This morning I had the opportunity to check out a brand new form of video camera called Mevo with my friend and colleague, Jeff Herring. Essentially it’s like having a TV studio at your fingertips using their camera and your mobile device (as of the time of this post iPhone and iPad only so far; Android users, once again, you’ve got to wait your turn!).
HOW COOL IS THAT?!
The reason for today’s demo was two-fold. First, Jeff Herring and our other buddy Mike Stewart have been telling me for the past few weeks about this exciting new game-changer camera called Mevo. Jeff wanted to show me how it works and how easy it is to set up.
Second, Jeff Herring and Mike Stewart have a Live Video Secrets training they do, which has step-by-step info and tutorials on using and profiting from Facebook Live and other live video sources for your business. They are constantly updating the course as new technologies come and go (we said buh-bye to my friend Blab this week, while Google announced Google Hangouts were also going to be replaced by something they are rolling out on YouTube soon).
With Mevo being the game-changer that it appears to be, Jeff and Mike wanted to get this new segment of training with their existing demos, screen shots, videos, and training related to Live Video. (yep – all that is an affiliate link. You guessed it!).
My Impressions of Mevo As an Interviewee:
To be clear: I was only the guest in this situation. I do not yet have my Mevo camera, but I will be getting one (you can get yours at Amazon here using my affiliate link, so I can make lots of money and continue to pay for all the food my teenager is eating these days!!).
I wish I had captured a screen shot of what I could see from my end, because it was less than exciting! LOL As the guest, I was talking via Skype video feed to Jeff. I was in my office in Knoxville and he was in his office in Atlanta. Nothing new there; that technology has been around for over a decade, along with the ability to record it.
So on my screen all I saw was what the camera from Jeff’s laptop on his desk was pointed at: a bad angle looking up at his nose and ceiling beyond! Not too flattering for anyone. But he wasn’t worried about that because as you can see from the screen capture above, that’s not what anyone else saw other than me.
That means, Jeff was the only one with the fancy cool new camera. So he set up the camera where he wanted it, fired up the Mevo app on his phone, pictured here on the iTunes store, and hit record.
He could then easily zoom in to whatever he wanted. One option was to have just me on screen, which he had plugged in via HDMI cable from his computer to his big screen monitor. He could also be just him on screen, if he wanted to. Another option was to zoom out to include us both in the shot – like in the photo above. And finally, if there had been a third person sitting with Jeff in the same room, he could have zoomed in on the third person alone as well, and included that person in the wide shot.
NOTE: There was no one else in the room with Jeff. It was his Mevo camera set up on a tripod and being controlled from his iPhone to get all the shots in the video (available with the training here). Looking at it now, it seems like there must have been someone else doing the recording. That’s the beauty of it: no extra camera operator required to get all those shots!
What I like about it is it seems very user friendly and makes your camera work go from a ho-hum static (boring) shot to TV production quality with a finger tap on your mobile device’s screen.
It looks pretty slick.
Another feature, which we did not use today but I have seen used, is Mevo can directly broadcast to Facebook Live in addition to making a local recording. That’s where the live TV studio part comes into play.
What I Didn’t Love
What I didn’t love was that as the interviewee, my audio wasn’t as crisp as if I had been in the studio/Jeff’s office. It was fine and more than good enough, but that is one part that wasn’t TV production broadcast quality – unless you consider when TV broadcasters interview someone over Skype – then this audio was AT LEAST AS GOOD as that, if not better.
On my end I was using a better quality microphone (a Blue Yeti – there are a few higher quality versions and a few lower quality, but I use this mic for my voice over work and all my clients have been happy). I think if Jeff had plugged in some higher quality speakers than what is standard in his computer laptop, we could have made the sound quality better than good enough. However, that wasn’t the purpose of today; it was to do a quick demo and show me the wonders of this new technology.
In summary, overall I think the Mevo camera is worth the $399 retail price (at Amazon, anyway). You will be able to do A LOT with the camera with you alone or with another person in the room, as well as using it for interviews with someone through your computer. Remember when the internet was new and people who jumped on it made a lot of money? Well, the same thing happened decades earlier with TV, and before that radio, and before that with movies. You know how much money there is in the broadcasting industry and online. Now, it’s YOUR turn to jump in early on a technology that combines the best of both worlds: broadcasting and the internet and get your share of that delicious pie of new technology excitement and success. You can do all that very affordably from your own home office. Jump in now.
This is the sound of opportunity knocking!
Have you tried Mevo yet? Been interviewed with one? Watched one? What are your impressions? Please share below in the comments your thoughts on this new technology.
Today’s guest blog post comes from my friend, Nicole Dean, who at a recent keynote “double dog dared” everyone in the room to be more awesome and launched what she calls her “Awesomization Nation.” I call it 30 days of awesome you! You can call it whatever you want, but I urge you to consider joining us. We officially start tomorrow but many of us have been warming up and being awesome since last week!
I Double Dog Dare You to Be Awesome!
By: Nicole Dean
Question: What is Awesomization Nation?
Answer: The Awesomization Nation is a group of awesome entrepreneurs who want to be their awesomest selves. We’ve got hundreds of members already, and each person in the group is posting at least 3 small awesome things they’re doing each day. We encourage members to do a minimum of one thing in their business, one in their lives, and one thing to impact their world or THE world.
Question: Why NOW?
Answer: I was scheduled to give a Keynote at NAMS in March 2015 and the topic was “I Freaking Double-Dog Dare You to Be Awesome” and so the idea for the Awesomization Nation just happened. I wanted to create a movement and the amazing thing is that it’s already taking on a life of its own and we haven’t even officially STARTED yet.
The Awesomization Nation was supposed to start on April 1st, but the members are so eager that they’re already doing awesome every day and posting about it. I’m amazed watching the group and participating in it, too. Joint Ventures are forming, connections are being made, and inspiration is flying everywhere. I honestly am blessed beyond measure that I get to be in this group of positive people.
People are hungry for an invitation to be better versions of themselves, me included. I’m just shocked at how it’s taking off – and thrilled and excited, too!
Question: Will being part of Awesomization Nation help me grow my business or is this just another distraction?
Answer: Being part of the Awesomization Nation will awaken you to potential in your business and your life that you may have stopped seeing. Yes, you’ll receive all kinds of valuable information and inspiration for moving your business forward. But the other important thing is that I want you to have grace to take small steps forward – as long as you ARE moving forward.
For instance, one item you do for the day may be to take 5 minutes to map out the outline of the book that you want to write. Instead of letting 6 more months go by being overwhelmed by the task, break it down and let Awesome You do one part to move that project ahead. Or perhaps an awesome task you might do one day is to schedule a coaching time to talk with Felicia about your Signature Speech™. Instead of putting it off and letting yourself be overwhelmed, take the 5 minutes to book the call, invest in yourself, and walk away ready to rock the stage. That’s definitely what “Awesome You” would do. So do it!
And, to answer your question, YES, it will help you to move your business ahead. Any time you invest in taking action, you’re moving in the right direction. And, these people are definitely taking action. I can’t wait to see where this leads and the RESULTS that our members will get by the end.
Join us at The Awesomization Nation and become more awesome today!
I don’t know about you, but with Thanksgiving being so close to the end of November this year, December seemed to sneak up in a hurry and now here we are less than 2 weeks until Christmas!
Much of my shopping is finished, but I still need to get things wrapped and in the mail. Speaking of getting things in the mail, this year I decided to take a break from the greeting card service I’d used for the past several years and send my greetings from home.
For years I’d done a standard Christmas letter, buying Christmas-themed paper at an office supply store (or New Year’s paper depending on how late I was!), and printing them from my own ink-jet printer at home. They were fine, but lacked spark and creativity.
So this year, I went online in search of tips for writing a Christmas newsletter for my family and came across some cool-looking graphic formats online that I loved. I sat down with my blank screen in front of me, ready to model a couple of them as best I could, when I had a “DUH! – halleluiah!” moment.
I already have beautiful graphic templates I can use for my Christmas newsletter! So I opened one of my Speaker One-Sheet Templates, chose a fun font (which took longer than anything because I have thousands of fonts and LOVE them!), and within an hour had the whole thing written, saved, and sent off to my local print shop to print black and white copies. For a grand total of $5 I had them ready to go! I’ll pop them in the envelope with one of the photo cards from the drug store and I’m all set.
If you’re a little behind, and want to create a family newsletter, grab one of the Speaker One-Sheet Templates today and you’ll be done before your head hits the pillow tonight, crossing one more thing off your list! Woo-hoo!
Here’s what I included on ours:
– A short list of the most awesome things that happened as a family for us this year and one from each family member.
– Some stats about our family, how long we’ve been married, and in our home and how old the girls are this year.
– A short memorial to my beautiful grandmother who passed away this year.
– A list of our favorite books we each read in the past year. This was difficult for some of us because we read a TON, but fun to see!
– A list of silly family awards. For example, I gave my 12-year old daughter the award for, “Most Dramatic Eye Rolling, Bed Flopping,Sarcastic Sighing, and Retreating to Her Room, for being 12 – YAY.”
I used icons and free clip art to make it more than just words and then saved the whole thing as a black and white file so the printing costs would be minimal. As nice as the red and green looked on my screen, I know these are getting tossed in the recycle bin after family and friends read it, and I have the family photo in there, anyway, so black and white is just fine.
Plus, you know, you can use your template for all kinds of other stuff, too, like getting speaking gigs ;-).
Having written two full-length books with another under contract, a handful of ebooks, and thousands of articles and blog posts, I know what it’s like sitting with a blinking cursor in front of you on a blank screen, almost mocking you. It’s not like you don’t have ideas. It’s not like you don’t know your stuff. But golly… when it comes time to put your butt in the chair and roll up your sleeves, something can overcome even the most accomplished, brilliant expert like you.
Call it writer’s block. Call it performance anxiety. Call it procrastination. Whatever it is, if writing a book is on your list of goals for 2012, the name of what’s stopping you from reaching your goal doesn’t matter — you gotta get past it and git ‘er done!
Enter: Public speaking.
If you are an author or want to be an author, one of the easiest places to start is with the speech you’ll give to talk about your book. I call it your Signature Speech™ for Authors and it can help you do a number of things:
1. Clarify your thoughts: when you have a bunch of ideas all rumbling around in your head, for many of us it often helps to talk your ideas out. One way I’ve found to be useful is to put together a list of questions I’d want someone to ask me about my book. Then I can come up with my answers.
2. Determine the hot topics: Yes, your entire book will be filled with useful information that is important to advancing your field, helping your readers, and in general sharing a bit of yours and others’ expertise. However, there will be parts of your book that will get readers extra excited—whether that is a new development in your field, a contrary opinion you have backed up by data, or a new way of looking at or doing something. People will be talking. Putting together your speech will illuminate for you what that will be because in any speech you want to serve from the stage with details that get your audience excited about their experience of listening to you.
3. Think in user-friendly chunks: Writing an entire book can be overwhelming. But when you write a speech, typically you start with the body of the speech, which should contain from 3-5 main distinct points, presented clearly for your audience. Each main point will be chunked into sections. Your book outline can then quickly spring from those sections.
4. Determine your goal for the book: Most savvy authors know it’s not the sale of your book that will make you money. It’s what you do to capitalize on the content from your book (use the buzz word “leverage” if you like) that will bring you the greatest cash flow. When you pull back from the blinking cursor and look at your book from a 20,000 foot view as a cog in a wheel of content and opportunities for you, what details belong in the book become clearer. When you develop your speech first, you can easily see what content needs to be more fully elaborated on in your book and then further in programs, mastermind groups, and membership sites, all of which lead to more money in your pocket, in addition to being paid to deliver the speech itself!
5. Get feedback from audiences BEFORE your book is in print: Making changes in your book after it’s been published can be an expensive and daunting task (trust me… I’m writing the 2nd edition of my first book.). When you present the content of your book to live audiences you get the huge benefit of hearing their feedback on parts they liked best, parts they want to hear more about and parts they don’t care much about at all. You can deliver your speech to live audiences in person, but also think about teleseminars, webinars, being a guest on a blog radio talk show, presenting a podcast or other creative ideas to get your content in front of audiences to get that vital feedback.
If you are an author or want to be, you can pick up a free 24-minute video about getting started writing your own Signature Speech ™ for Authors at http://signaturespeechforauthors.com/.
In July 2008, I attended my first Internet marketing conference. That was my introduction to a whole new world, live and in person.
Because of events that happened at that 3-day conference in Chicago, within a couple weeks I was quickly propelled to success in the Internet marketing crowd, being interviewed on radio shows by some of the biggest name “gurus,” being promoted by others, and began speaking on stages across the country about communication and public speaking. Effective communication is a skill you need in any business and Internet marketing is certainly no different.
It was a very exciting time. Except over and over again, I kept hitting a brick wall in that marketplace. His name is Frank Kern.
Frank Kern has created a persona of himself as “laid back surfer dude done good.” He’s built a wildly successful Internet empire based on his solid concepts and content, which honestly is always good, but isn’t exactly rocket science or anything new. However, because he packages it well and is a master at selling himself, his persona, and his products, Mr. Frank Kern has become a very wealthy and successful man. Good for him.
Along with that success, over the years Kern has accepted many invitations to speak on stage to his marketplace, and has recorded dozens of talking head videos. As he should, he maintained his “surfer dude” persona while onstage or on video, typically wearing shorts, t-shirt, ruffled hair and an unkempt beard. And, even though I’ve never met the man personally, he caused all kind of headaches for ME.
As a public speaking consultant, I talk to my clients and audiences all the time about the importance of looking the part of a successful business owner and dressing to that image of success. Then here comes Frank Kern, who, dressed in whatever he wore to bed the night before and cursing at his audiences, is hugely successful with a large following.
The most savvy of business owners in his market realized all along he was dressed that way and speaking in that manner because it worked for his persona. Keeping up that image was a large part of his success, with the implicit message to others just beginning their Internet businesses, “You can do this too.” That led to an interesting phenomenon.
Thousands of 20-something young men believed they could curse and dress like slobs all the way to millionaire status success, because Frank Kern did it. Never mind that persona was completely orchestrated. Like a theme for a party or special event, Frank Kern stayed true to character and his fans ate it up.
Until last week.
Last week, Frank Kern released what he calls his State of the Internet Address. As you can see from the screen capture of the video, Frank Kern has cleaned up a lot. He’s wearing a custom-made suit. He’s trimmed his beard, cut his hair, and is sitting behind a desk in a large office. As of this writing more than 1,900 people have clicked “Like” on Facebook for the video.
In a subsequent post to his Facebook fan page, he talked about how a few people gave him some flack about the new look, but the overwhelming majority of comments were all about how pleased his audience members are to see him cleaned up and dressing the part of a wealthy and successful business owner.
Even in our “occupy movement” world, business owners want to look up to someone who is successful. And that means looking the part.
So this is a public thank you to Mr. Frank Kern. You just made my job a whole lot easier. Here’s what Frank Kern did with this video that made me smile and that you can emulate for your business communication while speaking on video:
- He dressed the part. Finally a guy who’s making millions looks like more than a surfer dude, even if only for one video.
- He used a “Talking Head” video. With all the resources at his disposal, Kern could have chosen to produce ANY kind of video and had it look and sound like Hollywood quality. In fact, he actually employed the services of an Emmy-award winning editor, but at its essence, this is a basic talking head video in a location that screams, “Professional who knows what he’s talking about. Take notice and listen.”
- He was deliberate in his communication decisions and it showed. Here’s the thing: I may not have ever met him, but I’m personal friends with one of Frank Kern’s business partners, and I can assure you, Kern’s decisions about his persona and communication have always been deliberate. But now, with the release of this video, those deliberate decisions are obvious.
So what do you think? How do you “look the part” when you speak? Do you think your appearance matters when communicating credibility?
The weather was crisp in the late afternoon hours as we headed for the choir of the bells Christmas Eve service at the beautiful small-town church in east Tennessee. As my mother-in-law guided us to a place in the crowded pews, warmly greeting friends along the way, the late afternoon sun was streaming in through the circular stained-glass windows. Children looked wide-eyed around the large building in anticipation of the joy to come over the next day.
- Stories enhance any communication situation. Remembering facts and statistics isn’t as easy for most people as it is to remember the details of a well-told story. Include them everywhere, as often as possible.
- The story should illustrate a point. You never want to leave your audience wondering what that was all about. Make a clear connection between your story and the reason for telling it.
- Emotions are important. Use language that evokes emotion. Even if you never say the word “feeling,” you can use adjectives, adverbs, and settings to set the emotional scene of any story.
- Adding little details enhances the story, but don’t sweat the exactness of it all. Maybe I got Leo the Lion when I was 8 years old or the church was in North Carolina instead of Tennessee. As long as the essence of the story remains, don’t stop yourself 15 times as you tell it trying to recall if your story happened on a Monday or a Tuesday. No one is giving a history test after your story.
- Pay attention to your nonverbal expression of the story. Speed up when you’ve reached an exciting point, slow down and lower your volume to invoke intensity, and use gestures to enhance your audience’s overall meanings.
Recently a colleague of mine, Lon Naylor, contacted me about coming and teaching a free webinar to my subscribers. Lon was on the development team at Microsoft responsible for actually creating Powerpoint. I’ve been through his trainings and he is the real deal; of course I jumped at the opportunity to present my community with awesome content.
Lon still laughs with me about the audio I gave him because I made a few small “tweaks”, shall we say, to his script. You see, Lon hangs out in the world of “internet marketers” where they use words like “crush the competition” and “create killer” such and suches. But as you may have guessed, I’m not a killer, crusher kinda gal. So when Lon sent me a script with the word “killer” in it, I made a couple changes.
Because I had a script, I was able to get my recording done in one take, on the fly – literally on a Monday morning as I was rushing to get the kids out the door. I said, “Everybody be quiet for 2 minutes. Mommy has to make a recording!”
Then I sent Lon the .mp3 and was done. What he did with it was such fun! I have never received so many positive comments about an invitation in my 5 years online. You can see that here.
As a speech consultant and coach, I often get asked if business owners, experts and entrepreneurs using video in their marketing should write a script. As I was preparing a presentation about this very topic, I was reminded of my experience with Lon. As a result, I came up with a graphic explanation of how, when and why you should use a script and when you don’t need to bother.
It boils down to this: The more “serious” the commitment to your call to action, the more scripted your videos should be. Here are the three levels from the graphic:
No-Low Commitment: If you are using a video on YouTube for example and the most you’re asking is for your viewers to visit a website by clicking a link, no script needed.
Low-Medium Commitment: If you’re using a video on your landing page asking for your visitor to give you their name and email address, there’s some commitment in that. They know you’ll be starting a relationship and emailing them. So you need to have your video a bit more scripted, but it’s ok to make some changes as you go along (that’s what I did with Lon’s script).
Medium-High Commitment: If you’re using video on a sales page that is designed to ask your visitor to make a financial investment (like giving you money for your product or service), then you need a script that ensures you explain why they should do that, share specific benefits, and pay close attention to your language. Write and revise this script until it’s just right to speak to your ideal audience. And don’t make any changes along the way.
With the popularity of marketing your business with online video booming having this guide should help release you from your worries about having to write a script for every video you do.
Recently, I learned from Bill Glazer, who before becoming a highly paid marketing teacher and consultant, ran his own successful menswear retail store for 30+ years. This guy has sales and marketing in his blood.
The purpose of the event was to show new members of the Glazer Kennedy Inner Circle how to move forward with their new membership and learn some basic marketing skills and beyond. The focus of the event was clearly on teaching and training.
However, because Bill is an awesome marketer, when he had the opportunity to talk about his company’s products, he did so, unapologetically. He didn’t come across as pushy or “salesy” – simply suggesting that if audience members were interested in learning more, there was more training to do so, gave them a reason to pick it up today, and casually moved on to his next training point.
It’s like he can’t turn it off.
Even as he went through his training presentation, much of the language was written in a way to sell the audience on paying attention to the next part of the training, keeping us interested and fully engaged. I’ll tell you, keeping an audience fully engaged for an hour isn’t easy to do, but for two very full days, that takes serious skill. Because Bill understands how to keep people engaged – after all marketing is all about engaging an audience so they pay attention to your offers – he was able to keep a room full of 300+ entrepreneurs paying rapt attention the entire two days.
The second entrepreneur was in the audience.
After the main meeting ended, there was a smaller follow-up implementation group with about 95 audience members from the local area. During that meeting one of the people in the audience stood up and started banging on the table, cursing and trying to “fire up” the audience to get excited about their businesses. In doing so, he made one of the official presenters running that part of the event clearly uncomfortable. So here was this guy, who has yet to be successful in his business as a personal trainer talking his talk by trying to be motivating.
However as I looked around the room, most audience members looked shocked, irritated and embarrassed by this person. The reaction had a lot to do with how he was speaking out of turn inappropriately. But something else struck me about why he was sitting in the audience and why his business has yet to be successful. As a personal trainer, his own body is anything but in shape.
Now don’t get me wrong… I’m not picking on the guy because he has some weight to lose (ha- I could stand to lose a few myself!). His issue goes way deeper than that. He has an integrity issue. And sadly many yet-to-be-successful entrepreneurs and experts suffer the same fate.
If you are not walking your talk and living what you teach others, people will not take you seriously and will not buy from you. The message you communicate is “do as I say and not as I do.” And that’s a major problem.
Who would want to hire an out of shape personal trainer?
Or an organization expert who pulls up to the networking meeting in a messy car?
Or a time management expert who is always late?
Or a graphic designer with a visually boring logo and outdated website?
Or a wealth coach who is in debt?
Make sure your first and best customer is YOURSELF.
When you live and breathe your own message:
You become a walking billboard for what you do.
People are instantly attracted to you because you are in full integrity.
Your credibility is inherent in who you are.
Prospects can see clearly that you are successful at what you teach and are easily motivated to hire you to show them how to do the same thing.
Someone like Bill Glazer, who is a millionaire many times over, has thousands of customers around the world because he lives and breathes his message. His entire world communicates that he IS a marketer. It’s not just his words. His words, his actions, and his life communicate a completely congruent message. So take a hard look in the mirror and ask yourself which entrepreneur are you most like and commit to doing whatever you must so your messages are in full alignment with who you are.
So tell me, how do you live and breathe your own personal message . . . or what changes do you think you can make to start to get your walk and talk to align with your message?
In 1962, communication researcher Marshall McLuhan began to popularize the term “global village.” At the time, he was talking about the implications of the “modern” mass media and technology, such as televisions and telephones, for creating the kind of world where connecting with other people and cultures around the globe was possible. All that then allowed the average person sitting in their homes to communicate with people no matter where they are and to see how they live through the images on the TV right in their homes.
Fast forward to today when we now can take the global village with us on our smart phones, tablet devices, and few well-selected apps, and suddenly any expert or entrepreneur has the capability of reaching out to the world.
Pretty exciting stuff!
In fact, what’s most exciting for folks like us is that if you want to speak, you can easily be in touch with your market. Using video online you can create a feeling of intimacy of being face-to-face while never leaving your own home or office.
So now that you know you can reach your audience ANYWHERE what would you say and how would you say it?
One of the best and easiest ways is with video. Here are just a few of the ways you can use a simple yet powerful way to connect that is just like you face-to-face over a cup of coffee with your viewers:
1. Instructional/Promotional Videos on Free Sharing Sites: Think YouTube. Be careful here. The best uses of videos on sites like YouTube, Viddler and Vimeo, just to name a few is to entertain or provide useful info (or both!). Record a series of videos that are a glossary of terms your market needs to know or one video per frequently asked question. Here’s an example of public speaking tip I put up on YouTube.
2. Welcome Video on Your Website: If you have a more brochure-style website you can use a quick video to welcome visitors and telling them about your site and what you’d like them to do while they are visiting. See the example of how I do this on http://FeliciaSlattery.com.
3. Squeeze Page AKA Opt-In Video Invitation: As you’re building your community of subscribers, record a quick personal invitation to sign up to receive a free report, e-course, white paper, or ….
4. …Video Training Series: After a new subscriber opts in, you could provide a longer video training with some greater details in it.
5. Testimonial Video: When you are thrilled with a product or service or even an ezine, ahem (hint, hint, wink, wink, nudge nudge…), you could record a video to let others know about your good experience, especially if it relates in some way to what you do for others. It shows you’re keeping up-to-date in your field and working to better yourself, just like you’re likely encouraging your clients and prospects to do as well. People are more likely to buy from you or connect with you when they see you modeling the same behavior. Put these videos on your blog, Facebook, or YouTube (or all three!).
I would love to hear from you. What are some creative ways that you have used to reach your audience? Please share in the comments!
A little over a month ago we added a new family member: a sweet rescue dog from the shelter we named Sadie. She’s 10 months old, so she still has a lot of puppy in her, but luckily for us, we’ve had a lot of help and advice from professional trainers and the puppy school at the local pet shop to get her doing all the basic obedience stuff pretty quickly. I also have to give a shout out to my in-laws who worked with her a lot while they were visiting. (Thanks Anne & Dick!).
You see, I’ve never had a dog in almost my whole life. My Dad had a German shepherd when I was a baby, but by the time I was three years old she was out of the house. My husband, Brent, was raised around dogs and always had at least one dog in the house until the time he was 18 and went away to college. However, he was never responsible for the dog. That means neither of us has ever raised and been responsible for a dog in our adult lives. We’re learning a lot quickly!
Actually, it’s kind of like running a business. You do learn a lot quickly as you get rolling. Having a new dog has reminded me of a lot of business lessons. I’ll be sharing with you plenty of stories about our Sadie, I’m sure!
Today, as I was trying to choose which article I’d write for you, I’ve been amazed. My 10-month old puppy – not known for their attention spans, like most children! – has pretty much not moved from my feet. I’d like to say it’s because she enjoys sitting by me, but it’s mostly because she has a steer bone she’s working on.
If you’re not familiar with a steer bone, it’s about seven inches long, circular, and hollow. My in-laws taught us to put some natural peanut butter inside the hollow part. I’ve been sitting here for about 90 minutes working and Sadie has been working too, on this bone the entire time! She’s barely moved other than to reposition the bone – oh and then when I took her photo you see here, she came over to say hi. But then she went right back to her bone.
So…. thank my new dog Sadie for today’s article inspiration: how you can be like a dog with a bone in your business.
- Sheer Unrelenting Focus: Sadie has a good half dozen toys or more to choose from. But she is focused on the steer bone. When you deliver a speech or work on a project, forget that ridiculous “entrepreneurial ADD” we always hear about. Don’t allow your speech to ramble around and don’t allow your focus in your business to waiver. Later on Sadie will be on to another toy, just like you can be on to another project. But in the moment: stay focused.
- Keep It Up: What’s 90 minutes in dog years? A long time, that’s what. And it’s how long Sadie has been working on this bone. Patiently. Consistently. Going after the prize. Communication in your business is also about consistency and persistence. Don’t try one communication tactic or strategy one time and decide it doesn’t work. Keep at it to get it right and get to your prize.
- Use Different Angles: Sadie doesn’t just hold the steer bone one way to get at the peanut butter inside. She moves the bone around and from side to side to get what she wants. Do you want something in your business? I bet there’s more than one way to get at it. For example, if you’d like to make more money, are you using just one way to do it? Or do you have multiple means of bringing in more cash? In my business I work with private clients, sell products online, teach paid virtual classes, get paid to do speaking gigs, and get paid from sponsors. What’s another angle you can look at in your business where you could get more of the good stuff?
- Have Fun!: There’s one thing I’ve learned about my dog… she’s all about having fun. She is clearly enjoying working on her steer bone. What do you love to do in your business? Fun does not have to be about not being productive. In fact, the more fun you’re having the more productive you are likely to be in your business. It’s because you enjoy what you’re doing that you can do more and get more done. If you’re not having fun anymore, maybe it’s time to change your perspective, take a break, or make a switch to a project or task you’ll like better.
So for you pet owners — have you learned any valuable lessons for business, or life — from your four-legged (or feathered) friends? Share them in the comments.