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Effective Communications Month

[ECM Client Feature]: Claudette Chenevert: Be Consistent

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Claudette Chenevert knows what it’s like to be a stepmom.  In 1990, through a dating agency, Claudette met the man of her dreams. But he wasn’t alone. He came with two young daughters. After a few months, they realized that this wasn’t going to be easy when all they did was argue about how to raise the kids, dealing with exes and not fitting in the new family.

They nearly didn’t make it because they didn’t understand what made their family different from “traditional households.” No one could help and advice given often didn’t fit their new home.

After years of research and education, Claudette learned what changes she need to make in order to create a more cohesive family. They could finally breathe.

Realizing she wasn’t the only one going through the same issues, Claudette created programs that transform stepfamilies from Surviving to THRIVING, one step at a time.

Please describe your business product or service in 100 words or less:

I provide coaching services to women who find themselves married to a man with children and is challenged by understanding what to do. I provide both group and one-on-one programs that give clients a sense of purpose and direction as well as strategies to create the kind of family they are looking for. The process involves looking at the family, the couple and the individual to create a more holistic approach to relationships. By the end of the process, the women regain confidence, self-awareness and hope for the people she first met and fell in love with.

How long have you been in your current business?:

I’ve been working with stepmoms since 2006, creating small miracles in these women’s lives and families.

Who is your ideal customer or client:

My ideal client is the career woman who met the man of her dreams along with his kids and is wondering how she’s going to manage becoming an instant mom without losing her identity or sanity.

What methods of communication have worked best for you to reach new customers or clients and why?:

Facebook and Twitter have been very good to me as ways to connect with women. I will often answer questions, providing great tips to help them move forward. I’ve recently added Google+. We will see how that is going but so far, I am getting good responses to my posts there also.

I do weekly Blog Talk Radio Shows with guest and address some of the concerns step families face. It’s an indirect way of interacting with people and have them get to know me a bit more.

Recently, I’ve incorporated video in the form of Google Hangout where a colleague and myself get together for 10 to 15 minutes and talk about families and some of the issues they face. This provides a deeper level of interaction where my audience gets to see me “live”, see more of my personality.

I’ve started to do a bit more public speaking and plan to increase this in the future. In my opinion, this is probably the best way to directly engage with my audience as I can get instant feedback from them and respond accordingly.

What methods of communication do you use to continue to stay connected with your current and past customers or clients and why?:

Apart from sending my clients a monthly newsletter with great tips and ideas on how to stay positively engaged with their families, I post a lot of great information with my followers on Facebook, Twitter and Google+.

What’s your one best tip about effective communication in business?

Be consistent with your method, whatever you decide to do. The other advice I’d give is to keep it brief. Everyone is bombarded with an overload of information, so if you keep your message succinct and under 10 to 15 minutes for video and a few paragraphs for posts, you’re more likely to have people hear your message.

What would you say is the most important lesson you’ve learned about speaking and/or communication from Felicia, and from which product, service or experience?

What I’ve learned from Felicia was the importance of having a Signature Talk. I can’t stress how having a core message and understanding who you are talking to and incorporating that into your Signature talk will make all the difference in people wanting you to talk to their group.

Discover more about Claudette Chenevert at stepmomcoach.com.

[ECM Client Feature]: Dr. Linette Montae: One Size Does NOT Fit All!

Dr. Linette MontaeDr. Linette Montae is an internationally acclaimed speaker, author and award winning business results strategist who, for the past 20 years, has coached business owners in a variety of service industries.  On stage, online and in her community, you can find Dr. Montae helping speakers, trainers and messengers make more money with less stress by focusing on what you do best so you have more time to enjoy your success.  Now you are invited to visit www.LinetteMontae.com to get your FREE gift and finally learn how to Walk Your Talk to Big Business Results!  Dr. Montae also founded The International Movement to Empower More Youth because she “believes that given the right space, tools and training; ALL youth can succeed!”

Please describe your business product or service in 100 words or less:

I help speakers, trainers and messengers make more money with less stress by focusing on what you do best and automating or delegating the rest . . .  so you have the time and freedom to enjoy your success.

How long have you been in your current business?:

I have been serving entrepreneurs and small business owners for 20 years and I entered the online world of business 3 years ago.

Who is your ideal customer or client:

Speaker, Trainers & Messengers who love what they do but are overwhelmed by implementing, managing and growing the business part of speaking.

What methods of communication have worked best for you to reach new customers or clients and why?:

Speaking, virtually and onstage, has been the absolute best way for me to reach my ideal client. There are several reasons for this – most important is the audience’s ability to really “feel” and connect with me though my voice. A very close second is the love my live audiences have for my signature “game show” style of delivering a keynote or workshop.

What methods of communication do you use to continue to stay connected with your current and past customers or clients and why?:

Video, podcasting, teleseminars, newsletters, free virtual events, blogging and social media are the methods that immediately come to mind. I love my community and I care about their success so I do everything possible to meet them where they are and share my knowledge. Besides, customer care is one of the six must have systems I teach my clients so I have to Walk My Talk too. :-)

What’s your one best tip about effective communication in business?

I love this question because I say this all the time. Stop the Madness – “One Size Does Not Fit All”. For Big Business Results, you MUST customize your shoes and Walk Your Talk! In laymen’s terms, be yourself because everyone else is taken.

What would you say is the most important lesson you’ve learned about speaking and/or communication from Felicia, and from which product, service or experience?

I have a lot of Felicia so I can’t be sure where I learned this but the most priceless lesson from Felicia was to stop hiding and step into my awesomeness.

Discover more about Dr. Linette Montae at LinetteMontae.com.

[ECM Client Feature]: Michelle Sanchez: Show People You Genuinely Care

MichelleSanchez-500Michelle’s experience includes running a multi-million dollar company and owning her own business as a Professional Organizer. After an accident and long-term illness, her journey to health led her to discover natural health alternatives, which in turn led her to discover income alternatives as a Direct Sales-Network Marketing Professional/Coach/Consultant/Trainer/Speaker as well as a Health & Weight Loss Coach & Consultant, Certified Dream Coach®, Social Media Coach & Consultant and Bestselling Co-Author of “Wake Up Women: Be Happy, Healthy & Wealthy.” Michelle’s business portfolio includes companies that provide life-changing products, services and opportunities that are in alignment with her purpose and passion to “Empower and Inspire Others to Achieve their Dreams” and to “Make a Living and Make a Difference!” Over the years, Michelle has passionately inspired and empowered thousands of women to achieve success in their business and their life and continues to live that purpose and passion every day!

Please describe your business product or service in 100 words or less:

Pinning Power Profits was created to train and coach women entrepreneurs in the Direct Sales, Network Marketing, Home Business, Coaching and Consulting industries to use Pinterest to increase sales, prospecting and branding success. The Pinning Power Profits programs will train and coach members every step of the way from the basics of setting up a Pinterest account and Pinterest Boards to powerful strategies to help increase branding, recruiting, sales and success on Pinterest and other social media!

How long have you been in your current business?:

I have been a full-time entrepreneur for over 16 years. Although I have several business ventures in my business portfolio, they are all in alignment with my passion and purpose to empower and inspire women to achieve their goals and dreams as entrepreneurs. I have always been an entrepreneur at heart and nothing excites me more than helping someone discover their passion and turn that passion into profit! All my successful ventures over the past 16 years have included specializing in advertising, marketing and branding online and offline in the Direct Sales/Network Marketing/Home Business/Coaching/Consulting industries where I have coached and mentored thousands of clients, customers and team members as well as generated millions of dollars in life-changing product sales.

That is why I am so passionate about this latest training and coaching venture I am launching now to share my success strategies to help them become social media superstars! That has never been easier thanks to Pinterest which is why I chose to build my program around that social media network and then expand to other networks in the Pinning Power Profits PRO Program that follows! Pinterest allows you to “Pin Your Passion & Turn Your Passion Into Profit!” and Pinning Power Profits teaches you how to do it in a way that increases your branding, recruiting, sales and success! So I am very excited about this venture!

Who is your ideal customer or client:

Women entrepreneurs in the Direct Sales/Network Marketing/Home Business/Small Business/Coaching industries who are interested in increasing their branding, recruiting and sales through Pinterest and Social Media. In general, my ideal client is any woman who wants to discover their passion or develop their passion and turn that passion into profit! My ideal customers include anyone who wants to improve their health and weight, especially those who are dealing with persistent health and weight challenges, who are open to a natural holistic approach including coaching, consulting and life-changing products.

What methods of communication have worked best for you to reach new customers or clients and why?: 

I have used all types of communication but my favorite by far is Social Media because it allows you to communicate who you are as well as what you have to say by what you post, share, and like as well as your comments! If you do it correctly, you can really connect with your prospects in a more personal and authentic way and build a deeper connection. If you do it correctly and authentically, social media allows you to attract your ideal prospects for free, something companies pay a fortune to accomplish!

What methods of communication do you use to continue to stay connected with your current and past customers or clients and why?:

This is one area I am working to improve and expand upon now. I currently just use the phone, email and social media to stay in touch, but I am working on additional ways to stay connected including blogs and newsletters. It is really important to stay in communication and keep your name and your business in front of your prospects constantly by providing them with valuable information to improve their life – not just one sales pitch after another. We are all inundated these days with too much information and we all have those newsletters and blog posts we absolutely must read because we know we are going to learn something valuable in exchange for the time spent reading it and then there are those that we just delete because we know they are not worth our time. So I want to be that newsletter and blog post that is so valuable that it absolutely must be read!

What’s your one best tip about effective communication in business?

Be authentically you and don’t be afraid to show people how much you genuinely care! There is a quote that says “Nobody cares how much you know until they know how much you care.” I pride myself on becoming an expert in every business venture so that I can provide the very best service to my customers, clients and reps. However, one of my biggest secrets to success in any of my ventures has been to show prospective and existing customers/clients/reps how much I care about them and continually demonstrate that care in many different ways. Not only does that make my work more personally rewarding but it is also gives me the competitive edge from a business standpoint because so many people in business have forgotten the importance of showing genuine appreciation and thoughtfulness. I have had old customers go to great lengths to find me to order from me again because they remembered and appreciated that attention, even when they know someone else who does what I do!

What would you say is the most important lesson you’ve learned about speaking and/or communication from Felicia, and from which product, service or experience?

I have learned so many things but one of the things that stood out is the importance of developing and communicating the 3 C’s of Credibility: 1) Competence; 2) Character; and 3) Charisma.

1)      Competence is your expertise, experience, credentials, endorsements, testimonials, etc. that build credibility in the eyes of your audience.

2)      Character is your honesty, integrity, professionalism, impartiality, as well as your personal and professional values and standards that build trust in the eyes of your audience.

3)      Charisma is your likeability, persuasion and rapport-building skills which include communicating with authenticity, passion, and enthusiasm to increase likeability and build rapport with your audience.

Discover more about Michelle Sanchez at PinningPowerProfits.com

[ECM Client Feature]: Sharon Gibson: Encourage and Empower Others

Sharon Rose GibsonSharon Gibson is a published writer with stories in the Chicken Soup for the Soul series as well as other anthologies. She created an online writing course, “How to Write for Fun and Profit.” She’s the author of the forthcoming book, “From Stuck to Success in Your Writing.” She also initiated the “Stuck to Success” community.

Her parents raised her in Africa where they did mission work. Her work experience is diverse from serving in the House of Representatives in a mid-western state to teaching men recovering from addictions from Skid Row, L.A. California.

She also owned two gift stores in Colorado and worked as a product manager in the marketing department at DaySpring Cards. She then spent several years as a stay at home mom after adopting seven teenagers from poverty backgrounds. Later she became the Communications Director for a nonprofit for children from poverty in a Latin American country.

Please describe your business product or service in 100 words or less:

I teach people how to use creative writing techniques to grab their readers’ attention in the beginning, hold it in the middle and to end with a punch. I teach them how to use stories to advance their business and have fun in the process.
I also teach people how to move “From Stuck to Success” in their writing goals and projects. I share the productivity strategies which enabled me to achieve “diamond” status in my productivity group for completing my monthly goals. These same strategies will empower them to achieve their writing dreams.

How long have you been in your current business?:

Three years

Who is your ideal customer or client:

A person who has a dream to write and perhaps to be an author but can’t seem to get their book written or their blog posts done or even enjoy personal writing time. They desire to learn how to improve their writing skills and desire support, accountability and encouragement to move from stuck to success in fulfilling their writing dreams.

What methods of communication have worked best for you to reach new customers or clients and why?:

Blogging, email and facebook because of the ease of reaching interested people.

What methods of communication do you use to continue to stay connected with your current and past customers or clients and why?:

Blogging, email, facebook and commenting on customer’s blogs. Because these methods are more personal.

What’s your one best tip about effective communication in business?

Genuinely care about people and look for how you can encourage and empower them.

What would you say is the most important lesson you’ve learned about speaking and/or communication from Felicia, and from which product, service or experience?

Multitude of speaking tips including how to create a presence online and offline to advance your speaking business.

Discover more about Sharon Gibson at 15 Minute Writer.

[ECM Client Feature]: Brian Wright: Be True to Yourself

HMP Brian Wright PhotoBrian Wright, “The Other M.D.” ™

Business building and marketing strategy is engrained in Brian’s DNA, which is only one reason he has changed the landscape for physicians. The other reasons are a bit more personal.

Within a 15-month time span, Brian endured 3 traumatic events; losing an un-born son, 17 weeks into pregnancy with his wife and being impacted by 2 serious car accidents. These life-changing events gave Brian a new outlook on life and the healthcare industry.

Since then, Brian has turned his entrepreneurial and marketing experience into a passion driven business to help the country’s top physicians grow their practice through proven marketing strategies.

Brian’s mission at Healthcare Marketing Professionals is to transform the overwhelmed private Doctor into a trusted advisor, channeling their inner “Doc Star” who has the uncanny ability to attract new patients, build their reputation within the community and retire on their own terms.

Interview with Brian:

Please describe your business product or service in 100 words or less:

Brian Wright, the “Other M.D.”, (which stands for Marketing Director) and his team provide ethical, results-driven marketing solutions for doctors in private practice.

Our signature services range from premium “done-for-you” marketing packages, coaching calls to elite mastermind groups…all focused to transform the overwhelmed doctor into a true “Doc Star”.

How long have you been in your current business?:

Since January of 2012.

Who is your ideal customer or client:

My ideal client is an experienced doctor who is a solo practitioner or a managing partner of a private practice. They are overwhelmed by the number of outside factors and mandates affecting their bottom line and they want to find ways to positively promote their practice and philosophy of care while still remaining independent.

What methods of communication have worked best for you to reach new customers or clients and why?:

Direct mail invitations to exclusive “Doctor Only” events; which are completely different from the traditional seminar/workshop they may have attended in the past.

This “in-person” method of communication works best as I generally have an existing client, a well-known doctor, present their personal experience and results while working with me. These “invite only” events also work well because doctors interact with other doctors, so there is a great opportunity for them to bond and create patient referral opportunities.

What methods of communication do you use to continue to stay connected with your current and past customers or clients and why?:

I utilize an email autoresponder series to engage and inform potential clients as soon as they’ve opted in for a valuable free offer.

I also send out a monthly newsletter filled with useful articles and marketing strategies doctors can use in their practices.

What’s your one best tip about effective communication in business?

Be true to yourself. Show the “real” you, whether in-person, on stage, email or other forms of communication. Don’t pretend to be someone you’re not. Definitely don’t be afraid if some people don’t agree with you or your points of view. Everyone may not like you but they will certainly respect you more.

When dealing with clients you need to be honest and tell them what they need to hear, which at times, is not “what they want” to hear.

People can “see through the B.S.” so be yourself at all times. Doing so will make your passion shine through and attract more ideal clients.

What would you say is the most important lesson you’ve learned about speaking and/or communication from Felicia, and from which product, service or experience?

I saw Felicia speak and invested in her course, “Cash In On Testimonials”. The most important lesson from Felicia is how to properly ask clients for testimonials and how to best utilize their feedback in marketing my business.

Discover more about Brian Wright at www.healthcaremarketingpros.com

[ECM Client Feature]: Phil Brakefield: Speak in Your Own Voice and Serve

Phil BrakefieldPhil Brakefield is a published author, speaker, consultant and trainer with 40+ years of experience in serving the independent hardware store trade through his company, UniSource.

Phil is called the “Wizard of Widgets” and “Guru of Garments”…titles earned because of his unmatched expertise in both the promotional products and apparel categories.

In his spare time, he also serves on the board of the Chicagoland Dog Rescue, is a passable guitar player, fidgety drummer, awful banjo player (in learning mode), inconsistent golfer, music freak, photography wonk, insatiable seeker of marketing education and proud owner of a wicked sense of humor.

Phil marketing education began back in the late 1960’s while on the road as concert promoter for Three Dog Night, Elvis, Jimi Hendrix, The Moody Blues, Led Zeppelin, Donovan, John Denver, Grand Funk Railroad, the Mothers of Invention and Elton John (plus many, many more).

Sprinkled in with the rock and roll saga there were passes at becoming a Catholic priest;  professional model; an appearance in a Burt Reynolds-Kris Kristofferson movie; a stunningly brief stint as a professional soccer player; and a newspaper columnist.

Please describe your business product or service in 100 words or less.Phil Brakefield and Felicia Slattery

I am in the identity, recognition and branding business, primarily utilizing promotional products and apparel to help companies, both large and small, establish memorable relationships with clients and prospects. With over 850,000 imprintable items available in the promotional products industry, we can laser-target and supply ideal, response-boosting, cost-effective and memorable media to help any size business capitalize on the power of promotional products and apparel to keep them top of mind with its customers and prospects.

How long have you been in your current business?

This year, 2013 marks my 40th year in the industry.

Who is your ideal customer or client.

Though our primary focus over the past 40 years has been to serve the independent hardware chains in the country…Ace, Do it Best and True Value as example…the simple fact is that promotional products will work for any company, large, medium or small, in any niche imaginable. With over 850,000 items available through the industry (plus our ability to custom create pieces based on need and target market) means that there are numerous fun and creative choices available and effective for any and all businesses.

What methods of communication have worked best for you to reach new customers or clients and why?

We have traditionally counted on regularly scheduled direct mail, as well as attending trade shows as the main communication tools for reaching our customer base. And back before it became a no-no, we sent out LOTS of faxes to our customers.

What methods of communication do you use to continue to stay connected with your current and past customers or clients and why?

With the advent and continuing development of new technologies, we have begun to regularly touch our customers and prospects with very sophisticated software that coordinates emails, phone calls, and greeting cards. We are in process of rolling out a market specific newsletter, as well as a weekly blog. Also on the drawing board are a series of content-rich webinars, PURLS campaigns and a dedicated youtube channel for companies that join our new, membership based business model that will GUARANTEE a manufacturer’s lowest published price…OR BETTER… on any item. With that said, we remain respectful of traditional media as well, and if we figure out that smoke signals are coming back big time….we will be there!

What’s your one best tip about effective communication in business?

What’s worked best for us is frighteningly simple. When communicating with customers, no matter how basic or sophisticated the media, be genuine and speak in your own voice in ways that tell the customers you genuinely care about them and are there to serve their needs. One of my long-time customers said it better than I ever could…”Phil has not only made me a better retailer, but a better person”.

What would you say is the most important lesson you’ve learned about speaking and/or communication from Felicia, and from which product, service or experience?

I haven’t known Felicia for long, (but I plan to fix that) but right out of the blocks I was blown away by her product that educates on how to give and get GREAT testimonials. I was introduced to the product during a presentation Felicia made to a mastermind group we share membership in, and a delicious by-product of watching her on stage was validation of my belief that one should always speak in one’s own, genuine voice. There is not an ounce of guile in Felicia, and what she says and how she says it instill the confidence only a true leader can generate.

Phil is in the process of creating a new website. So, for a limited time only you can contact him at heybrakes –AT– gmail.com.

[ECM Client Feature]: Sue Kramer Harrawood: Be Your Best Professional Self

Sue HarrawoodSue Kramer Harrawood is a Virtual Assistant, Online Business Manager, Author, Consultant, Coach and Speaker. She is CEO of Peace of Mind Virtual Assistance and the creator of Exceptional Subcontractors.

Peace of Mind Virtual Assistance is a full service virtual assistance firm. Sue and her team of veteran support specialists partner with thriving small business owners by handling their administrative and marketing tasks allowing clients to focus on revenue generating activities. Sue also consults with business owners considering partnering with a VA through her VA Client Relationship programs.

A passionate advocate of the VA industry, Sue and a team of VA leaders teach new and veteran VAs through the Exceptional Subcontractors course. Students learn what top firms look for and need in their teams. Topics include team communication, ethics, problem-solving, time management, accountability, sought after services, personality profiles and customer service.

Please describe your business product or service in 100 words or less: 

Peace of Mind Virtual Assistance is a full service firm specializing in remote business support for established small businesses delivering professional services.  Our sweet spots are: executive assistance, bookkeeping, online marketing support, social media. PM and operations mgt. Our clients focus on revenue generating activities and tasks they enjoy as they delegate administrative and operations tasks to us.

How long have you been in your current business?:

10 years in July

Who is your ideal customer or client:

VA services clients

Easy to work with established small business owners (North American based solo entrepreneurs – teams of 10) delivering professional services.  Our clients are ready to let go, value and can afford our top tier expertise on a monthly basis.  They desire our team as we are support professionals who hit the ground running and don’t need to be managed.  Our clients need high level support for any/all:

  • Executive assistance
  • Bookkeeping
  • Online marketing support
  • Social media
  • Project Mgt.
  • Operations mgt.

What methods of communication have worked best for you to reach new customers or clients and why?:

In person networking, volunteering in organizations/networking groups, LinkedIn and Facebook.  Most folks in my non-VA target market are not comfortable meeting online and beginning to do business w/out meeting in person.  Frankly neither am I – I’m old fashioned I guess.  I enjoy seeing a face, shaking hands, meeting their colleagues, etc.  My customers have similar desires.  My non-VA clients are very much fans of meeting in-person.  My VA clients are, for the most part, comfortable meeting on social media.

What methods of communication do you use to continue to stay connected with your current and past customers or clients and why?:

Client and resource referrals, ezine, LinkedIn, support clients at their events, thank you/holiday cards and gifts, sporadic telephone ‘thank you/I’m thinking of you’ calls.  Business is professional AND personal.  I want them to know I really mean it when I say ‘Your success is my success’.  We are a 99% referral based firm – I believe that is because I take a very personal approach to being a professional business.

What’s your one best tip about effective communication in business?

Be your best professional self – you never know who is watching.  It’s also important to let a bit (Depending if your personality is professional) of your personality shine through.  Be honest when you make a mistake and perfect your communication skills if you know you are challenged by speaking correctly, have grammar or spelling challenges.  People don’t want someone who is perfect – they want someone who acknowledges their weaknesses and works on improving themselves.

What would you say is the most important lesson you’ve learned about speaking and/or communication from Felicia, and from which product, service or experience?

Know your audience ahead of time – interview a few attendees before the event if possible to find out what they want to learn from your speech/program.  This will help you engage with them.  Also, realize you are going to mess up – just go with it and have fun.  If you are having fun your audience will too – don’t focus on being perfect.  Be human – let your warmth shine through.

Discover more about Sue Kramer Harrawood at www.vapeaceofmind.com.

[ECM Client Feature]: Maria Hebda: Be Genuine and Authentic

Maria HebdaMaria Hebda is a Certified Career Management Coach (CCMC) and Certified Professional Resume Writer (CPRW) who has been helping her job seeking clients to career success since 1997.

After a few short years in business, she realized that the public really was not aware of “certified” career professionals, its industry, or the true value and benefit of working with a credentialed career coach or resume writer. Maria’s realization of the need for a comprehensive resource for those who want to take their career to the next level is what inspired her to make this resource a reality.

Maria launched CertifiedCareerCoaches.com and CertifiedResumeWriters.com—the first and only exclusive websites of their kind in 2001 and has brought them together under one roof and recognized as “THE CAREER EXPERTS” in 2012.

Maria continues to build the network of THE CAREER EXPERTS, connecting people who are seeking career expert advice with certified career professionals.

Please describe your business product or service in 100 words or less:

THE CAREER EXPERTS the network of CertifiedCareerCoaches.com and CertifiedResumeWriters.com: Positioning credentialed career coaching and resume writing career professionals with unlimited ways to turn “potential” client leads into “retained” clients. THE CAREER EXPERTS is a marketing and business building resource for certified career professionals, providing various marketing tools, strategies, and interaction opportunities with small business marketing experts to support their business building efforts. At the same time, we are the “go to” place for anyone seeking career expert advice and professional career services because they are ready to experience the gratification of career success and personal fulfillment.

How long have you been in your current business?:

December 2001

Who is your ideal customer or client:

Credentialed Career Professionals (Career Coaches & Resume Writers)

What methods of communication have worked best for you to reach new customers or clients and why?:

LinkedIn groups, eLists of professional organizational groups I belong to.

What methods of communication do you use to continue to stay connected with your current and past customers or clients and why?:

Direct emails and LinkedIn (trying to work in more Facebook communication).

What’s your one best tip about effective communication in business?

Stay true to yourself and not try to be like someone else. Be genuine and authentic.

What would you say is the most important lesson you’ve learned about speaking and/or communication from Felicia, and from which product, service or experience?

Keeping it “real” and it’s okay to mess up once in a while. Not being “perfect” and knowing that it’s alright to mess up here and there is perfectly fine. If something doesn’t go exactly as planned, people aren’t going to look down on you but rather realize you’re human too and mistakes or unexpected situations can happen to anyone. “Everything is OK even when it’s not.” Signature Speech Solutions

Discover more about Maria Hebda at www.TheCareerExperts.com.

[ECM Client Feature]: Melanie Jane Nicholas: Keep Your Commitments

 

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MELANIE JANE NICOLAS is the founder and CEO of Kids Wealth International Club and the Association of Proud Parents Educating About Riches.  In partnership with parents everywhere, she empowers children to ensure a healthier financial future by helping them get rich in a fun way.

She has a passion for children and for teaching them the same wealth principles taught to thousands of children of the most wealthy families in the world who are living happy, healthy and wealthy lives.

She is living her life purpose of being a great servant of God through her work, a wonderful mother of four, and an innovative, passionate business mentor, with a special for a large audience. 

Interview with Melanie:

Please describe your business product or service in 100 words or less:

Kids Wealth International Club (KWIC) helps your kids get rich in a fun way through games, simulations and songs that teach them how to make, manage and multiple their money.  Because we understand how crucial it is for parents to be involved in their kids’ education, I founded the association that governs teaching kids about wealth called APPEAR – The Association of Proud Parents Educating About Riches where I partner with parents to Clear the FOG – The Financial Overwhelm Generation.  Here, we educate parents through workshops and webinars so that they can continue to support and empower their kids to be financially responsible.

How long have you been in your current business?:

3 years

Who is your ideal customer or client:

My ideal customer or client is the parents with 2 kids or more and they don’t have time to teach their kids because they are stuck in the doing of “Parenthood”.  Entrepreneurs and business owners are also my ideal client because they already know the importance of teaching kids about money.

What methods of communication have worked best for you to reach new customers or clients and why?:

Speaking on stage has helped me reach new customers because those who are interested in what I have to offer come up to me after speaking.  I speak for niched groups such as women and entrepreneurs.  Then, follow-up with a phone call or email solidifies the relationship or partnership. I also connect with new customers at networking groups, leading with my book, Raising Wealthy Kids: 7 Steps for Creating the First Financially Responsible Generation.
What methods of communication do you use to continue to stay connected with your current and past customers or clients and why?:

I use personalized handwritten cards because it makes my clients feel special.  I also use video because that’s my emotions are more pronounce through my facial expressions, body language and tonality to my voice which help my clients feel more connected.  Nothing beats a one-on-one phone call and meeting.  Finally, I use social media, emails, and blogs.
What’s your one best tip about effective communication in business?

The quality of your relationships in business is directly proportionate to your ability to communicate and keep your commitments.

What would you say is the most important lesson you’ve learned about speaking and/or communication from Felicia, and from which product, service or experience?

Speaking allows me to communicate my message to the kids in my camp in a way that they best understand the lessons and to parents at events. I also learned that there are many ways how to make money speaking (21 Ways to Make Money Speaking).

Discover more about Melanie Jane Nicolas at KWICkids.com

Effective Communications Month – Here We Go!

Not only is June a great month for me personally with my birthday kicking off the month, but it’s fabulous professionally because it’s also Effective Communications Month! This year marks my 6th annual celebration of communication in business done in a way that honors the humanness of people involved in the communication, marketing, and speaking processes.

I think you’re gonna love what I have planned! I’m hosting a Grammy winner, a former opera songstress, and a best-selling author who’s books have been translated into 21 languages. No we won’t be talking about the music business, but how to effectively get YOUR message out to the world to attract more (and better!) customers and how to communicate with the customers and audiences you have.21 Ways to Make Money Speaking by Felicia Slattery

I’ll also be featuring interviews with my clients who will share with you communication tips and tools that have worked for them.

Finally, in addition to the free webinars, interviews, videos, and posts, I’m also launching a number of classes and programs during the month. The first of which is my popular 21 Ways to Make Money Speaking Fast Action Group. It’s a small group of people who will be bringing in more and better money speaking before the end of the summer. Join us!

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Here’s a rundown of more of what you can expect:

June 5: Gary Loper Interviews Felicia

Gary LoperUp first on Wednesday, June 5, I’m being interviewed by Gary Loper on his Building Better Relationships radio show. We’ll be talking all about my upcoming book, Kill the Elevator Speech: Stop Selling, Start Connecting.

Business people everywhere are taught that we need an “elevator speech” just as much as we need a business card, a website, and air to breathe in order to be successful.

But the crazy part is NO ONE likes to give those canned elevator speeches and NO ONE likes to hear them because they’re usually full of blah, blah, blah meaningless marketing drivel and feel so contrived and just yucky. I need a shower just thinking about it!

More importantly, evidence proves even the most well-crafted and best-delivered elevator speeches don’t work to bring in new business.

So if no one likes them and they don’t work, let’s stop doing the same thing over and over again expecting different results!  We’ll talk all about it and you’ll discover something BETTER!!

Get the details and join us here.

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June 11: Grammy-Winner Mike Stewart Free Webinar

mike stewartOn Tuesday, June 11, Join Grammy winner Mike Stewart and Felicia Slattery as we share the easiest and most exciting way to make online video for your websites, blogs, video emails, Plus for the first time, Mike will be exploring the new video apps live from his iPad that allow you to make incredible videos.

Discover how to get free visitors to your websites, have friends share your videos on Facebook, Pinterest, your blog and YouTube to rise in Google using Mike’s new concept, the Social Media Video Quadfecta. With the new iPad mini already out, online video has never been easier, or more affordable to master and we will show you in this fun and educational webinar!

Get the details and register here.

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June 12: Janis Pettit Experts Freedom Formula Webinar

JanisPettit

In a brand new webinar, my friend and colleague Janis Pettit, is going to share with you the insider system that she uses to generate a healthy 5-figures-per-month in sales. She’s calling it: Experts Freedom Formula — How to Finally Leap to Making an Extraordinary Income, a Profound Difference and Creating Financial Freedom.

However there actually is one strategy that top earning experts, coaches, consultants and service business owners use to do exactly that. It’s not something they often share. And it’s so effective that they not only make an amazing income, they also have raving fans, followers and happy clients because they get stellar results.

Get the details and register here.

 

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Those are the first three big events happening. More to come include webinars with Jeff Herring, Shannon Cherry, Susan Baroncini-Moe, and the fantastic Bob Burg! I’ll also be featured on Kelly McCausey’s world-famous podcast for solo entrepreneurs, as well as presenting some webinars of my own.

Also this month, I’ll find the time to finish my author’s version (that is – pre-editing!) of my Kill the Elevator Speech: Stop Selling, Start Connecting book.

Check back regularly for links, details and information about all the fun events and information I’ll be sharing all month long to celebrate Effective Communications Month! If there’s anything you’d like to see, leave a comment below.

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