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What I Learned From My TV Appearances in Knoxville

Felicia Slattery Russell Biven Last week my family and I visited my wonderful in-laws in East Tennessee, just south of Knoxville. While I was there I was lucky enough to be a featured in-studio expert.

But luck had nothing to do with it.

For years it had been my dream to get on TV as a featured guest expert. I’d read articles, talked to PR folks, and thought a lot about what I wanted to do and how I might do it.

Whenever I’d see featured guest experts on TV segments, I’d think to myself, “That guy is on there doing it. Why can’t I?”

Here’s why… I wasn’t actually trying to get on TV.

Sure I wanted to get on TV.

I thought about it.

And I did all those things that felt like taking action to get on TV.

But it wasn’t until I took the *real,* meaningful, right actions that included actually writing a segment proposal, planning with my PR coach, Shannon Cherry, figuring out the name of the right person to send the proposal to at each station (no simple task, I tell you!), and picking up the phone to talk to a human being- several of them per station – to get myself scheduled, that things started to really happen for me.

The most interesting part of it all – with all that advance training and preparation, when it came down to rolling up my sleeves and getting booked, it was easy because I knew what to expect, what to say, and what to do once I arrived at the stations. It was easy. Once I took the right actions.

I got booked not just by one station – but by two and appeared two days in a row! That was also pretty cool. I was on tFelicia Slattery Spillyardshe NBC/FOX affiliate and the CBS affiliate. They were both different experiences, too, which I’ll save for another post, but the main lesson I learned was even with all the preparation and ideas, if you don’t take the right actions you never achieve your goals or reach your dreams.

So many people tell me they wish they could be on stage more. It’s their dream to share their message with the world. They take courses and read books, learn on webinars and really think about being on stage. But now, ask yourself, what have you *really* done toward that end?

Do you have your speech ready?

Do you have the description of your speech together, along with the bullets of what your audience will discover?

Have you picked up the phone and spoken to or sent an email to someone who actually plans events and books speakers?

What’s your challenge to getting that together and making it happen for you? Please share in the comments below. I want to help, because I am SO excited to be able to share my TWO videos of the in-station TV interviews from my days on TV and I want YOU to feel just as excited to share your photos and video from your time on stage. Here are my videos now!

And this one:





Watch Me on TV – in Knoxville, Tennessee

speaking on TVMy in-laws live in East Tennessee and for years we’ve been visiting at least a couple times a year to enjoy the beautiful area and attractions and for some much-needed R&R – not to mention family time with my hubby’s awesome Mom & Dad.

But this year is different.

Just before my cancer diagnosis last year, I committed to myself that I would reach out more and share my message with local TV audiences. Even though one of my dearest friends, Shannon Cherry, is a publicity and PR genius, having gotten 3 of her clients on the Oprah Show back when it was on the air, I still took a class on how to write a segment proposal and the correct process to follow. Why? Because I knew if I wanted to learn something I needed a class.

Then, of course, my plans were derailed. So when I came back – stronger and better than ever! – I recommitted to my goal.

As I write this, I’m about to go to bed setting the alarm for 4AM because tomorrow my dream becomes a reality. And the next day, too!

That’s right! Not only did I score one, but two TV appearances. The main concept is the same, but the content I’ll be sharing is slightly different to suit each audience (sound familiar? Of course it does, it’s how I teach my folks to write speeches!). I’m practicing my responses and will be ready for my big spots!!

All of this was precipitated by the sheer will to get it done and the relationships I am blessed to have that made it happen.

Someday soon I may hold a teleseminar to share the story of how it all came together, because it’s really amazing to see relationship-building the way I teach it work the way it always does so very well. Plus, it’s pretty exciting!

Look for video soon!

I’m off to rehearse and get some sleep. That 4AM alarm will be coming all too soon! Wish me luck 🙂

Guess Who’s Coming to Dinner!

Bob the teacher and Felicia Slattery

Out to dinner with my hubby, Brent, Bob “The Teacher,” and his girlfriend, Therese.

What if you had a brilliant marketing strategist, who regularly hauls in more than $10K a month every month (and has for years), someone who can help you organize your business ideas and plans, teach you how to create and run all your systems online, and how to travel across the country whenever you feel like it for speaking engagements, work and fun — what if THAT person was coming to your house for dinner? Or even staying overnight all the way up to 48 HOURS?!

What would you ask that person??

That’s the opportunity I have right this very minute and I thought I’d share my good fortune with you.

You see, as a speaker in the marketing community I’ve had the extreme good fortune to get to know many of the best and brightest folks doing business today. In fact, I still pinch myself that I get to call many of these people my friends. And one of those friends is Bob “The Teacher” Jenkins.

A few weeks ago Bob asked me if he could spend a couple of his vacation days here with me and my family (who adore him!) while his girlfriend is teaching a program not too far away. So now I find myself in the enviable position of having his business brilliance all to myself for the whole day today and much of the workday tomorrow. We’re cooking up some cool stuff on our own, but I wanted to check with YOU – what do you want me to ask him for you?

I’ll record his answers on video or somehow get you his responses. Check back here by the end of the week for links, an article, or something special… who knows what it could be?!

So RIGHT now in the comments below share your questions. I’ll feed him a good breakfast and we’ll get on those answers today and tomorrow.

Living and Breathing Your Message Is the Best Way to Communicate

Walk Your Talk
Here’s a tale of two very different entrepreneurs. See if you can spot the major difference.

Recently,  I learned from Bill Glazer, who before becoming a highly paid marketing teacher and consultant, ran his own successful menswear retail store for 30+ years. This guy has sales and marketing in his blood.

The purpose of the event was to show new members of the Glazer Kennedy Inner Circle how to move forward with their new membership and learn some basic marketing skills and beyond. The focus of the event was clearly on teaching and training.

However, because Bill is an awesome marketer, when he had the opportunity to talk about his company’s products, he did so, unapologetically. He didn’t come across as pushy or “salesy” – simply suggesting that if audience members were interested in learning more, there was more training to do so, gave them a reason to pick it up today, and casually moved on to his next training point.

It’s like he can’t turn it off.

Even as he went through his training presentation, much of the language was written in a way to sell the audience on paying attention to the next part of the training, keeping us interested and fully engaged. I’ll tell you, keeping an audience fully engaged for an hour isn’t easy to do, but for two very full days, that takes serious skill. Because Bill understands how to keep people engaged – after all marketing is all about engaging an audience so they pay attention to your offers – he was able to keep a room full of 300+ entrepreneurs paying rapt attention the entire two days.

The second entrepreneur was in the audience.

After the main meeting ended, there was a smaller follow-up implementation group with about 95 audience members from the local area. During that meeting one of the people in the audience stood up and started banging on the table, cursing and trying to “fire up” the audience to get excited about their businesses. In doing so, he made one of the official presenters running that part of the event clearly uncomfortable. So here was this guy, who has yet to be successful in his business as a personal trainer talking his talk by trying to be motivating.

However as I looked around the room, most audience members looked shocked, irritated and embarrassed by this person. The reaction had a lot to do with how he was speaking out of turn inappropriately. But something else struck me about why he was sitting in the audience and why his business has yet to be successful. As a personal trainer, his own body is anything but in shape.

Now don’t get me wrong… I’m not picking on the guy because he has some weight to lose (ha- I could stand to lose a few myself!). His issue goes way deeper than that. He has an integrity issue. And sadly many yet-to-be-successful entrepreneurs and experts suffer the same fate.

If you are not walking your talk and living what you teach others, people will not take you seriously and will not buy from you. The message you communicate is “do as I say and not as I do.” And that’s a major problem.

Who would want to hire an out of shape personal trainer?

Or an organization expert who pulls up to the networking meeting in a messy car?

Or a time management expert who is always late?

Or a graphic designer with a visually boring logo and outdated website?

Or a wealth coach who is in debt?

Make sure your first and best customer is YOURSELF.

When you live and breathe your own message:

You become a walking billboard for what you do.

People are instantly attracted to you because you are in full integrity.

Your credibility is inherent in who you are.

Prospects can see clearly that you are successful at what you teach and are easily motivated to hire you to show them how to do the same thing.

Someone like Bill Glazer, who is a millionaire many times over, has thousands of customers around the world because he lives and breathes his message. His entire world communicates that he IS a marketer. It’s not just his words. His words, his actions, and his life communicate a completely congruent message. So take a hard look in the mirror and ask yourself which entrepreneur are you most like and commit to doing whatever you must so your messages are in full alignment with who you are.

So tell me, how do you live and breathe your own personal message . . . or what changes do you think you can make to start to get your walk and talk to align with your message?

#15MinSprint Your Way to Success in 4th Quarter Success Challenge!

Wow! The response I’ve been getting to my 4th quarter challenge has been amazing! Yay for you if you’re joining me by publicly announcing that “you’re in” on my previous blog post or if you’re silently following along. Whatever you do… just take some action and git ‘er done!!

TimerToday I’m sharing with you a strategy I want us to use to help keep focus and get more done — possibly in less time. I call it my 15 Minute Sprint.

Now I will share with you, this idea is not mine entirely, although I did grab the hashtag for Twitter :-). If you’re following me on Twitter you’ll see where I announce I’m getting ready for a #15MinSprint. And then when to begin.

Here are the simple rules:

  1. Grab a timer. I use my iPhone because I always have it with me. You can use a kitchen timer, your cell phone, whatever is handy — set it for 15 minutes.
  2. Turn off ALL distractions. During this 15 minutes you are to focus on 1 TASK ONLY!!  That’s it.  Just the one.  That means no email, no Tweetdeck (I know who you are!), no phone calls.  FOCUS on your 1 project.  I mean, really, it’s only 15 minutes.  The world can wait.
  3. Be accountable. Share with us here on the blog that you’re doing your #15MinSprint.  Or share with your Twitter followers.  I’ll be creating a special column for #15MinSprint-ers so I can track for you and cheer you on!
  4. Plan only 3 #15MinSprint sessions per hour. Why? Because you need to take a break occasionally.  We work at home for goodness sakes! Get a cuppa tea or coffee, read your email, tweet, chit chat with a girlfriend, throw in a load of laundry… whatever you want to do. But don’t plan more than 3 #15MinSprint sessions per hour.  Trust me.  With those 3 — in 2 hours you’ll get done more than you have in a day other times!
  5. Organize Your Day. As you look at your list of to-dos prioritize what you need to get done and then make sure you do those things.  Have no more than 3-5 “need to dos” for the day.  Then add an extra “would be nice to do” — something like cleaning out your inbox, filing, sorting thru a pile on your desk, etc.  Even if you don’t get the full task done, you’ll be amazed what can happen with just 15 minutes!

Ok– so those are the rules.  Simple, right?  I wrote this post in during a #15MinSprint.  What will you do with yours?  Comment below & go go go!!!


Getting Serious About Your Success: 4th Quarter Small Business Challenge

Here in the Chicago area the sun is shining and it’s a cool brisk Monday morning. October has arrived in full gorgeous soon to be multi-colored force!

For business owners that means it’s the final quarter of 2009.

To Do ListAs I look at my never-ending to-do list and all the things that need my attention I found myself wondering where to start. Do you ever get that same feeling?

If you’re like me, you have a to-do list a mile long— but there are other thing mental to-dos that somehow keep getting passed up day after day.

So during this final quarter of 2009 I decided — I’m not waiting until 2010 to make some positive changes in my life that will affect my productivity and move my business forward.

I decided to act now. And I thought I’d invite you to join me. Then as January 1, 2010, arrives we’ll be set to hit the proverbial ground running!

We’ll be working on things like basic organization, getting a handle on finances, laser-focusing on our messages, and finding ways to repurpose what we may already have to better serve those in our professional communities. I’ll be sharing the same resources and tips I’ll be using all along the way.

What does this have to do with communication or public speaking? Simple. When you focus on improving yourself and moving your business and life forward, you send the message to yourself and those around you that you are serious about your success. You clear the space — both mental and physical — to allow other possibilities and beneficial relationships to develop that will propel you toward your goals.

What’s my motivation? Easy. I need some accountibility. If I tell you I’m going to do something, you may know me well enough by now to know if I promise you something I’m gonna make it happen.

Plus, sometimes working on your own can be a lonely enterprise. It’s awesome when you can create a connection with someone or a community and move forward together.

I’ll be posting here regularly about my progress and looking to hear how you’re doing as well.  There is no charge to follow along… I’m doing this for me as well as for you to motivate and inspire us both to further greatness.

If you’d like more direct help from me, I invite you to consider joining my Communication Success Network just for the next 3 months. Then each week during our group chats we can support each other more directly — along with everyone in the group. Plus you’ll get direct coaching from me, as well as all kinds of other cool bonuses.

So tell me now… are you up for the challenge and serious about your success? Comment below & throw your hat into the success ring with me!!

If Wile E. Coyote Was an Internet Marketer

I have to thank my friend, Jeff Herring, for the inadvertent inspiration for this post.  This morning Jeff Herring asked on Twitter, “What’s your favorite Saturday morning cartoon?”

And that got me to thinking.  About this guy:

Yep, that’s right. The one and only Wile E. Coyote.

His antics in trying to catch the Road Runner truly never ended. He tried Acme product after Acme product hoping to reach his ONE goal: catching that darn Road Runner.

But, to the amusement of the audience, he never could catch up with the Road Runner.

Then I got to thinking about how watching Wile E. Coyote can lead to some useful success tips for Internet marketers. The past 3 years I’ve spent learning and implementing the many skills that make folks who do business online successful.  And as a result I’ve coached many of my clients to success on the Internet using effective communication skills, public speaking, and my solid business and life coaching/consulting hybrid mix. And to me, true success is helping the people I work with succeed themselves.

If Mr. Wile E Coyote was MY client, here’s what I would suggest to him:

  • Don’t put all your effort toward achieving just ONE goal. Have multiple goals by creating various streams of income — er– I mean — food sources(?). Then your world isn’t feast or famine.
  • Evaluate spending your time and money with Acme.  They may be the biggest brand on the block, but what results do you have to show for investing your money with them? And what support do they give you to help you once you own their products? Mr. Coyote, I dare say a company that allows you to explode in the air, fall flat on your face, go poof at the bottom of a canyon and more doesn’t care about your success– only if you make the next purchase from them.
  • Maybe before you put the newest Acme tool or gadget to work, you could test it to make sure you won’t explode in the air, fall flat on your face, or go poof at the bottom of a canyon.

Then I’d tell my client, Mr. Coyote this: you are doing one thing right that many people don’t do. You keep on going, keep on trying, and never never ever give up.  Perseverance is truly one of the secrets to success.

If Wile E. Coyote was an Internet marketer, what would YOU suggest to him?  Please add your comments now!

How to Find Financial Freedom: Guest Post

This post is from a guest blogger, Jeff Earlywine. I met Jeff at jvAlert Live in Las Vegas a couple weeks ago.  What I liked about Jeff is his pure business know-how. He talks a lot about the nitty gritty business things you need to have in place to succeed financially. Have a look and let me know what you think!

“How To Find Financial Freedom

By Jeff Earlywine

Before you can find anything you must first know what you are looking for, and finding financial freedom is no different. When I was in college, many years ago now, I received a free membership to a video rental store. A friend and I took off in the direction that we “thought” we should go. We knew where we wanted to go, but didn’t know where the store was. We drove, and drove, and drove but we never found the place.

Finding financial freedom is much like that; you must know what it is in order to know if you have found it. So what is financial freedom? A street reporter asking that question would get many different answers. Therefore, lets start with just the concept of freedom. William Wallace from the movie Braveheart would say that freedom is giving up your life for something or someone else. Others would say that freedom is living a life not needing anyone or anything. And still others would say that freedom is living free from oppression and communism.

As you can see there are many different definitions – and you must find your own. Most would agree that finding financial freedom can be defined as, “Being free from financial bondage and being able to pay all the monthly bills while at the same time saving something for the future.”


The Five phases of Finding Financial Freedom

Discovery Phase

The first step in the discovery phase is setting financial goals. This is discovering what you want to accomplish – your road map. Once again, if you don’t know where you are going then how will you know when you get there? The second step is to begin seeing the real issues. In other words, discovering what is happening in your financial life right now. To do this you should make a list of your:  assets, current household expenses, and current short-term and long-term debts. Knowing where you are will help you get to where you want to be.

Tracking Phase

In the tracking phase you begin to do just that – track what you are spending. Actually, you begin tracking all income and spending – this will tell you just what is happening, no lying to yourself here. You do this by developing a spending plan. This may sound to basic but I will assure you that if you begin tracking your income and spending you will be well on the road to finding financial freedom.

Adjusting Phase

Develop a financial blueprint is critical in the adjusting phase. This is a more detailed roadmap. A map that will help you focus in with laser-like precision on your financial goals. During the adjusting phase you lay out a plan of action that is detailed enough to get you where you want to go.

This could be compared to a builder building a house. Doing so without a blueprint would get the house built, but what would it look like and how long would it stand when the storms of life come? That reminds me of a 3 Stooges show I saw years ago. The three friends (Moe, Larry, and Curley) set out to build a home for their three new wives. The fact that they didn’t have a blueprint didn’t decrease their determination. The end result was odd shaped doors, a roof that allowed the light of day and the rain of night in, and a bathtub nicely installed in the bathroom – but it was on its side.

Systems Phase

Systems are what you need to make sure you stay on track. Many have tried to find financial freedom but have come up short because they didn’t have a good set of systems in place. One very easy system is the Envelope System. What you must realize is that temptation is a very strong force to fight. Many times you may feel like you are in the ring with the heavy-weight champion of the world and its name is “temptation.” Having “cash money” set aside for each category in your spending plan will keep you in line and make you a financial champion.

Another system you need is a group of professionals that will help assist you on your financial journey. You must realize that you can’t do it alone.

Future Planning Phase – this is why we started the entire process

During this phase you look out into the future and begin to organize your estate, plan for retirement, and put things in place for your children.

Many families have been devastated by the death of a loved one only to find more turmoil because a good plan was not laid out and financial records were not able to be found.

In order to find financial freedom you must take a deep look inside yourself and determine what you want your future to be like. Then…

  • Discover very practical and logical steps to get there.
  • Track your progress along way.
  • Make the necessary adjustments to keep you on track to your preferred future.
  • And realize that you can’t do it alone and that you need the help of others to get there.

You can find more information about Finding Financial Freedom at www.FINDINGfinancialFREEDOM.ORG.

How You Can Get a Lot Done, Too (I’m Just a “Regular Mom”)

Let’s get something straight (that you already know):

We all have the same number of hours in a day.

We all have responsibilities.

We all are busy.

I’m no different than you.

My clients ask me this question (or some variation of it) a lot:

“With every email you send, you’ve accomplished something else or are doing something really big.  How do you do it all and get so much done?”


Ok, here’s my secret: I make a lot of mistakes.  I do a lot of things that others might consider “wasting time.”  And I’m smart enough to know I can’t do it all, so I don’t even try.

Also, I don’t email the “bad” stuff.  If I could email my subscribers and clients every day you might see a little more of the “oops” moments, yet, even so I’m mostly transparent.

But I’m also pretty open about what I do wrong that could be a “teachable moment.”  Like this week.  I sent an email about the Write a Book in a Weekend group run by my friend, Donna Kozik.  I participated in her group a couple weeks ago.  And my book isn’t done.  It’s not Donna’s fault.  Her program is awesome.  It was poor planing on my part. On the same weekend, my husband and I planned to celebrate our anniversary in the evening while he had to work all day on Saturday. That means I was the only parent home with both girls, 3 and 6 years old.  Now tell me, was that the best time to decide to write a book in a weekend?  Duh.  See? I make mistakes.  (By the way, Donna’s giving a free telesmeinar for my community members on how you can get your book written. It’s this coming Monday.  Check it out and join us.)

So here are my top suggestions for getting a lot done:

  1. Do what you know how to do and hire someone else to do the rest. I write every word you see on all my websites, social networking and blog posts.  I like to write and I’m pretty good at it.  I’m AWFUL when it comes to anything even remotely technical.  So long before I was ever profitable, I started paying someone to do those things that I used to beat my head against a wall over.  I have fewer headaches now and can focus on what I love: communication.
  2. Work on major projects, then fill in the details. For example, I have a book I want to write.  That’s a major project.  So I’m working on getting the pieces written.  And then I have to get the cover designed. And the inside laid out.  And the publishing done. And so forth.  I set a big goal and then break it down and do one part at a time.
  3. Remember that book “Don’t Sweat the Small Stuff (and It’s All Small Stuff)?” Well, a big part of how I get things done is not worrying about little things.  As my friend Alicia Forest says, “Done is better than perfect.” And it SO is.
  4. Take each day one moment at a time and be flexible.  As a Mom with two little girls I never know what each day will bring. So I plan as I can, then am fine with changing things as new events emerge.  I definitely go with the flow.
  5. Use the freezer. (This one kind of came out of left field, didn’t it?)  As a Mom who works at home, I have other responsibilities than just my business (of course– we all do). When I cook or do things around the house, I try to make sure I “cover” myself for times when I am too busy.  Like tonight. I didn’t plan dinner and the troops were hungry. So I opened my freezer and pulled out some leftover chili, boiled some whole wheat elbow macaroni & called it chili mac.  The kids and hubby  loved it and dinner was ready in 10 minutes.  Easy.  The point? Plan ahead and try to duplicate yourself in as many ways as possible.

What are your best tips for success?  Please comment & share!

A Spoon Full of Sugar Helps…

sugarAs solo professionals we all have tasks we don’t love, but have to do. For me it’s dealing with the accounting junk (apparently I can’t just keep on being creative and not worry about the dollars and cents end. Hm.). But whatever it is you have to do, here are a few suggestions to make it happen:

  1. Set a specific goal for yourself. Rather than saying “I’m going to write for as long as I can.” Try, “I will write 500 words” or “I will write and submit one article today.”
  2. Work in breaks for yourself. My husband, the personal trainer, always says to stop what I’m doing every 30 minutes to stretch and move around. This does not have to be a long break, but a quick change of body positioning opens you up for more energy to flow.
  3. Use a timer. When I have tasks I REALLY don’t like (filing), I set a limited time for myself. I keep a plain digital kitchen timer on my desk and set it throughout the day. (It also works great for the occasional time-outs for my kids when they have to sit on the naughty step.) I try to get as much of that one task completed in the short time-frame I allow myself and do not get sidetracked because it’s usually just a few minutes. When the timer goes off, I can be done and move on to other more pleasant things.
  4. Schedule it in. Make sure you put the task in your schedule. Things we don’t like have a tendency to get pushed back and back and back… until they are almost too overwhelming or a deadline looms. When you schedule it in, you save yourself that stress.
  5. Reward yourself. You don’t have to use a spoonful of sugar– although if you want to treat yourself with a few Hershey’s dark chocolate kisses, that’s ok by me! Think of a little something you would rather do. Then when you finish your task, allow yourself to revel in your reward. You deserve it after all!

OK, those are my tips on getting stuff done. What are your best tips? Add your comment here now.

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