When you create an online course, your purpose is to get people interested enough to sign up, right? Well… here’s a lesson I learned about that just last week that I thought I’d share with you.

It seems the language I was using for my upcoming Speaking on Video Boot Camp 2.0 program was actually turning prospective buyers off!! Who knew?

Here’s what happened: because I have always used the term “talking head videos” to describe the kinds of videos where you as the expert talk directly to the camera, and by extension, your audience, I figured because the phrase was descriptive and everybody knew what I was talking about, it’d make sense to use that term in my class description.

Boy was I ever wrong about that! LOL

My mastermind group was the first to point it out to me that they didn’t like the term “talking head” videos. So I went to the marketplace and asked there. And they told me in no uncertain terms it reminded them of the 1980s TV character “Max Headroom” or had other generally negative impressions.

When your market talks, you listen!

So… I changed the headline and text on my registration page for the program, which incidentally begins next week in case you want to make and profit from those videos yourself!

Want to see what I’m calling them instead? Go see here. I asked an industry insider and she gave me the perfect term! I’ll have to let you know my results and see how long it takes for the class to sell out this time.

Last time I offered it, even with using the not-so-fabulous language, it sold out in about a week. This time I opened up a few more seats, so we’ll see what happens.