Busy Season(s) for Speakers

In case you’ve ever wondered if there’s a pattern to how meeting planners contact experts and speakers for their events, there is!

Predictably, there are several times of the year when over the past 10 years of speaking professionally I can expect my proverbial phone to ring, which usually means my email or social media private message inbox blow up with invitations to speak and be interviewed.

This week is one of them. (I’ll explain why below.)

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Professional Speakers – The Marketing Tools You Need to Succeed

Felicia Slattery on stageNo matter where you are in your professional speaking career, there are certain tools you need that meeting planners are looking for as they decide to hire you.

In order to get paid to show up for your expertise, you’ve got to first prove you know what you’re doing, and that means looking like a pro with everything you communicate. Here are the various tools you need to succeed when marketing yourself as a professional speaker:

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The ONE Job of Your Speaker One Sheet

One of the biggest mistakes people make when preparing any marketing materials, including a Speaker One Sheet, is expecting it to do more than the job it is intended for. The job of a Speaker One-Sheet (also known as a one-pager), which is a printed or digital marketing tool designed to showcase you as a … Read more

Speaker One Sheet Review: Shel Horowitz

Shel Horowitz is an expert in going green. He’s published books on the subject and speaks about what people and organizations can do to clean up our environment and protect our planet. He recently sent me a one-sheet that he had designed for a review and I thought I’d share that with you here. I … Read more