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I Was Literally a Punch Line

live streaming imageYears ago when DVD players came on the market and started to become commonplace in many homes, my husband and I debated whether we should get a DVD player. My argument, admittedly weak as it was looking back now, was that VHS was the industry standard and had been for years. I thought FOR SURE the DVD player and the DVDs to go with them were going to be like the Betamax machines and tapes, which were popular with enthusiasts and early-adopter technologists, but never really caught on in the mainstream.

You see, I had watched my Dad years earlier buy into the Betamax, thinking it was going to be the next big thing, but it turned out to be a big dud. With that, my young opinions on early-adoption of technology were formed.

So when DVDs came along, in my mind it seemed a lot like the Betamax. I was completely against getting a DVD player.

Turns out I was also completely wrong.

Then, in the early 2000s, right as digital photography was becoming part of the mainstream, I was adamant I didn’t need a digital camera. After all, I reasoned, I’d taken photography classes. Those cameras could never reach the same quality as “real” cameras. Plus, it didn’t really matter; all I was doing was taking snapshots, anyway, so I was fine with the way I’d always done things.

Turns out I was wrong about that, too.

Now, in my marriage (perhaps like yours?), my husband and I enjoy some good-natured ribbing, especially when one of us is wildly wrong about something totally inconsequential in our world. That means, after it became abundantly clear DVDs weren’t going the way of the Betamax, I became the punch line of more of my husband’s jokes than I care to recall. Harrumph.

As a result, I now make sure I give a good look at anything technological coming down the line. I’ve got a good sense of humor, but I want to avoid giving my hubby any more jokes. 🙂

That includes in my business as well.

In 2006, when I started my business I didn’t even know what a blog was. But by the end of the FIRST DAY I heard of a blog, I had one up. That turned out to be a good move.

In mid-2007 when I heard about this new thing called Twitter, I didn’t understand what it was all about, but I signed up for an account, anyway. Months later after I “got it,” I was tweeting like I owned the Twitterverse, loving it, and made a lot of money from marketing on social media.

In 2009 when it was clear Twitter was going to be at least matched by the former college-party-annoucement site, Facebook, for business, I started spending more time there. That’s also paid off in a big way for me.

I’ve come a long way and now can spot a tech giant in the making based on a number of factors, and the most recent technological advancement I’ve chosen NOT to ignore is live-streaming video.

When Google+ Hangouts on Air started to be a thing, I did a few hangouts, but the technology wasn’t quite there yet to support live-streaming video on a large-scale basis because it relied on Internet speed and bandwidth. Too many people couldn’t participate live properly – heck I’ve even been kicked off my own webinars!

Fast forward to today and what has changed is simply: the iPhone (and all smartphone technology). Don’t ask me about why technologically speaking apps work so much better than the older versions of live-streaming, they just do. If you really want to see some of the whys you can try here or here.

As far as evidence that live streaming is *THE* now big thing that isn’t going anywhere but up, all you have to do is look at what two behemoths jumped on board. At first it was the slick new fancy apps like Periscope and Blab (and formerly Meerkat, which is no longer a player), but now… Facebook Live has become a major player and in the past few days YouTube has announced it will soon be rolling out a new live streaming feature.

Luckily I have smart friends, Jeff Herring and Mike Stewart, who not only get this stuff and use it themselves, but are excellent teachers. If you want to know how to use the new live streaming video, or just want to see a cool demo of it yourself, you can watch it here.

Speaking on video is something I know a bit about – and teach that myself. If you’re stuck on what to SAY on your live streaming videos, here are a few ideas for you:

  • Take a section of your Signature Speech™ and share it.
  • Answer your most frequently asked questions – one at a time, one per video
  • Address a comment, question, or rant you see on social media
  • Do a public service announcement about something that will protect your clients or the people in your market from an unsavory character or undesired result
  • Offer a glimpse into your daily life
  • Make your own rant – to the benefit of your viewers
  • Share a tip
  • Unveil a myth and explain why it is a myth and what the truth is
  • Explain one of the mistakes you see people making and what they can do instead
  • Tell a personal story and relate it with a moral related to your business

Whatever you do, don’t ignore this new tool available to you. You wouldn’t want your loved ones making YOU the butt of their jokes, now would you? It’s your turn to laugh – all the way to the bank.

Real Fast Holiday Promotions – ANY Time of Year for ANY Business, Part 1

national ice cream day

National Ice Cream Day is July 16, 2016. Why not send your best clients a gift card for a scoop?

One of the biggest myths is that “the holidays” only come once a year.

Maybe that’s true for “The Holidays” – capitalized because if you’re thinking of the big 3 of Thanksgiving – Christmas – New Years (or Thanksgiving – Hanukkah/Kwanzaa/Your Holiday of Choice – New Years), you’re right. But when you want to communicate with your people, market your business, serve more people, and make more money, you’ve got an opportunity to use a holiday promotion 365 days a year – and I’m not just talking about Christmas in July sales.

Certainly there are the obvious traditional holidays that people celebrate – Valentine’s Day, St. Patrick’s Day and such. Plus there are the “mattress company and car dealership” holidays that apparently only mattress retail outlets and car dealerships seem to market around like Veteran’s Day or Columbus Day.

As you peel away the next layer of the holiday promotional onion, you see some organizations marketing around a cause like Breast Cancer Awareness Month in October – heck just about the whole NFL wears pink socks and if that organization isn’t about making money, nothing is!

But then, digging even deeper, you’ll find a different reason to celebrate – and promote your business – every single day of the year! They can be a day, a week, or a whole month. Holidays like these related to my business of speaking, writing, coaching and consulting:

  • National Motivation and Inspiration Day: January 2
  • Just Say No to PowerPoint Week: February 7-12
  • National Be Heard Day: March 7 (instituted by my friend, PR Pro Shannon Cherry)
  • National Bookmobile Day: April 13
  • National Small Business Week: May 1-7
  • Effective Communications Month: June (I’ve celebrated this for many years annually)
  • National Talk in an Elevator Day: July 29, last Friday in July, (I may have to do a promo around my Kill the Elevator Speech book!)
  • Weird Contest Week: August 8-12
  • International People Skills Month: September (I’ve got a weekly show called “Creating Connections” – it’s all about people skills for business and marketing!)
  • National Face Your Fears Day, October 11, 2nd Tuesday in October (public speaking anyone?)
  • National Entrepreneurship Month: November
  • National Thank You Note day: December 26 (in case you don’t have enough other options in December!)

Are your wheels turning yet?

You can visit a site like Brownielocks.com, which looks VERY “homemade in the basement,” but has accurate info plus links to any and all holidays that have websites and organizations attached to them. Find a holiday that’s fun or interesting, or related to what you do and make your plans now.

My friend and colleague, Daniel Hall, and I are teaching a course called Real Fast Holiday Promotions on all the ins and outs of how you can use holiday marketing. Check that out here now to help you bring your ideas to life!

In Part 2, I’ll give you some ideas for how various kinds of businesses can use wild and wacky holiday marketing creatively to create connections with potential customers and clients, nurture those who you already have relationships with, and stand out in the crowd of others who do what you do to make more money and have more fun!

Your Business Has a Lifestyle?!

healthy business

Your Business Has a Lifestyle – It’s Up to YOU to Make it a Healthy One!

I didn’t have to make a resolution to determine that I want to learn something new every single day. Being a lifelong learner is simply part of my lifestyle. And that got me to thinking about a major ah-ha moment I had this week while listening to my friends and colleagues Jim Edwards and Jeff Herring.

You can watch this webinar on demand (that means right NOW!) and I promise you’ll pick up something new – I did! – (You can hear about my major ah-ha at about the 16:30 mark).

During the webinar, Jim was talking about the importance of CONSISTENCY and something I hadn’t considered before hit me. If you think of marketing your business in terms of how you live your LIFE – anything you’re NOT consistent with isn’t going to work for you.

Think of diet and exercise.

  • If you workout sporadically or just once a week, is that going to get you the amazing body you know is under there somewhere?
  • If you only eat healthy foods when you feel inspired to, are you going to be in optimal health?
  • NO! You HAVE to make exercise and healthy eating part of your lifestyle to get the best possible results.

The same is true with content marketing. You need to make it part of your business lifestyle. That means every day you want to create SOMETHING that can help DRIVE MORE TRAFFIC. It can be:

  • An email article you send your subscribers
  • A blog post on your own blog (like this!)
  • A guest post on someone else’s blog
  • A video doing a demo, telling a story, clarifying a point, explaining a detail… whatever
  • A webinar – either that you teach or you present
  • A speech – that you deliver live or show a video of
  • A podcast – either that you run or that you’re a guest on
  • A live stream event – either that you run or that you’re a guest on
  • Slides that you post online for people to learn from

The list goes on.

But golly that can get time consuming. Even if you’re repurposing your content, which smart marketers do, you still have to create it in the first place.

Enter the CUSTOM CONTENT WIZARD. This tool Jeff and Jim talked about makes creating that content you need to be consistently sharing very EASY. And FAST!

The fact is, your business DOES have a lifestyle of it’s own. But YOU are the one who drives that. Isn’t it time to get your business lifestyle in the BEST possible shape it can be in? Of course it is! Go see what it’s all about at:

http://feliciaslattery.com/ccw

BTW There is a special deal going on right now that expires in a couple days, so go see it this weekend while you’re thinking of it.

Today I’m Throwing It Down: Passive Income Challenge

I love *real* roller coasters like the Tennessee Tornado at Dollywood, but not the entrepreneurial kind. Yuck.

I love *real* roller coasters like the Tennessee Tornado at Dollywood, but not the entrepreneurial kind. Yuck.

I’m tired of it!

You know that crazy roller coaster of entrepreneurial income? The one where you feel like a millionaire rock star one month and a pauper the next? The one when you work like a wild person and make a ton of cash (hopefully) but then when you don’t (or can’t) work you have to start scraping for coins in the couch cushions, at the bottom of your purse, and in the seats of the car? Roller coasters I LOVE, but THAT one, well it’s long time to get off.

The thing is it doesn’t matter how long or short of a time you’ve been in business. It doesn’t matter at what point of income you feel like a prince(ss) or a pauper. We all know the feeling. And if we’re being honest, it happens far too often.

So OK, for a minute, let’s say you’re a smarty pants and you’re thinking, “I make more than enough money speaking/coaching/consulting/serving clients. I have no idea what you’re talking about Felicia.” Good for you. And here’s the thing — ask yourself:

What happens in your business on the days you don’t work?

Or if you’re in a day job, and you take off? Maybe the kids are sick, or you’re feeling under the weather yourself (you knew you shouldn’t have gone to that hole-in-the-wall restaurant!), or maybe you get diagnosed with something serious and have to take off for more than just a couple days. What happens with your business then?

You likely don’t make money, that’s what.

If you’ve ever struggled through that, you’ll certainly agree that feeling like you *have* to work with clients, be on stage, or show up “or else” is not a fun way to live.

I learned that hard lesson last year when I had to take almost 6 months off work throughout the year because of serious health challenges. And I found out the hard way I still had  some work to do.

Well, I’ve found the answer.

Actually, I’ve found 21 powerful yet simple ways to create passive income streams so on those days when you can’t (or don’t want to!) show up to work, you can still bring in cash! AND the great thing is because of my relationship I’ve built with David Perdew, the founder of NAMS where he’s had me keynote speak twice and teach on his faculty time and again, he’s given me a “super secret I’m the only one doing this right now” coupon code so you can get access to it all – valued at almost $200 – for FREE!  Just use coupon code: FSPassive.

I’ve worked hard this year to develop more passive income streams, but after diving deep into the content David Perdew and my friend Nicole Dean, another faculty member at NAMS, have created and that you can get for FREE but only through tomorrow, is that I still have a long way to go and much more passive income to gain!

**Challenge Alert**

Today, right now: I’m throwing it down. Let’s build our passive income streams together!

Yes I know it’s the holidays. Yes I know it’s a busy time. And that’s exactly WHY you should seriously consider joining me in this challenge. When you’re busy and want to be doing fun things away from your business or want to put your head down and write your next book or create your next speech, you still want (and need) money coming in. That’s what passive income will do for you.

So together – let’s get it going. I’ll be posting my progress here on my blog and I’ve even made a dedicated Facebook group to support anyone who wants to join in the challenge with me.

Be sure to pick up the Found Money passive income workshop to get some ideas and get started. The original price of $197 is a great investment into your business but as I said, I managed to clinch a great deal for you as my valued customer.

For a limited time, you can have it at zero cost but hurry.

Go to this link then download and devour everything!

This offer goes away for good on December 8th.

If you miss this one, you are likely to find yourself in exactly the same position as you are now. Let’s change that and make money while we don’t work!

Add your comment below to let me know you’re in and join me on the Passive Income Challenge for Speakers, Authors, Consultants & Entrepreneurs Facebook group to keep accountable and bring in more passive income!

Guess Who’s Coming to Dinner!

Bob the teacher and Felicia Slattery

Out to dinner with my hubby, Brent, Bob “The Teacher,” and his girlfriend, Therese.

What if you had a brilliant marketing strategist, who regularly hauls in more than $10K a month every month (and has for years), someone who can help you organize your business ideas and plans, teach you how to create and run all your systems online, and how to travel across the country whenever you feel like it for speaking engagements, work and fun — what if THAT person was coming to your house for dinner? Or even staying overnight all the way up to 48 HOURS?!

What would you ask that person??

That’s the opportunity I have right this very minute and I thought I’d share my good fortune with you.

You see, as a speaker in the marketing community I’ve had the extreme good fortune to get to know many of the best and brightest folks doing business today. In fact, I still pinch myself that I get to call many of these people my friends. And one of those friends is Bob “The Teacher” Jenkins.

A few weeks ago Bob asked me if he could spend a couple of his vacation days here with me and my family (who adore him!) while his girlfriend is teaching a program not too far away. So now I find myself in the enviable position of having his business brilliance all to myself for the whole day today and much of the workday tomorrow. We’re cooking up some cool stuff on our own, but I wanted to check with YOU – what do you want me to ask him for you?

I’ll record his answers on video or somehow get you his responses. Check back here by the end of the week for links, an article, or something special… who knows what it could be?!

So RIGHT now in the comments below share your questions. I’ll feed him a good breakfast and we’ll get on those answers today and tomorrow.

Public Speaking on Video: NOT Talking Heads

No talking head videos

1980s Icon Max Headroom

When you create an online course, your purpose is to get people interested enough to sign up, right? Well… here’s a lesson I learned about that just last week that I thought I’d share with you.

It seems the language I was using for my upcoming Speaking on Video Boot Camp 2.0 program was actually turning prospective buyers off!! Who knew?

Here’s what happened: because I have always used the term “talking head videos” to describe the kinds of videos where you as the expert talk directly to the camera, and by extension, your audience, I figured because the phrase was descriptive and everybody knew what I was talking about, it’d make sense to use that term in my class description.

Boy was I ever wrong about that! LOL

My mastermind group was the first to point it out to me that they didn’t like the term “talking head” videos. So I went to the marketplace and asked there. And they told me in no uncertain terms it reminded them of the 1980s TV character “Max Headroom” or had other generally negative impressions.

When your market talks, you listen!
So… I changed the headline and text on my registration page for the program, which incidentally begins next week in case you want to make and profit from those videos yourself!
Want to see what I’m calling them instead? Go see here. I asked an industry insider and she gave me the perfect term! I’ll have to let you know my results and see how long it takes for the class to sell out this time.
Last time I offered it, even with using the not-so-fabulous language, it sold out in about a week. This time I opened up a few more seats, so we’ll see what happens.
Lesson learned: when your market speaks, respond. It shows them you’re listening!

Oh and no matter what you call them, videos where you speak directly to the camera build trust, create intimacy, and can transform your business in a way no other form of  marketing other than face-to-face marketing can. See how to get started adding these videos to your business now and feel confident doing it!

Ok– so go see what I’m calling the “not talking head videos” now and let me know in the comments if you like the new term or if you have a better suggestion I’d love to hear it!!

Attract More Readers With an Attractive Ebook Cover

Hi, my name is D’vorah Lansky and I am excited to share this blog post, on the topic of Digital Publishing, with you. I’d like to thank Felicia for hosting me during this virtual tour, in honor of Digital Publishing Virtual Summit, where we feature 20 world-renowned book marketing experts.

I’m excited to share this exciting topic with you and extend a warm invitation for you to enjoy each article and interview on this virtual tour as well as attend this virtual summit with us.

The  importance of having an attractive eBook cover

Truth be told, people do judge a book by its cover. By providing a captivating book cover for your publication, you are increasing the odds that people notice your book, take the time to explore further, and ideally purchase your book.

Just as there is an anatomy of a book, there is the anatomy of a book cover. You have the title, subtitle, author’s name, author’s credentials or mention of a previous book title, design layout of the front cover, back cover, and spine. You have your font choices, colors, and placement, content layout for the back cover including the author bio, testimonials, and book description and more.

When creating a book cover for an eBook, you still want to be aware of many of these aspects however you do not typically have a spine or a back cover. eBook covers are much smaller than print book covers so you’ll want to take care to “maximize the virtual real estate” so that important, key aspects (author’s name, book title, and design) of your book cover are visible.

If you are an experienced graphic designer you could design your own book cover. If not, it is recommended that you hire an expert to do this for you. When people view your book listing on the Internet, you only have a few short seconds to grab their attention. Having an attractive and compelling eBook cover can draw readers in and you increase the odds of them purchasing, and reading, your book. For an eBook cover, you can expect to pay from $30 (for a simple design) to $300 (for a captivating design).

While it is best to have your covers professionally designed, you can create your eBook cover design in a graphics program. The current dimensions for a Kindle eBook cover are 300 dpi resolution and 1,000 pixel minimum for the height. For a professionally designed cover you can connect with professional designers at sites such as, Elance and 99Designs to name two.

It is important to note that if you plan on offering a print version of your book, that very specific dimensions and specifications are required. Your print book cover design is affected by the exact number of pages in your book and the resolution of the image is much, much higher, than required for an eBook cover. If your book will be available as a print version as well as an eBook version, you will want to focus on creating your print version book cover first as that can be easily resized to use when promoting your eBook.

The next time you are over on Amazon, view the eBook covers and notice which ones draw you in and which ones you pass by. Share your thoughts about the importance of eBook cover design by scrolling down and joining in the conversation.

If you’d like to learn more about digital publishing; how it’s grown and where it’s going, join us for the Digital Publishing Virtual Summit where Felicia presents an exciting workshop entitled: Produce Talking Head Videos and Drive Traffic Right to Your Book Site.

As an author, you want to make a connection with your audience. It’s impossible, though, for you to be everywhere at once, which is why talking head videos– videos where you talk directing to the audience through the camera– are so important. This workshop with author, coach, and speaker Felicia Slattery will give you the tools you need to create awesome talking videos that show your credibility and have the audience hanging on your every word.

~.~.~.~.

Enjoy this Digital Publishing Virtual Tour! May the gems gleaned aid you on your path as you share your message with audiences across the globe!

If you are interested in the topic of Digital Publishing, consider joining us for the Digital Publishing Virtual Summit! Check out this impressive group of  world-renowned experts at: Digital Publishing Virtual Summit

 

D’vorah Lansky, M.Ed., has been marketing online and mentoring leaders since 1994. She is the bestselling author of Book Marketing Made Easy: Simple Strategies for Selling Your Nonfiction Book Online.

She is the producer of the annual Book Marketing Conference Online and this year’s Digital Publishing Virtual Summit, as well as the founder of the Book Marketing Alliance and the Book Marketing Made Easy Academy. D’vorah coaches and trains authors around the globe, in online book marketing practices.

Join us for the Digital Publishing Virtual Summit! Listen as 20 world-renowned experts share their wisdom.

 

Finally! He Dressed the Part!

In July 2008, I attended my first Internet marketing conference. That was my introduction to a whole new world, live and in person.

Because of events that happened at that 3-day conference in Chicago, within a couple weeks I was quickly propelled to success in the Internet marketing crowd, being interviewed on radio shows by some of the biggest name “gurus,” being promoted by others, and began speaking on stages across the country about communication and public speaking. Effective communication is a skill you need in any business and Internet marketing is certainly no different.

 It was a very exciting time. Except over and over again, I kept hitting a brick wall in that marketplace. His name is Frank Kern.

Frank Kern has created a persona of himself as “laid back surfer dude done good.” He’s built a wildly successful Internet empire based on his solid concepts and content, which honestly is always good, but isn’t exactly rocket science or anything new. However, because he packages it well and is a master at selling himself, his persona, and his products, Mr. Frank Kern has become a very wealthy and successful man. Good for him.

Along with that success, over the years Kern has accepted many invitations to speak on stage to his marketplace, and has recorded dozens of talking head videos. As he should, he maintained his “surfer dude” persona while onstage or on video, typically wearing shorts, t-shirt, ruffled hair and an unkempt beard. And, even though I’ve never met the man personally, he caused all kind of headaches for ME.

As a public speaking consultant, I talk to my clients and audiences all the time about the importance of looking the part of a successful business owner and dressing to that image of success. Then here comes Frank Kern, who, dressed in whatever he wore to bed the night before and cursing at his audiences, is hugely successful with a large following.

The most savvy of business owners in his market realized all along he was dressed that way and speaking in that manner because it worked for his persona. Keeping up that image was a large part of his success, with the implicit message to others just beginning their Internet businesses, “You can do this too.” That led to an interesting phenomenon.

Thousands of 20-something young men believed they could curse and dress like slobs all the way to millionaire status success, because Frank Kern did it. Never mind that persona was completely orchestrated.  Like a theme for a party or special event, Frank Kern stayed true to character and his fans ate it up.

Until last week.

Last week, Frank Kern released what he calls his State of the Internet Address.  As you can see from the screen capture of the video, Frank Kern has cleaned up a lot. He’s wearing a custom-made suit. He’s trimmed his beard, cut his hair, and is sitting behind a desk in a large office. As of this writing more than 1,900 people have clicked “Like” on Facebook for the video.

In a subsequent post to his Facebook fan page, he talked about how a few people gave him some flack about the new look, but the overwhelming majority of comments were all about how pleased his audience members are to see him cleaned up and dressing the part of a wealthy and successful business owner.

Even in our “occupy movement” world, business owners want to look up to someone who is successful. And that means looking the part.

So this is a public thank you to Mr. Frank Kern. You just made my job a whole lot easier. Here’s what Frank Kern did with this video that made me smile and that you can emulate for your business communication while speaking on video:

  1. He dressed the part. Finally a guy who’s making millions looks like more than a surfer dude, even if only for one video.
  2. He used a “Talking Head” video. With all the resources at his disposal, Kern could have chosen to produce ANY kind of video and had it look and sound like Hollywood quality. In fact, he actually employed the services of an Emmy-award winning editor, but at its essence, this is a basic talking head video in a location that screams, “Professional who knows what he’s talking about. Take notice and listen.”
  3. He was deliberate in his communication decisions and it showed. Here’s the thing: I may not have ever met him, but I’m personal friends with one of Frank Kern’s business partners, and I can assure you, Kern’s decisions about his persona and communication have always been deliberate. But now, with the release of this video, those deliberate decisions are obvious. 

So what do you think? How do you “look the part” when you speak? Do you think your appearance matters when communicating credibility?

Public Speaking on Video: To Script or Not to Script, That Is the Question

Recently a colleague of mine, Lon Naylor, contacted me about coming and teaching a free webinar to my subscribers. Lon was on the development team at Microsoft responsible for actually creating Powerpoint. I’ve been through his trainings and he is the real deal; of course I jumped at the opportunity to present my community with awesome content.

Normally when I do a phone call with a colleague, they send me some bullet points about their talk to share with you, maybe put a picture of me on their website and provide a link so you can register. That’s pretty standard and works well. But that’s NOT what Lon did.You’d expect a guy who is a master at coming up with innovative and creative ideas to do things differently. And wow–did he ever!ScriptAfter we scheduled his appearance, the next thing he did was send me a script. Now I had an idea that the audio I recorded from that script was going to be set to a video because that’s what Lon does, but I had no idea what the end result would be. And it turned out to be a riot!

Lon still laughs with me about the audio I gave him because I made a few small “tweaks”, shall we say, to his script. You see, Lon hangs out in the world of “internet marketers” where they use words like “crush the competition” and “create killer” such and suches. But as you may have guessed, I’m not a killer, crusher kinda gal. So when Lon sent me a script with the word “killer” in it, I made a couple changes.

Because I had a script, I was able to get my recording done in one take, on the fly – literally on a Monday morning as I was rushing to get the kids out the door. I said, “Everybody be quiet for 2 minutes. Mommy has to make a recording!”

Then I sent Lon the .mp3 and was done. What he did with it was such fun! I have never received so many positive comments about an invitation in my 5 years online. You can see that here.

As a speech consultant and coach, I often get asked if business owners, experts and entrepreneurs using video in their marketing should write a script. As I was preparing a presentation about this very topic, I was reminded of my experience with Lon. As a result, I came up with a graphic explanation of how, when and why you should use a script and when you don’t need to bother.

It boils down to this: The more “serious” the commitment to your call to action, the more scripted your videos should be. Here are the three levels from the graphic:

No-Low Commitment: If you are using a video on YouTube for example and the most you’re asking is for your viewers to visit a website by clicking a link, no script needed.

Low-Medium Commitment: If you’re using a video on your landing page asking for your visitor to give you their name and email address, there’s some commitment in that. They know you’ll be starting a relationship and emailing them. So you need to have your video a bit more scripted, but it’s ok to make some changes as you go along (that’s what I did with Lon’s script).

Medium-High Commitment: If you’re using video on a sales page that is designed to ask your visitor to make a financial investment (like giving you money for your product or service), then you need a script that ensures you explain why they should do that, share specific benefits, and pay close attention to your language. Write and revise this script until it’s just right to speak to your ideal audience. And don’t make any changes along the way.

With the popularity of marketing your business with online video booming having this guide should help release you from your worries about having to write a script for every video you do.

How to Speak to Your Audience No Matter Where They Are

In 1962, communication researcher Marshall McLuhan began to popularize the term “global village.” At the time, he was talking about the implications of the “modern” mass media and technology, such as televisions and telephones, for creating the kind of world where connecting with other people and cultures around the globe was possible. All that then allowed the average person sitting in their homes to communicate with people no matter where they are and to see how they live through the images on the TV right in their homes.

Global VillageFast forward to today when we now can take the global village with us on our smart phones, tablet devices, and few well-selected apps, and suddenly any expert or entrepreneur has the capability of reaching out to the world.

Pretty exciting stuff!

In fact, what’s most exciting for folks like us is that if you want to speak, you can easily be in touch with your market. Using video online you can create a feeling of intimacy of being face-to-face while never leaving your own home or office.

So now that you know you can reach your audience ANYWHERE what would you say and how would you say it?

One of the best and easiest ways is with video. Here are just a few of the ways you can use a simple yet powerful way to connect that is just like you face-to-face over a cup of coffee with your viewers:

1. Instructional/Promotional Videos on Free Sharing Sites: Think YouTube. Be careful here. The best uses of videos on sites like YouTube, Viddler and Vimeo, just to name a few is to entertain or provide useful info (or both!). Record a series of videos that are a glossary of terms your market needs to know or one video per frequently asked question. Here’s an example of public speaking tip I put up on YouTube.

2. Welcome Video on Your Website: If you have a more brochure-style website you can use a quick video to welcome visitors and telling them about your site and what you’d like them to do while they are visiting. See the example of how I do this on http://FeliciaSlattery.com.

3. Squeeze Page AKA Opt-In Video Invitation: As you’re building your community of subscribers, record a quick personal invitation to sign up to receive a free report, e-course, white paper, or ….

4. …Video Training Series: After a new subscriber opts in, you could provide a longer video training with some greater details in it.

5. Testimonial Video: When you are thrilled with a product or service or even an ezine, ahem (hint, hint, wink, wink, nudge nudge…), you could record a video to let others know about your good experience, especially if it relates in some way to what you do for others. It shows you’re keeping up-to-date in your field and working to better yourself, just like you’re likely encouraging your clients and prospects to do as well. People are more likely to buy from you or connect with you when they see you modeling the same behavior. Put these videos on your blog, Facebook, or YouTube (or all three!).

You can see many of the various types of talking head videos and others I have made on my YouTube Channel. None of them are perfect, but they are all out there working for me & my business.

I would love to hear from you. What are some creative ways that you have used to reach your audience? Please share in the comments!

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