s laptop on his desk was pointed at: a bad angle looking up at his nose and ceiling beyond! Not too flattering for anyone. But he wasn’t worried about that because as you can see from the screen capture above, that’s not what anyone else saw other than me.
That means, Jeff was the only one with the fancy cool new camera. So he set up the camera where he wanted it, fired up the Mevo app on his phone, pictured here on the iTunes store, and hit record.
He could then easily zoom in to whatever he wanted. One option was to have just me on screen, which he had plugged in via HDMI cable from his computer to his big screen monitor. He could also be just him on screen, if he wanted to. Another option was to zoom out to include us both in the shot – like in the photo above. And finally, if there had been a third person sitting with Jeff in the same room, he could have zoomed in on the third person alone as well, and included that person in the wide shot.
NOTE: There was no one else in the room with Jeff. It was his Mevo camera set up on a tripod and being controlled from his iPhone to get all the shots in the video (available with the training here). Looking at it now, it seems like there must have been someone else doing the recording. That’s the beauty of it: no extra camera operator required to get all those shots!
What I like about it is it seems very user friendly and makes your camera work go from a ho-hum static (boring) shot to TV production quality with a finger tap on your mobile device’s screen.
It looks pretty slick.
Another feature, which we did not use today but I have seen used, is Mevo can directly broadcast to Facebook Live in addition to making a local recording. That’s where the live TV studio part comes into play.
What I Didn’t Love
What I didn’t love was that as the interviewee, my audio wasn’t as crisp as if I had been in the studio/Jeff’s office. It was fine and more than good enough, but that is one part that wasn’t TV production broadcast quality – unless you consider when TV broadcasters interview someone over Skype – then this audio was AT LEAST AS GOOD as that, if not better.
On my end I was using a better quality microphone (a Blue Yeti – there are a few higher quality versions and a few lower quality, but I use this mic for my voice over work and all my clients have been happy). I think if Jeff had plugged in some higher quality speakers than what is standard in his computer laptop, we could have made the sound quality better than good enough. However, that wasn’t the purpose of today; it was to do a quick demo and show me the wonders of this new technology.
In summary, overall I think the Mevo camera is worth the $399 retail price (at Amazon, anyway). You will be able to do A LOT with the camera with you alone or with another person in the room, as well as using it for interviews with someone through your computer. Remember when the internet was new and people who jumped on it made a lot of money? Well, the same thing happened decades earlier with TV, and before that radio, and before that with movies. You know how much money there is in the broadcasting industry and online. Now, it’s YOUR turn to jump in early on a technology that combines the best of both worlds: broadcasting and the internet and get your share of that delicious pie of new technology excitement and success. You can do all that very affordably from your own home office. Jump in now.
This is the sound of opportunity knocking!
Have you tried Mevo yet? Been interviewed with one? Watched one? What are your impressions? Please share below in the comments your thoughts on this new technology.
Years ago when DVD players came on the market and started to become commonplace in many homes, my husband and I debated whether we should get a DVD player. My argument, admittedly weak as it was looking back now, was that VHS was the industry standard and had been for years. I thought FOR SURE the DVD player and the DVDs to go with them were going to be like the Betamax machines and tapes, which were popular with enthusiasts and early-adopter technologists, but never really caught on in the mainstream.
You see, I had watched my Dad years earlier buy into the Betamax, thinking it was going to be the next big thing, but it turned out to be a big dud. With that, my young opinions on early-adoption of technology were formed.
So when DVDs came along, in my mind it seemed a lot like the Betamax. I was completely against getting a DVD player.
Turns out I was also completely wrong.
Then, in the early 2000s, right as digital photography was becoming part of the mainstream, I was adamant I didn’t need a digital camera. After all, I reasoned, I’d taken photography classes. Those cameras could never reach the same quality as “real” cameras. Plus, it didn’t really matter; all I was doing was taking snapshots, anyway, so I was fine with the way I’d always done things.
Turns out I was wrong about that, too.
Now, in my marriage (perhaps like yours?), my husband and I enjoy some good-natured ribbing, especially when one of us is wildly wrong about something totally inconsequential in our world. That means, after it became abundantly clear DVDs weren’t going the way of the Betamax, I became the punch line of more of my husband’s jokes than I care to recall. Harrumph.
As a result, I now make sure I give a good look at anything technological coming down the line. I’ve got a good sense of humor, but I want to avoid giving my hubby any more jokes. 🙂
That includes in my business as well.
In 2006, when I started my business I didn’t even know what a blog was. But by the end of the FIRST DAY I heard of a blog, I had one up. That turned out to be a good move.
In mid-2007 when I heard about this new thing called Twitter, I didn’t understand what it was all about, but I signed up for an account, anyway. Months later after I “got it,” I was tweeting like I owned the Twitterverse, loving it, and made a lot of money from marketing on social media.
In 2009 when it was clear Twitter was going to be at least matched by the former college-party-annoucement site, Facebook, for business, I started spending more time there. That’s also paid off in a big way for me.
I’ve come a long way and now can spot a tech giant in the making based on a number of factors, and the most recent technological advancement I’ve chosen NOT to ignore is live-streaming video.
When Google+ Hangouts on Air started to be a thing, I did a few hangouts, but the technology wasn’t quite there yet to support live-streaming video on a large-scale basis because it relied on Internet speed and bandwidth. Too many people couldn’t participate live properly – heck I’ve even been kicked off my own webinars!
Fast forward to today and what has changed is simply: the iPhone (and all smartphone technology). Don’t ask me about why technologically speaking apps work so much better than the older versions of live-streaming, they just do. If you really want to see some of the whys you can try here or here.
As far as evidence that live streaming is *THE* now big thing that isn’t going anywhere but up, all you have to do is look at what two behemoths jumped on board. At first it was the slick new fancy apps like Periscope and Blab (and formerly Meerkat, which is no longer a player), but now… Facebook Live has become a major player and in the past few days YouTube has announced it will soon be rolling out a new live streaming feature.
Luckily I have smart friends, Jeff Herring and Mike Stewart, who not only get this stuff and use it themselves, but are excellent teachers. If you want to know how to use the new live streaming video, or just want to see a cool demo of it yourself, you can watch it here.
Speaking on video is something I know a bit about – and teach that myself. If you’re stuck on what to SAY on your live streaming videos, here are a few ideas for you:
- Take a section of your Signature Speech™ and share it.
- Answer your most frequently asked questions – one at a time, one per video
- Address a comment, question, or rant you see on social media
- Do a public service announcement about something that will protect your clients or the people in your market from an unsavory character or undesired result
- Offer a glimpse into your daily life
- Make your own rant – to the benefit of your viewers
- Share a tip
- Unveil a myth and explain why it is a myth and what the truth is
- Explain one of the mistakes you see people making and what they can do instead
- Tell a personal story and relate it with a moral related to your business
Whatever you do, don’t ignore this new tool available to you. You wouldn’t want your loved ones making YOU the butt of their jokes, now would you? It’s your turn to laugh – all the way to the bank.
What have I gotten myself into THIS time?!
You can keep up with my progress on Facebook, YouTube and here on my blog (as soon as I’m home from my vacation and get all the videos uploaded everywhere).
I’ll tell you one thing, if it wasn’t for the accountability with my friend, video marketing expert Lou Bortone, and the public promises I made to keep this thing going, I’d have quit by now, less than a week after posting my first video.
But I’m all in. Keep coming back for a new story and lesson each day.
Funny story, really…
A few months ago, out of the blue I received an email from someone I’d never met, Nathan at Wallaby Web Design, inviting me to participate in a contest. All I’d have to do to win the $16,000+ prize package was make a 5-minute or less video explaining why I should win and submit it by the end of the week.
Being a competitive person, I was up for the challenge. I had visions of using screen capture video to show my messy website, many pages of disorganized info, and tons of content collecting virtual dust. Except that week, I was headed to speak at a multi-day event, and one of my presentations was scheduled at the last minute, so I was busy preparing. Still, I didn’t want to miss a chance to win something as cool as the package they were offering, so one evening in my hotel room while at that event, before running out to meet a few of the other speakers for dinner, I turned my laptop camera on, spoke directly to the camera, and shot what became my winning submission.
Because it had to be less than 5 minutes long, and my actual recording was 5 minutes, 41 seconds, later that night (waaaay later), I was forced to edit the video to get it under time. At that point I was tired and you may know my infamous lack of technical skills anyway – holy rough cut, Batman. I ended up cutting words right in the middle – what a disaster!
Yet as I write this I’m on a plane headed to an exclusive lodge in ski country outside of Salt Lake City, Utah. There I’ll spend the next three days working on my business, shooting videos for my website, and getting hands-on help from expert online marketing professionals. I get to do this four times with the lodge stay and all meals included.
I’m also in the middle of making major changes to my website and blog with a new logo, totally new design, new pages, new everything.
Over the course of the next 10 months I’m going to have 36 landing pages made just for me, complete with video, written copy, opt-in forms, follow-up emails, and even gorgeous custom graphics.
This is the prize package I won, valued at more than $16,000. I’m getting ALL of it – plus personal private coaching – FOR FREE.
How did a TERRIBLY rough cut video end up winning a $16,000 contest? At first I thought maybe mine was the only entry. But it turns out my video was just one of many entrants. The reason I won was because I was able to communicate my message – what I wanted to say to win – from the heart and speak to my “audience,” the folks putting on the contest.
I did it with nothing more than a simple “talking head” or “direct to camera” video.
Video is a powerful tool for your business, no matter if you’re trying to win something or sell something, and we’re just in the infancy of seeing video do its thing online.
If you’re not yet using video, and want to know how, the absolute easiest way to start is by simply turning on your camera and talking. If you don’t know what to say or how to say it, that’s where I come in.
I’ve created a Speaking on Video Boot Camp where we’ll spend just 3 days together getting you in video-making shape. And by the end of the three days you’ll even have your first three videos DONE. Can I get a woo-hoo?!
You can learn more and register at the Speaking on Video Boot Camp registration page, but there’s one more thing you need to know.
In honor of winning the prize package I did, and because I’m headed to Salt Lake City, Utah this weekend to reap some of the rewards of the prize package, I want to offer you a special deal. When you visit the page, enter coupon code “Utah” (without the quotation marks) and you’ll save $50 on the upcoming program, which is already 50% off what I originally sold it for. It’s just my way of sharing the video-making love.
Go see more right now because that coupon code is only good for as long as I’m in Utah – til Monday. Then come on back to watch this poorly edited, yet winning video submission! (You will laugh.)
When you create an online course, your purpose is to get people interested enough to sign up, right? Well… here’s a lesson I learned about that just last week that I thought I’d share with you.
It seems the language I was using for my upcoming Speaking on Video Boot Camp 2.0 program was actually turning prospective buyers off!! Who knew?
Boy was I ever wrong about that! LOL
My mastermind group was the first to point it out to me that they didn’t like the term “talking head” videos. So I went to the marketplace and asked there. And they told me in no uncertain terms it reminded them of the 1980s TV character “Max Headroom” or had other generally negative impressions.
Oh and no matter what you call them, videos where you speak directly to the camera build trust, create intimacy, and can transform your business in a way no other form of marketing other than face-to-face marketing can. See how to get started adding these videos to your business now and feel confident doing it!
Ok– so go see what I’m calling the “not talking head videos” now and let me know in the comments if you like the new term or if you have a better suggestion I’d love to hear it!!